Ppt Of Big Bazaar 686m50

Operations of Retail Store

Big Bazaar

INTRODUCTION TO RETAIL INDUSTRY • Origin • Meaning • Fastest

growth

FOR THE GREAT INDIAN MIDDLE CLASS Cheapest price (Is se sasta aur achha kahi nahi) • RLC •

Cash flow

Growt h

Maturity

Decline

Introductio n Time

OBSERVATION Verticals inside the store relates to each category of product • Unavailability of trolleys • In house packaging • Food Bazaar • Cleanliness •

SABSE SASTA 3 DIN

INTRODUCTION

CONSUMER BEHAVIOUR Introduction • Arrangement of stock • Queue Buster • Technology •

BIG BAZAAR vs KIRANA STORES

• Introduction • 4P’s

PRODUCT BIG BAZAAR KIRANA STORES • Variety • Brand Option • Products are limited • Brand Choice

PRICE BIG BAZAAR KIRANASTORE • Low cost S model • Biased issue • Discount • Factors help to • Discount keep low price • Tight Margin

PROMOTION BIG BAZAAR Promotional strategies •

Holistic ment

•

Store oriented

KIRANA STORES Negligible promotion •

No ment

PROFITABILITY BIG BAZAAR • Average sales • Net Worth • Profit After tax

KIRANA STORES • Average sales • Margin Income • Profit After tax