Annotated Bibliography 5g1j6z

Annotated Work Cited "Advertising in the 1920s." Advertising in the 1920s. N.p., n.d. Web. 22 Apr. 2013. "A Brief History of Advertising in America | Advertising & Society Review Supplement Unit 2." A Brief History of Advertising in America | Advertising & Society Review Supplement Unit 2. N.p., n.d. Web. 22 Apr. 2013. -Even before America was colonized, commerce and trade was growing in the Old World where various methods of promoting trade were used. These were early methods of advertising, where the basic method of body copy was posters. These posters were mostly hands made. The idea of commerce is antique but it represented the very essence of exchange relationships and getting people to trade and buy from each other. This notion of promoting goods is not as modern as most would like to think. Once planted, advertising thrived in the United States to compete with other developed countries. “The history of advertising technique chronicles the movement from face-to-face selling messages to the stilted, repetitive, printed ments of early newspapers to the dynamism of mass communication by radio and television to the re-personalized of messages via cable, Internet, and direct mail.” This demonstrates the growth of ment and how much power it can have other lives of people and the things we see. This vast system of modern communication holds some of the most important knowledge to sale. "Coca-Cola Advertising Through the Years." 1stwebdesigner. N.p., n.d. Web. 22 Apr. 2013. -With that being said, in a long chronicle view of one product in its vast change throughout time would be the Coca-Cola brand. The promotion of products and to be more specific, of brands in a national scale, became to be popular during the early 1900s. Coca-Cola as whole began back in the 1800’s. John Pemberton sold his first Coca- Cola drink at a soda fountain in Jacob’s Pharmacy and published the first Coca-Cola ment in the Atlanta Journal. The ad consisted of simple text, all in blank and white. There is no form of creativity, color, or movement in the first ad at all. Just plain text. The only form of captivating

advertising skill is the all caps tagline: “Delicious! Refreshing! Exhilarating! Invigorating!” As time has gone by, and more has been made with technological advancements, compared to this simple ad on a newspaper, modern Coca-Cola ads have modernized the entire world. Coca-cola began to target specific audiences and created a homely ambiance with their ad of Santa Claus and winter Polar Bear. They’ve created a “brand” that is run all over televisions ads, internet ads, magazine ads, and ads that run world wide. Two centuries ago in 1886, Coca-Cola was first created in a tiny pharmacy. "Early Advertising." Calisphere -. N.p., n.d. Web. 22 Apr. 2013. "History of Publishing : Scholarly Journals." Encyclopedia Britannica Online. Encyclopedia Britannica, n.d. Web. 22 Apr. 2013.