Salerm Catalogue (en) 2015 6a452u

alerm Cosmetics is one of the largest Spanish Groups dedicated to the world of hair and beauty cosmetics, with far reaching international presence thanks to its strong and hugely successful product base. As a multinational cosmetics firm, Salerm Cosmetics has its own laboratories which allow the brand to be at the forefront of cosmetic formula investigation and development. Salerm Cosmetics is currently present on five continents with more than 30 branches in locations which include New York, Montreal, Berlin, Milan, Mexico DC and Madrid, as well as our own central headquarters here in Barcelona. 89% of hair professionals are familiar with the Salerm Cosmetics brand name which boasts a wide variety of products from styling to treatments; ample to satisfy not only the needs of the professional stylist but also those of the end customer.

INDEX Color Color is ours…we are leaders ............................................................................................. 8 Developers ........................................................................................................................... 9 Natural color ........................................................................................................................ 10 • 11 The future of hair color ...................................................................................................... 12 • 13 Lightening ........................................................................................................................... 14 • 15 Your color O2 free .............................................................................................................. 16 • 17 More color ............................................................................................................................. 18 • 19 Color care ............................................................................................................................ 20 • 21 Shape Permanent straightening ..................................................................................................... 24 • 25 Perming / relaxer ................................................................................................................ 26 • 27 Perfect flat iron styling ...................................................................................................... 28 • 29 Styling The perfect finish ................................................................................................................. 32 • 33 No limits Definition .............................................................................................................. 34 • 35 Salerm Cosmetics hairsprays ............................................................................................. 36 • 37

Repairing oils ....................................................................................................................... 38 • 39 Treatments Hi Repair ............................................................................................................................... 42 • 43 A shampoo for each hair type ............................................................................................. 44 • 45 Spa ........................................................................................................................................ 46 • 47 Treatment vials ........... .......................................................................................................... 48 • 49 Keratin Shot .......................................................................................................................... 50 • 51 Salerm 21 ............................................................................................................................. 52 Intense hydration ................................................................................................................. 53 Biokera .................................................................................................................................. 54 • 57 Homme For today’s man ................................................................................................................... 60 • 63 Belleza A burst of color ..................................................................................................................... 65 • 66 Beauty: We take care of your skin ..................................................................................... 67 Merchandizing Small appliances ................................................................................................................... 68 • 70

COLOR COLOR COLOR

Challenge gray days with the brilliance of your hair color. Live new experiences. One color? Hundreds. One color range? Four:Salermvison, Iridia, Salermix and Color Soft. Always with the same philosophy: Natural, long-lasting and radiant color. Plus maintenance solutions for maximum durability.

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Color is ours... we are leaders

Salermix

Three colors with high lifting power, to achieve brighter and more intense results than any ordinary hair dye. Ref: TMC – 2,1oz + 4,2 OZ. dev.

Salermvison New tones based on exclusive, cutting-edge, micro-molecular hair color technology. Ref: SV – 2,3 oz. + 3,45 OZ. dev.

Color Chart Ref: 316

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DEVELOPERS

Cream Developer The perfect ally to oxidation hair colors.

Perhoxyl

Ref: 952LP - 6,1 Oz. 20 Vol. Ref: 953LP - 6,1 Oz. 30 Vol. Ref: 954LP - 6,1 Oz. 40 Vol. Ref: 352LP - 8,1 OZ. 20 vol. Ref: 353LP - 8,1 OZ. 30 vol. Ref: 354LP - 8,1 OZ. 40 vol. Ref: 191LP - 36 OZ. 10 vol. Ref: 172LP - 36 OZ. 20 vol. Ref: 173LP - 36 OZ. 30 vol. Ref: 174LP - 36 OZ. 40 vol. Ref: 172GLP - 167,9 OZ 20 vol.

Fast acting cream developer that reduces processing time to 10 minutes. Ref: 161L - 18 OZ.

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Enhancing Emulsion

Color Soft Hair Color

Designed specifically for use with Color Soft hair color.

Demi-permanent, ammonia free hair color. Ref: TS1 – 3,4 oz. + 6,76 OZ. dev. Ref: 277 (Color Chart)

Ref: 169 - 5,6 OZ. Ref: 178 - 35,3 OZ. Ref: 155 - 5,6 OZ LIGHT COLORS Ref: 157 - 35,3 OZ LIGHT COLORS

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NATURAL

COLOR Sensación

Salerm Cosmetics presents Sensacion, a color rinse that revitalizes, corrects and illuminates your color. Color and shine rinse. Ref: S... - 5,2 OZ. Ref: 180 - 33,8 FL.OZ. Ref: 323 (Color Chart)

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The future of hair color Salerm Cosmetics revolutionizes the world of hair color with IRIDA, the natural evolution of Salermvison and totally ammonia and PPD free. A new concept in oxidation hair color, which will change not only the habits of hairdressing professionals, but also those of our customers, who will experience optimum results in cover, durability and comfort. At Salerm Cosmetics we have always strived to ensure our customer’s hair has the best possible care and the longest lasting colors.

Iridia

Ref: IR - 0,7 Oz Ref: 318 (Color Chart)

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- Ammonia free - No PPD means less allergies - Neutralizes irritation and itchiness - Perfect coverage - Perfect gray cover - Lifts up to three tones - Gentle on skin - Dermatologically tested perfume - Long-lasting color - Guaranteed exceptional color from root to tip - Over 40 colors

Ref: 774 - 1000 gr. - OLEO PROTECT Ref: 796 - 500 gr - DECO ECO

Ref: 792 - 36 Oz 20 VOL

Ref: 793 - 36 Oz 30 VOL

Ref: 794 - 36 Oz 40 VOL

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Ref: 790 - 36 Oz OXI ECO

IGHTENIN

Magic Bleach

A progressive lightening concept. Permits greater uniformity for a more perfect result. Its special formula prevents the release of powder.

