Social Messages In Advertising 1g3l6x

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| | Represents advertising formats that engage the social context of the viewing the ment. Such ads are made to give the consumers some serious food for thought. The intention is to make every citizen aware of some inevitable responsibilities, wake up and act ²be it for their own good or for a common cause.

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| ±hether it is Idea·s ¶±hat an idea sirjee·, Aircel·s ¶Save our Tiger· campaign, Tata Tea·s ¶Jaago Re· or Nokia·s ¶Green Phone·, every major giant is targeting the new generation consumers. New generation here means the ¶people of YOUNGISTAN· which believes in changing the world. The new generation is much more aware and cannot be targeted easily. So companies have changed the methodology of presenting their new product to the market.

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| ›any clients and agencies have now abandoned one sight, one sound as the holy grail of advertising in favor of what are called ¶glocal solutions·. Glocalisation allows them to control the development of their brands with a global core communication strategy but to execute it in ways which are locally and culturally relevant.

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!| | | | m O·s social responsibility commercials asked audiences to consider why they wouldn·t think twice about intervening to save a stranger from harm, but might hesitate to prevent someone they know from driving after drinking to avoid embarrassment.

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Time will tell whether it is just another marketing funda or is it really a new revolution in the ›arketing Industry. ut, I am proud of the marketing industry·s commitment to social responsibility. And proud of its commitment to find new and better ways to lift society to a higher level.