Social Benefits Of Advertising 5s61c

SOCIAL BENEFITS OF ADVERTISING Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Advertising, a collective term for public announcements is designed to promote the sale of specific products or services. Advertising is a form of mass selling employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. Everyday, everywhere we are surrounded by ads, whether we know it or not, they are always there. By the means of television, radio, magazines and even clothing, we are encouraged to buy products. It is unimportant weather or not we really need the product, but rather the importance lies in the ads making us think we need the product in which they are endorsing. The economy is greatly dependent on people today for their buying power. As our country has started to consume much more than it produces, ments have started to reflect this by increasing their volume.

ADVERTISING CREATES AWARENESS: As rs learn more about what people want and pay attention to, they create new ways to appeal to the general public. Wherever we may find any sort of entertainment, advertising is sure to follow close by. Advertising is the best way to let the public know that a product is on the market. People and companies everything from FMCG products, example, Pepsodent Toothpaste to two week vacations, example, Club Mahindra Holidays. We have the freedom to buy almost anything as long as we hear about it and decide that we want the product. ments are everywhere. In or on magazines, newspapers, televisions, billboards, radios, and even on the sides of busses and cars, ments can be found. Advertising is a mode for companies to explain what they sell and why they believe the consumer should buy their product or service. rs try to convince consumers that they need the product and that the services that the product supplies will make life easier and better. As long as the audience or reader notices who is selling the product then the ad has done well for the company. The reason for this is that people things for a short term weather they want to or not. If the ad is ed, then it is successful. rs attempt to directly inform consumers through their ads. The r creates an ad that will be attractive and send a message to the reader so that the consumer will then buy the product. As such,ments create awareness regarding new products available in the market, new services that would be beneficial to the consumers, etc. Thus ments not only create a need, which is the aim of rs, but also give the information needed to fulfil a need. Consumers, on learning about the availability of products and services and various other related information, purchase productsto satisfy their needs. In

other words, one can say that ments are a link between consumer’s problems and the products/services being the solution. It has been debated several times whether marketers create artificial needs. For example, is there a need for Livon hair serum when a number of conditioners performing the same are present? However, hair serums have become important today even for day-to-day hair grooming. Cars are consumer durables that define the owner’s status, but is it important for one to possess a 3 doors car inparticular, for the same purpose? However, this is a highly debatable issue as it is difficult to distinguish between real needs and artificial needs. Generally, real needs are satisfied by a good’s “real value” and artificial needs are satisfied by a good’s “symbolic value”. For instance, satisfaction for want of music is a real need or an artificial need, is hard to determine. Thus, another perception of this issue could be that marketers may also be performing the role of making people aware of certain needs which they might not have recognised if it was not for ments. The Emami Fair & Handsome Fairness Cream for Men was introduced and accepted in the market by breaking the stereotype that fairness creams are only for women. ments are perhaps responsible for the onset of metro sexuality in the Indian scenario. Besides enabling the recognition of needs, ments also perform the important function of “reminding” people of available products. This is particular true in the case of FMCG products, for example: Colgate toothpaste, Sunsilk shampoo, Dettol Soap, Surf Detergent, etc. such reminder ments are of importance since these products are purchased frequently and constant reminder would increase their purchase.

ADVERTISING EDUCATES & INITIATES CHANGE: When marketing and advertising principles are applied to promote health and social issues and bringing about positive behaviour change, it can be called as Social Advertising. It's what nonprofits and organizations like the Center for Disease Control have been engaging in for years. NGOs like CRY, CARE, ets are generally a part of this. Social Advertising represents ad formats that engage thesocial context of the viewing the ad. Whereas in traditional, non-social, advertising the ad is targeted based on what it knows about the individual person or the individual page, in social advertising the ad is targeted based on what it knows about the individual 's social network. Social Advertising is the first form of advertising that systematically leverages historically "offline" dynamics, such as peer-pressure, friend recommendations, and other forms of social influence. The fact that rs are looking to reach out to many social networks at once means that they often look to Ad Networks to deliver ads across these networks through custom applications. The key factor that enables Social Ads are independent applications within social networks - now when open known as open social networks or open social platforms.