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Ref: 504 - 17,6 OZ.

Shade Correcting Oil

Brings a new cosmetic care dimension to the technical hair lightening process. 3 packs of 4 vials Ref: 496

Decoviolet

The next step in lightening formulae and one closer to meeting all the color expert’s needs. Lifts up to 3 levels in a controlled manner and has a conditioning effect on the hair. Ref: 498 - 17,6 OZ.

Decoblue A powerful lightening tool for the hair color expert. Maximum lightening in minimum time. Gentle on hair. Ref: 497 - 17,6 OZ.

Decopate Kit A new concept in lightening. It’s the fastest and most effective way to a 100% active, ready to use, lightening paste. Ref: 495 -

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Citric Balance Shampoo

Citric Balance Mask

Citric Balance Bitrat

Step 01. Helps to seal the hair cuticle; optimizing shine and ensuring longer-lasting color results.

Step 02. Nourishes the hair, delaying the appearance of split ends and ensuring hair color lasts longer than ever.

Step 03. The last step strengthens the hair to reduce breakages and improve the appearance of weak, dry hair. Untangles hair without weighing it down.

Ref: 183 - 250 ml Ref: 198 - 1000 ml

Ref: 177 - 250 ml Ref: 787 - 1000 ml

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Ref: 176 - 250 ml

COLOR FREE FROM 2 O

Citric Balance is an antioxidant treatment designed by Salerm Cosmetics to release the O2 which builds up over washes and provokes hair color loss. Based on an exclusive complex of fruit acids, liposomed provitamin B5 and wheat proteins which restores the hair’s natural balance and creates a barrier against external agents. Its acidifying therapeutic effect reestablishes the pH of the hair and scalp, keeps the cuticles sealed, and at the same time locks natural moisture inside the hair.

Citric Balance Treatment A three step treatment based on the latest developments in hair cosmetics that readjusts the hair’s balance to protect color for longer. Regulates and restores the pH balance of the hair and scalp. Ref: 171 - Kit Citric

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MORE

COLOR Dermoclean Individual wipes for cleaning color stained skin. Highly powerful cleansing formula which is gentle on the skin Ref: 701EX - 24 WIPES

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Skin protector A cream to prevent hair color from staining the skin. Ref: 1001 - 2 OZ.

Red Fix A cosmetic fluid that seals red hair color pigments inside the hair improving initial color results and color durability. Highly recommendable with any shade of red. Ref: 69 - 0,17 FL. OZ. x 12

Silk Plus Formula containing metallic inhibitors which allow technical products to work correctly. Helps to reduce itchiness which can occur when coloring or lightening. Ref: 72 - 0,17 FL. OZ. x 12

Gray Cover Improves the effectiveness of any hair color on the market. For stubborn gray. Ref: 70 - 0,17 FL. OZ. x 12

Color Reverse Original formula which removes oxidation hair color quickly, safely and effectively. Ref: 843 (P1-P2) 7,2 Oz + 6,2 Oz.

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CARE FOR YOUR

COLOR

INFINITE COLOR THANKS TO SALERM COSMETICS

Ref: 908 Black 9 OZ. Ref: 904 Black 6.9 OZ Ref: 922 Black 10.2 OZ.

Ref: 910 Brown 9 OZ. Ref: 903 Brown 6.9 OZ Ref: 921 Brown 10.2 OZ.

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Ref: 913 Mahogany 9 OZ. Ref: 902 Mahogany 6.9 OZ. Ref: 920 Mahogany 10.2 OZ.



Longer-lasting and shinier. The color maintenance products from Salerm Cosmetics prolong the life of hair color, whether natural or color Treated. Cleanses, revitalizes and maintains color. Shampoo Color Purifies, revitalizes and preserves hair color, whether natural or color treated

Color Mask A conditioning mask designed to revitalize and intensify hair color, whether natural or color treated.

Mousse Color A color mousse designed to revitalize and intensify hair color, whether natural or color treated.

Ref: 909 Platinum 9 OZ. Ref: 905 Platinum 6.9 OZ. Ref: 923 Platinum 10.2 OZ.

Ref: 911 Golden Blond 9 OZ. Ref: 907 Golden Blond 6.9 OZ. Ref: 924 Golden Blond 10.2 OZ.

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Ref: 912 Light Blond 9 OZ. Ref: 906 Light Blond 6.9 OZ. Ref: 925 Light Blond 10.2 OZ.

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SHAPE

SHAPE SHAPE SHAPE We transform your beauty, enhance it.

To make you feel attractive anytime, anywhere.

Smooth and straight or curls and waves? We’ve got what you need to get what you want.

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WAKEY, WAKEY!... Permanent straightening that’s kind to hair is no longer just a dream Absolut straightener with Keratin + natural + protection with keratin 0% formaldehyde Salerm Cosmetics presents absolute straightening with keratin. The first straightening product designed to offer a complete treatment that acts directly on the hair cortex and surface without the need for formaldehyde. Advanced straightening technology containing hydrolyzed keratin which improves and protects hair, replenishing lost moisture to keep hair bright and shiny. Perfectly straight hair without loss of radiance or shine: the evolution of keratin.

