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ILIOGRAFIA El Marketing de Servicios Profesionales, Philip Kotler, Thomas Hayes,Paul loom, Pag 0G0·0è y 07 Fuente: http://books.google.com.mx/books?id=FgSV_iLÑpzMC&pg=PA0·&lpg=PA0·&dq=eje mplos+de+las+7p%C0%Gs+de+MKT&source=bl&ots=cmSÑåXjTK&sig=cXXÑPÑzp Su0DyngDVP èdeMP_I&hl=es&ei=ångTer7N·XNngfFOjlDQ&sa=X&oi=book_r esult&ct=result&resnum=X &ved= CFsQèAECTgU#v=onepage&q&f=false w w