As such, advertising not only creates awareness of needs, but it educates masses by way of spreading awareness regarding socially ethical issues. Concern is always expressed over the impact of advertising on society, particularly on values and lifestyles. Since birth, individuals are conditioned by influence of culture, family, peers and lifestyle. However, it has been argued that the overwhelming amount of advertising plays a major role in influencing and transmitting social values. The concept of birth control was introduced by way of advertising in India. The introductions of I Pill and 72 Hour Pill are gaining popularity. Many have begun to believe that ments have become a social guide. It provides ideas about style, morality and behaviour. ments have helped bridge gaps between the rich and poor, reduced gaps between the backward classes and higher classes. Even Homosexuality has become acceptable in the Indian society due to advertising. ments of McDonald’s and Pizza Hut have influenced food habits in Indians too. As such, due to advertising, the educated class has grown and has emerged to the extent of causing the much required beneficial changes in the Indian Society. Issues such as AIDS which were initially suppressed are now openly spoken about and masses have become well aware of its preventive measures like use of condoms. Celebrities like Amitabh Bachchan have played an active role in AIDS awareness. The TATA Tea Jaago Re ad. campaigns have made the masses aware of importance of voting during elections and fighting against bribery, a social evil so grave in India that it has become the soul of corruption. Aaj Tak, a news channel, has campaigns touching on issues like eve-teasing, anti-smoking, etc. Masses have become aware of grave issues like Global Warming, Water Wastage and Electricity Wastage, which has enabled them to initiate programmes to control these problems. Therefore, advertising also initiates change essential for the benefit of the society.

ADVERTISING: AN INTEGRAL PART OF ECONOMY Advertising may be local, regional, national, or international in scope. The rates charged for the different levels of advertising vary sharply, particularly in newspapers; varying rates also are set by newspapers for amusement, political, legal, religious, and charitable ments. Advertising messages are disseminated through numerous and varied channels or media. In descending order of volume, the major media are newspapers, television, direct mail, radio, magazines, business publications, outdoor advertising, and farm publications. In addition, a significant amount of all advertising is invested in miscellaneous media, such as window displays, free shopping-news publications, calendars, blimps, sky writing by aeroplanes, and even sandwich boards carried by people walking the streets. According to 2009 statistics, Television ments ed for a total of 3396.7 Billion US $ while Radio ed for 16150 Million US $; Print Media ed for 2485.9 Billion US $.

Thus Advertising is an integral part of the economy. The purpose for advertising is to commercialize a product or anything else to a certain audience or to any audiences. Another purpose for advertising is to make the company a bigger name by getting more buyers. For example, the purpose of an ment is to persuade Football players to buy Reebok. Advertising is necessary in the point of view of a company owner. Because for his company to prosper, he needs buyers, and without advertising he would have less buyers which will slow down his company's growth. Advertising has a major role in businesses and advertising is a business in itself. How else would businesses get their name and product or service out to the consumer by efficient means and time? A business may create a product and within a couple days reach consumers across the nation to sell that product. Without advertising businesses would not expand into nationwide companies, they would only exist as bricks and mortars in towns where they exist and the community knows them. Without advertising competition would only exist between companies by positive of consumers and their price. Without advertising our society would move at a snails pace to grow. Spending would be minimal as well as sales. Advertising creates more business to be done and more spending to be done. Furthermore, advertising is a paid link between the business and the consumer to inform and persuade them about a product or service to promote consumer sovereignty of products available to the consumer.

Advertising is a huge business with a revenue turnover of more than 60Billion rupees a year. Television Channels survive on ments. So do other media like Radio and Print. Thus, advertising forms a cycle because unless products of companies are not d for, they wouldn’t be purchased. If these products are not purchased, companies will crash along with all mass media like television, radio and print. It would then lead to the social evil of unemployment as the absence of companies would mean the absence of work and hence creation of unemployment. Advertising is also important to boost the economy. When products and services are d for, a need is generated, turning it into a demand when people have the will and the money to purchase. Greater the advertising, greater are the demands. Thus companies can make greater profits which would flourish newer industries and new industries would lead to greater employment.

ments have become omnipresent and one cannot escape them one may think that ments are merely for the profit of companies and industries, but this is not true as needs of masses for new products, employment and awareness are satisfied by the advertising industry.