Absolut Straightener Perfectly straight hair without loss of radiance or shine: the evolution of keratin.

Ref: 855 A.Straightener Enhancer 8.5 OZ.

Ref: 863 A.Straightener Protector 8.5 OZ.

Ref: 864 A.Straightener Natural/Difficult Hair relaxer cream NET WT. 17.46 OZ.

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Ref: 856 A.Straightener Relaxer cream C. natural NET WT. 17.46 OZ.

PERMANENT STRAIGH TENING Ref: 861 - Kit Coloured hair Ref: 862 - Kit Natural hair Ref: 865 - Kit Natural/difficult

Ref: 857 A.Straightener Colored hair relaxer cream NET WT. 17.46 OZ.

Ref: 858 A.Straightener Neutralizer NET WT. 15.9 OZ.

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Ref: 859 A.Straightener Post-treatment

Neutralizer

Active Form Perm Lotion

Designed to work with Active Form. Ref: 707 - 35,8 OZ Neutralizer 1+1

For well defined curls with shine and bounce. Ref: 250 - Active Form 0 Difficult hair 6x2,5 FL. OZ. pack. Ref: 251 - Active Form 1 Virgin hair 6x2,5 FL. OZ. pack. Ref: 252 - Active Form 2 Colored hair 6x2,5 FL. OZ. pack. Ref: 253 - Active Form 3 Damaged hair 6x2,5 FL. OZ. pack.

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Relaxer Kit

A complete range for hair straightening. For an optimum end result, leaving hair shiny, flexible and exceptionally silky. Perfect for afro hair. Ref: 363 - 12 Product Kit Ref: 330 - 1 Use Relaxer Kit (normal) Ref: 370 - 7,23 OZ. Strong Cream Ref: 331 - 1 Use Relaxer Kit (strong) Ref: 371 - 7,23 OZ. Gentle Cream Ref: 333 - 66,3 OZ. Normal Cream Ref: 372 - 7,23 OZ. Normal Cream Ref: 334 - 66,3 OZ. Gentle Cream Ref: 373 - 18,4 OZ. Neutralizer Ref: 335 - 66,3 OZ. Strong Cream Ref: 374 - 7,23 OZ. Protector Ref: 336 - 66,3 OZ. Super Strong Cream Ref: 375 - 0,51 FL. OZ. Relaxer Shine Ref: 340 - 33,2 OZ. OZ Strong Cream Ref: 341 - 33,2 OZ. Normal Cream Ref: 342 - 33,2 OZ. Gentle Cream Ref: 343 - 33,2 OZ. Super Strong Cream

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PERFECT FLAT IRON STYLING SALERM COSMETICS

presents a range of products designed for use with straightening irons. A complete range including a shampoo, gel and spray to protect the hair from heat and make it look shiny, smoothy and in great condition.

Straightening Shampoo / Gel / Spray

Micronized silicone spray designed to make straightening with a hair iron easier.Creates a barrier that protects the hair fiber from heat. It strengthens and hydrates the hair, smoothing its surface from root to tip. Ref: 776 - 7,1 OZ. SHAMPOO Ref: 778 - 6,9 OZ. GEL

Ref: 779 - 35,6 OZ. GEL Ref: 777 - 8,5 FL OZ. SPRAY

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EAT STYLIN - 29 -

Brushing Designed to make blow-dry styling easier. A hydrating formula which protects the hair from heat damage and provides gentle styling hold. Ref: 5627 - 8,5 FL OZ.

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STYLING

STYLING STYLING

Why not set your imagination free? Let your hair down and turn a night out into the night of your life.

WE GIVE YOU THE TOOLS, YOU SET THE LIMITS…. Pro.line, Definition, hairsprays, repair, shine….

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e n i L Pro• Pro Lac An eco-friendly hairspray with progressive hold for added body and shape. Allows touch ups. Ref: 2049 - 10,1 OZ.

Mousse A gentle mousse for blowdrying using finger styling techniques. Makes hair easier to comb.

Spray Lac

Fast drying, progressive action hairspray for shiny, flexible hold. The more applied the stronger the effect.

Ref: 2041 - 8,3 FL OZ

Straight Mousse Use this highly concentrated mousse to create the perfect, long-lasting, ironed effect finish.

Ref: 2037 - 9,7 OZ.

Ref: 2038 - 9,7 OZ.

Curl Mousse

Strong Mousse

At last, a mousse that gives hold and shape to natural curls without restricting movement. Ref: 2040 - 9,7 OZ.

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Strong styling hold without losing natural movement. Ref: 2039 - 9,7 OZ.

Styling Liss

Styling Brush

Styling Curl

A citric straightening gel for getting perfectly straight, long-lasting results from even the driest, frizzy or curly hair. Contains a moisture repellent.

A cutting edge styling product with a volume boosting enveloping effect.

For the perfect definition of natural curls.

Ref: 2045 - 5,26 OZ.

Ref: 2048 - 8,44 OZ.

Wet Gel

Ref: 2046 - 8 OZ.

Wax

Highly absorbent, (non-oily) styling wax that doesn’t create unwanted build-up. Ref: 2029 - 2,57 OZ. Ref: 2050 - 2,6 OZ.

Wet look styling. Looks can be refreshed with just a touch of water. Ref: 2033 – 7,12 OZ. Ref: 2121 – 17,81OZ.

Ice Gel

Cream Wax

With the texture of crushed ice slush, it’s the perfect fusion between hi-tech gels and the extraordinary properties of the most radical wax. Are you bold enough?

Styling cream that hydrates and holds the desired shape. Ref: 2042 - 3,43 OZ.

Ref: 2047 - 7,05 OZ. Ref: 2122 - 17,81 OZ.

Next Súper Activo

Lamilux

Repairs and seals split ends and breakages. Hydrates and adds shine without build-up.

For a finishing touch of moisture and shine. Just a small amount is enough to boost the hair’s natural beauty.

Ref: 2031 - 1,70 OZ.

Ref: 2032 - 3,38 FL. OZ.

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Salerm Cosmetics presents the DEFINITION range. A series of modern, agile, flexible products designed by our laboratories as the answer to the needs of the most up-to-date professional hairdresser. High quality, NO LIMITS products, produced using the latest generation components, tested thousands of times to enable us to offer the professionals who use them, the peace of mind guaranteed by top quality products. As part of our policy to innovate, we present Nature DEFINITION Hairspray as an integral part of the DEFINITION range, easily recognizable thanks to its smart green can.

Definition Nature A hairspray designed for the most demanding professionals. Can be applied from any angle. Hypoallergenic. Ref: 3400 - 12 OZ. NORMAL Ref: 3400F - 12 OZ. STRONG

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Definition Final Touch Hair Spray Definiton Mist

Designed for sculpting perfect updos. Its antihumidity effect guarantees spectacular results for fine hair, adding volume and strength to any style. Brushes out easily and doesn’t build up or flake. Keeps hair hydrated.

Eco-friendly styling spray for rapid precision drying. Allows touch ups before reaching maximum hold.

Ref: 826 - 10,1 OZ.

Volume Mousse

Definition Mousse

Gentle mousse perfect for finger styling blow dry techniques.

Moisture repelling mousse which allows easier movement definition when drying.

Ref: 1012 - 9,7 OZ.

Ref: 2244 - 11 OZ.

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Ref: 1011 - 9,9 OZ.

The styling hold formulas of the Salerm Cosmetics hairsprays are the exclusive results of our laboratory research. The perfect styling hold. The Salerm Cosmetics hairsprays release a micro-fine mist which guarantee the perfect light yet effective hold, to keep hair in place without losing its natural appearance and silky feel.

Hi Repair For longer-lasting hold thanks to its new moisture repelling ingredients. Allows for touch-ups. Preserves movement without losing shape. Hold without buildup. Natural shine. Ref: 351A - 2,9 OZ. Ref: 481A - 21,5 OZ. (STRONG) Ref: 482U - 12,2 OZ. (EXTRA STRONG) Ref: 483A - 21,7 OZ. (EXTRA STRONG)

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HAIR SPRAY SALERM COSMETICS Salerm Cosmetics Classic Hairspray The best selling hairspray. Give your look strength and moisture repelling power. Ref: 479 – 12,2 OZ. NORMAL Ref: 476 – 18,3OZ. NORMAL Ref: 480 – 12,2OZ. STRONG Ref: 481 – 18,3 OZ. STRONG Ref: 482 – 12,2 OZ. EXTRA STRONG

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Hair Spray For longer-lasting hold thanks to its new moisture repelling ingredients. Allows for touch-ups. Preserves movement without losing shape. Hold without build-up. Natural shine.

Ref: 349 - 650 ml Ref: 348 - 1000 ml

OILS REPAIRERS Arganology Arganology rediscovers an original formula with an argan and cotton oil base, created by alchemists from the historic Al-Andalus. An exclusive natural beauty secret that leaves hair extraordinarily soft, shiny and smooth, rescued for you by Salerm Cosmetics. Strengthens and revitalizes damaged hair. Velvet to the touch. Quickly absorbed. Non-oily. Ref: 1710 - 0,34 OZ. Ref: 1719 - 4,2 OZ. Ref: 1720 - 2 OZ

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OIL

REPAIRERS

Salermvital Plis Bio Rosa A formula designed for all over application; especially badly damaged areas. Perfect for long and medium length hair. Ref: 165 - 0,34 Fl OZ. x 5 vials

A lotion designed to make the styling process easier and looks last longer. For styles that don’t require movement. Ref: 52 EST - 8 packs of 4 vials.

Biomarine Contains Fucus and Laminaria; marine algae rich in minerals and active moisturizing elements. Makes untangling easier. Ref: 7745 - 8,5 FL. OZ. Ref: 697

Silk Touch A treatment which repairs the hair’s inner and outer structures, improving overall texture. Protects against heat, UV rays and other external aggressions. Adds shine. Ref: 827 - 2,36 OZ. Ref: 828 - 5,07 OZ.

Salermvital Super Active

A highly concentrated serum essential for rebuilding specific areas of hair with notable signs of damage, such as the tips. Adds natural looking shine. Ref: 283 - 1,7 FL OZ.

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We want your hair to ooze beauty and character, to be healthy on the inside so it shows on the outside. Our treatment range makes it happen. Got a hair issue? Thinning, oiliness, dandruff, dry or damaged hair. We give you the tools to treat it.

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TREATMENTS

TREATMENTS TREATMENTS TREATMENTS

HI REPAIR

SALERM COSMETICS has come up with the botoxplus system for exceptional hair repair and rejuvenation. The HI REPAIR treatment provides instant and spectacular results: full-bodied, strong, healthy hair in just three steps: SHAMPOO + MASK + FINISH. Pure keratin for hair.

Hi-Repair Shampoo Step 01. Rejuvenating treatment. Gets to work repairing and rebuilding the hair on . Ref: 186 - 9,0 OZ. Ref: 197 - 36 OZ.

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Hi Repair Treatment A 3 step hair rejuvenating treatment. Incredible results from the first application; strong, healthy and full-bodied hair. Ref: 170 - Kit Repair

Hi-Repair Mask Step 02. Rejuvenating treatment. Boosts the effects produced by the shampoo. The hair is rebuilt from root to ends without oily build-up. Ref: 193 - 8,6 OZ. Ref: 162 - 36 OZ.

Hi-Repair Finish Step 03. Locks the treatment’s active particles inside the hair, enhancing texture and shine without unwanted residue build-up. Ref: 194 - 3,36 FL OZ.

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BECAUSE EACH

HAIR IS UNIQUE SALERM COSMETICS wants you to take the best possible care of your own, unique type of hair. The Gold line was created so you can choose the best shampoo to suit your needs. Protein, dandruff, Equilibrium, white, oily or protein balsam. The SALERM COSMETICS Gold range will get the best out of your hair.

Protein Shampoo Get the best out of your hair thanks to this shampoo’s special keratin based formula. Designed for use after technical processing. Ref: 574 - 9,0 OZ. Ref: 572 - 18 OZ. Ref: 513 - 36 OZ. Ref: 513G - 187,7 OZ.

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Protein Balsam

Nutrient Shampoo

Product rich in active treatment molecules that restore the hair’s natural balance. Hair is instantly softer. Ideal for combing out tangles.

A highly effective shampoo for reducing hair loss. Its active ingredients improve scalp blood circulation.

Ref: 401 - 8,6 OZ. Ref: 404 - 16,8 OZ. Ref: 522 - 34,6 OZ. Ref: 522 G - 176,5 OZ.

White Hair shampoo

Dandruff Shampoo

Eliminates yellow tones from white or gray hair.

Highly effective anti-dandruff action.

Ref: 7742 - 8,4 OZ. Ref: 7741 - 16,8 OZ.

Ref: 423 - 9 OZ. Ref: 413 - 18 OZ.

Equilibrium Shampoo

Greasy Hair Shampoo

Effectively removes both technical product remains and daily dirt. Rich in nutrients to regenerate and restructure damaged hair, restoring the hair’s natural shine.

Highly effective solution to scalp and hair oiliness.

Ref: 420 - 9 OZ. Ref: 416 - 18 OZ. Ref: 515 - 36,1 OZ. Ref: 515G - 187,7 OZ.

Ref: 424 - 9 OZ. Ref: 412 - 18 OZ.

Advocado Shampoo

Pomegranate Shampoo Ref: 571 - 6,8 OZ. Ref: 569 - 36 OZ. Ref: 571G - 360 OZ.

Ref: 567G - 360 OZ.

Advocado Balsam

Pomegranate Balsam Ref: 570 -6,8 OZ. Ref: 570G - 360 OZ.

Ref: 568G -360 OZ.

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SHAMPOO

Ref: 422 - 9,0 OZ. Ref: 414 - 18 OZ.

Relaxing underwater moments with these refreshing and naturally scented shampoos and conditioners designed to oxygenate hair.

Dermocalm Shampoo

Dermocalm Mask

Designed specifically for use on sensitive skin, and perfect for releasing skin tension and relaxing the scalp. Produces a refreshing sensation.

Restores lost body and strengthens and nourishes even the weakest hair and skin. Calms and relaxes the scalp.

Ref: 819 - 9,04 OZ.

Ref: 821 - 6,92 OZ.

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Remove product build-up and get the hair and skin ready for further treatments with SALERM COSMETICS DERMOCALM y PURIFYING SHAMPOO and MASK .

Purifying Mask

Purifying Shampoo

A conditioning mask that nourishes dry and damaged hair deep down. Smoothes and restores natural beauty.

Innovative and dynamic shampoo, ideal for removing product buildup. Leaves hair clean, soft and natural to the touch.

Ref: 822 - 6,92 OZ.

Ref: 820 - 9,04 OZ. Ref: 829 - 36,1 OZ.

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VIAL

TREATMENTS Mega Conditioner A deep acting, hydrating, hair restructuring treatment for dry or damaged hair. With thermo-active action. Ref: 67 - pack of 12 vials

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Essential Conditioning Oil Treatment designed to treat dry, processed or colored hair. Its silk proteins get to work directly on deep down damage. Rinse off after use.

Vegetable Placenta Restructurer

Ref: 90EST - 8 packs of 4 vials

A formula containing specific active agents which increase hair follicle activity and boost hair vitality. Contains vegetable extracts, amino acids and vitamins.

Biokera vials

Energy Hair Regenerator

Ref: 73EST - 8 packs of 4 vials

A fast-acting treatment containing the active elements necessary to ensure the correct function of the cellular mechanism which stimulates scalp circulation.

Kera-plus

Ref: 282EST - 8 packs of 4 vials

For frequent use with heat based straightening tools. Its high keratin content leaves hair shinier and more manageable.

Conditioning lotion

Ref: 65 - 8 packs of 4 vials

Restorative treatment for weak and treated hair. The combination of active nutrients gives hair vitality, shine and makes it easy to style. The internal repairing action of the silk proteins makes this treatment an effective way to recover the structure of sensitive hair. WITHOUT FINAL RINSE.

Kera-liss

A frequent use keratin phial for relaxed, sensitized or difficult to manage hair. Controls frizz and static electricity.

Ref: 66 - 8 packs of 4 vials

Ref: 62 - 8 packs of 4 vials

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TREATMENTS

A ceramide based treatment that protects and restores hair before and after processing.

VIALS

Ref: 71EST - 8 packs of 4 vials

KERAMIX A dual-phase vial formulated with argan oil, essential for use with Keratin Shot Straightening Cream. For perfectly smooth, frizz free hair for up to three months. Ref: 163 12 x 0,44 fl.oz vials

Keratin Shot Keratin Shot is a smoothing, anti-frizz treatment which restores keratin that has been lost from the hair for many different reasons. KERATIN SHOT SMOOTHING SYSTEM can give a new lease of life to even the most badly damaged hair, to leave it looking revitalized, shiny and strong, and feeling beautifully soft. Ref: 182 – Maintenance Shampoo 18 Oz Ref: 181 – Straightening Cream 17,3 Oz Ref: 195 – Serum 3,38 Oz

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Deep Impact A multi-level hair mask for deep down hair repair. Bonds keratin molecules together to restore the hair’s cortex and seal cuticle damage.

Ref: 816 - 6,9 OZ. Ref: 795 - 34,5 OZ.

N I T A KER SHOT WHAT IS KERATIN SHOT?

HOW DOES KERATIN SHOT WORK? Keratin Shot fills the hair with keratin, lending the hair extra weight to prevent unwanted curls or frizz, even in humid conditions. The results are amazing; hair looks shiny and healthy, feels incredible and has the strength and energy of brand new hair.

Ref: 196 - Professional Kit -

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/ Ref: 192 – Maintenance Kit (3 products)

KERATIN SHOT

Keratin Shot is a rejuvenating, smoothing treatment. It doesn’t contain any formaldehyde which means zero damage; just smooth and shiny hair. It gives hair a new lease of life by depositing natural keratin deep inside the hair strand’s inner structures to nourish and strengthen from within.

Its formula, based on silk proteins, is the answer to badly treated, porous, dehydrated and damaged hair. Contains liposomes rich in vitamin B5, which increase product effectiveness tenfold.

21 Salerm 21 A groundbreaking formula which moisturizes, protects and conditions in a 2+1 ratio (Salerm 21), depending on how it’s applied. Its silk protein and provitamin B5 base, developed using the latest advances in cosmetic science, leaves hair shiny and full of vitality. Ref: 5739 - 3.46 OZ. Ref: 5736 - 6,9 OZ. Ref: 5737 - 8,6 OZ. Ref: 5738 - 34.5 OZ.

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TOTAL HIDRATATION Wheat Germ Mask SALERM 21

A progressive action, intensive conditioning mask. Perfect for repairing very dry and damaged hair. Ref: 800 - 6.74 OZ. Ref: 798 - 33.7 OZ.

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BIOKERA BIOKERA BIOKERA BIOKERA; THE NATURAL CHOICE IN HAIR TREATMENT

A blend of the best ingredients and the latest technological advances to give you an exceptionally healthy and beautiful hair and scalp. The power of nature applied to hair treatments, designed to efficiently combat the problems of DRY or oily HAIR, THINNING and DANDRUFF.

The Biokera micro camera The perfect analytical tool with x 400 magnification. For a precise and reliable diagnosis. Ref: 768 -

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Shampoo containing argan oil, glycerin, keratin and a guar derivative with a protective and antioxidant effect. Provides natural hydration and spectacular shine. Ref: 3001 -300 ml Ref: 3002 - 1000 ml -

Argan Mask A conditioning mask with argan oil, glycerin and keratin to restore radiance, hydration and body lost over time or through with external agents. Ref: 3003- 200 ml -

Moisturizing Shampoo The ideal shampoo for moisture-starved hair. Contains a long-lasting, active hydrating component and wheat germ oil for manageability, softness and shine. Ref: 3019 - 300 ml Ref: 3020 - 1000 ml -

Moisturizing Mask A mask that provides long-lasting hydration. Revives dry hair and boosts shine. Formulated with wheat germ oil and active ingredients especially selected for their protective qualities. Ref: 3021 - 200 ml -

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BIOKERA

A

Argan Shampoo

Treated Hair Shampoo Shampoo with macadamia and raspberry oils that provide nutrients and antioxidants. Formula based on an active ingredient that protects color and helps restore the hair fiber. Ref: 3022 - 300 ml Ref: 3023 - 1000 ml -

Treated hair Mask Mask based on an active agents which protect color and repair treated hair fibers. Its high concentration of antioxidant rich oils and nutrients improves the hair’s appearance. Ref: 3024 - 200 ml -

Oily hair Shampoo

Shampoo with a gentle surfactant base ideal for delicate cleansing of oily hair. Its formula contains yeast extract which has a sebum regulating effect. Ref: 3012 - 300 ml Ref: 3013 - 1000 ml -

Oily hair Mask Conditioning mask that helps keep hair clean for longer. A very light formula enriched with brewer’s yeast to strength and condition and regulate the scalp’s oil levels. Ref: 3017- 200 ml -

Oily hair treatment Intensive lotion formulated with active proteins and amino acids selected to prevent an excess of oil and keep hair clean for longer. No boomerang effect. Ref: 3015 - 6 ampollas de 10 ml -

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Dandruff Shampoo

Shampoo containing Zinc pyrithione and linseed oil to control dandruff. Helps to regulate the scalp and prevent dandruff from reappearing. Ref: 3008 - 300 ml Ref: 3009 - 1000 ml -

Dandruff Mask

A mask designed to care for hair with dandruff. As well as conditioners it also contains zinc pyrithione and linseed oil that work in unison to keep the scalp and hair dandruff-free for longer. Ref: 3011- 200 ml -

Dandruff treatment

Immediately effective action against scalp flaking. Its specific formula with zinc pyrithione and linseed oil keeps the hair and scalp dandruff free between washes. Ref: 3010 - 6 ampollas de 10 ml -

Specific hair regenerating shampoo A gently refreshing shampoo formulated with ginkgo biloba extract. Stimulates the regeneration and revitalization of hair. Ref: 3004 - 300 ml Ref: 3005 - 1000 ml -

Specific hair regenerating lotion An intensive lotion formulated with natural ginseng extract, ginkgo biloba and vitamins which revitalize and nourish the hair and stimulate regeneration. Creates a thermo-active effect to ensure maximum absorption of the active ingredients. Ref: 3006 - 6 ampollas de 10 ml -

Volumizing hair regenerating treatment

A frequent use spray containing a combination of vitamins, active revitalizing components and ginseng extract to invigorate the hair bulb and stimulate hair regeneration. Ref: 3007 - 300 ml -

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HOMME HOMME HOMME You like to take care of yourself and look good, You need your day-to-day personal care products to give you the results you’re looking for.

Salerm Cosmetics Homme is on your side Giving you everything you need in effective and stylish male care and wellness.

HOMME

WHAT DO YOU NEED?

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Age Protection Antipollution

Fatigue Contrôle 24

An age defying moisturizing cream which protects the skin from damaging external aggressions. Reduces the signs of fatigue, stress and fine lines. Maximum hydration and rapid absorption. Can be used after shaving.

A moisturizing cream that improves the skin’s texture leaving it feeling energized and full of vitality. Maximum hydration and rapid absorption. Can be used after shaving. Ref: 716 - 2,6 OZ. Ref: 733 - 4,2 OZ.

Ref: 734 - 4,2 OZ

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Parfait Système Rasage Après Rasage A clear shaving gel perfect for maximum precision shaving. Ideal for difficult areas such as beards, goatees and sideburns. Its high-tech formula helps to delay the reappearance of facial hair. Ref: 714 - 3.5 OZ. Ref: 723 - 7 OZ-

A clear moisturizing aftershave gel. Leaves skin looking healthy, hydrated and fresh. Contains deep acting skin moisturizers, specifically Aloe Vera extract which helps to calm irritated skin and restore lost moisture. Its hydrating properties protect and improve the skin’s condition to leave it feeling soothed and smooth. Ref: 711 - 3,5 OZ.

Contour des Yeux

A clear gel especially designed for the delicate eye area. Regular use reduces unsightly dark circles. Moisturizers and caffeine reduce puffiness and shadows. With instant action flash effect. Its natural moisturizers and caffeine are perfect for gently refreshing and smoothing tired looking eye contours.

Peeling Rajeunissant Visage

An exfoliating gel face scrub formulated to cleanse impurities and eliminate dead skin cells. Rejuvenating effect. Ref: 724 - 6,6 OZ.

Ref: 712 -3.5 OZ.

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Fixation Extrème Extreme hold styling gel from Salerm Cosmetics Homme. A highly moisture resistant product for extra strong styling control. Contains a combination of water resistant resins that guaranty long-lasting, extreme hold without build-up. Ref: 712 -3.5 OZ.

Fixation Gel Mémoire A styling product that contains state-of-the-art polymers which produce a memory effect hold. Best results on dry or slightly damp hair. Ref: 730 - 7 OZ.

Contrôle Crème Mat

Fusion Gel The styling advantages of a wax with the finish of a gel. Progressive hold. Contains revitalizing marine minerals. Wet look finish.

A styling product designed especially for fine hair. Non oily. Flexible hold. Keeps hair hydrated and healthy looking.

Ref: 732 - 5.3 OZ.

Ref: 731 - 1,76 OZ

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Stop To Relax Shampoing-Gel 2 in 1 shampoo + gel. A gentle combination of refreshing and relaxing active ingredients. The perfect ally to the treatment shampoos. Ref: 715 - 3.6 OZ. Ref: 725 - 9 OZ. Ref: 705 - 36 OZ.

Contrôle Exfoliant Shampoing Shock treatment dandruff shampoo. Its exfoliating properties remove stubborn dandruff from the hair and scalp, leaving hair clean and shiny. Ref: 727 - 250 ml

Contrôle Gras Shampoing A shampoo designed to cleanse and regulate oily hair and scalps. Keeps hair clean for longer. Ref: 728 - 9 OZ.

Energie Energie 1-Shampoing 2-Lotion A shampoo designed to treat thinning hair. Contains specific, strengthening nutrients. Cleans hair with gentle efficiency. Ref: 726 - 9 OZ.

A nutritive treatment lotion in a spray format for easy application. Contains vitamins to strengthen weak and thinning hair, adding body, thickness and vitality. Rejuvenating effect on the scalp. Ref: 729 - 6,76 OZ.

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B - 64 -

BEAUTY BELLEZA BELLEZA Beauty is the whole. We want you to feel good and smile when you look into the mirror. Want to give your nails a dash of color? Care for your hands? Or get rid of unwanted hair? Our products give you the keys you need to glow.

Nail Polish Nail Polish Ref: 0... Display Ref: 110 Color Chart Ref: 111

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BEAUTY

Dense, colored, liquid polish. An extensive range made up of 25 on trend colors. Includes: wide range of French manicure colors and treatments: drying, strengthening, cuticle softening and gloss coat.

Nail Polish Remover

Hand Cream

Dry Quickly

Bi-phase, acetone free liquid with added nutrients.

Moisturizing and nourishing hand cream. Easy to apply and quickly absorbed without greasiness.

Spray on to reduce nail polish drying time.

Ref: 519 - 6.76 FL. OZ.

Ref: 508 - 2.03 OZ.

Ref: 507 - 3.1 OZ.

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Roll-On Wax Kit

Wax Kit

Ref: 222 – Clean Wax Ref: EN660 - 4,05 Wax Cartridge Ref: EN661 - 5,06 OZ Wax Cartridge Ref: 770 - Wax Paper 9 x 3 in Ref: 771 - Wax Paper 9 x 1,8 in

Post Wax Post wax mousse provides the perfect post wax treatment. Delays the reappearance of hair. With calming effect.

Pre Wax This pre-wax treatment lotion gets the skin ready for hair removal. Ref: 2253 - 400 ml

Ref: 2245 - 9.8 OZ.

Follicular Inhibitor Delays the reappearance of hair. Ref: 2264 - 0.51 OZ. X 32

Wax Wax’s formula based on natural ingredients. Ref: 533 - 35.28 OZ. Low melting point wax Ref: 534 - 35.28 OZ. Blue wax

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MERCHAN MERCHAN DISING MERCHAN DISING DISING - 68 -

Ref: TOALLA N

Ref: TOALLA B Ref: 187

Ref: 687

Ref: 30

Ref: 50 Ref: 230

Ref: 295

Ref: 294

Ref: 293

Ref: 292

Ref: 291

Ref: 290 - 69 -

Ref: 296

Ref: 5525

Ref: 5523

Ref: 5624 Ref: 36

Ref: 89

Ref: 29

Ref: 39 Ref: 97 - 70 -

Ref: PEINADOR

Ref: 5784

Ref: 226

Ref: 37 Ref: 199

Ref: 759

Ref: 38 Ref: V2701-SP

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Ref: 45

Ref: 56

Ref: 46

Ref: 215

Ref: 5001 - S Ref: 5002 - M Ref: 5003 - L Ref: 5004 - XL

Ref: 32

Ref: 33

SEDE CENTRAL. BARCELONA Pza. de Víctor Martínez s/n, Pol. LLissá de Vall / 08185 Barcelona (España) Tel. 93 860 81 11 / Fax 93 860 81 34/ www.salerm.com / 902 100 449 / [email protected] SALERM BCN ACADEMY & TECHNICAL CENTER C/ Muntaner, 8, 08011 BARCELONA / Tel. 93 323 08 54 / Fax 93 451 68 84 / Tel. directo de consultas técnicas 93 453 67 81 MARVI EXTENSIONES Y PELUCAS / MARVI WIGS AND EXTENSIONS C/ Muntaner, 71 / 08011 BARCELONA / Tel. y Fax 93 454 67 40 / www.pelucasmarvi.com

ESPAÑA ANDALUCÍA / Ctra. Estepa - Guadix, km. 10,700 / 14500 Puente Genil (CÓRDOBA) Tel. 957 60 55 47 / Fax 957 60 91 45 / [email protected]

EUROPA ALEMANIA / VMV COSMETIC GROUP DEUTSCHLAND GMBH / Maybachstrasse, 12 / 63303 Dreieich (ALEMANIA)/ Tel. +49 6103 988 00 83 / Fax +49 6103 988 00 82 / [email protected]

EMIRATOS ÁRABES / AL-BAHRAIN / KUWAIT / QATAR / OMÁN / ARABIA SAUDÍ / LÍBANO ASIA YEMEN / PALESTINA / ISRAEL / JORDANIA / IRAQ / IRÁN / SIRIA SALERM COSMETICS MIDDLE EAST / P O Box 39051 Dubai (UAE) / Tel. +9714 2221640 / Fax +9714 2221890 DUBAI / MALISA COSMETICS / Al Masaood Building / Maktoum st, plot No 255(125-135) office 102 Deira (DUBAI, U.A.E.) Cod.postal 9678 / Tel:+971508368927 TAIWAN / SAVUN BIO TECH TAIWAN CO. 5th floor, No.122, Poa-Ai Road, 10043 / Chung-Cheng district, Taipei (TAIWAN) Tel. 886 +223822000 / Fax 886 +223751653 / [email protected] / Tel. +99365 824929

USA BOSTON / SALERM COSMETICS BOSTON / 177 Market Street / Lawrence, MASSACHUSETTS 01843 / Tel. 978 989 9818 CALIFORNIA / SALERM PROFESSIONAL COSMETICS OF CALIFORNIA, Inc./ 9314 Norwalk Blvd. / Santa Fe Springs, CA 90670 USA Tel. +1 562 463 3651 / Fax +1 562 695 6872 / [email protected]

OCEANIA

AUSTRALIA / TANGLE FREE HAIR & BEAUTY / 2 Halsey Road Airport West VICTORIA 3042 AUSTRALIA / Tel. 1800 536 326 / Fax 03 9310 4881 / [email protected]

AFRICA VMV COSMETIC GROUP MOROCCO, SRL 8 Av. Abou Bakr Arrazi / TANGER-Marruecos / [email protected] / www.salerm.sn