Big Bazaar 5d3b61
This document was ed by and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this report form. Report 2z6p3t
Overview 5o1f4z
& View Big Bazaar as PDF for free.
More details 6z3438
- Words: 1,161
- Pages: 46
Amity Business School
EXHAUSTIVE RETAIL FORMATS OF BIG BAZAAR Ramneek S Sandhey(46)
MBA (M&S) Section E
Amity Business School
About Big Bazaar • Big Bazaar is a hyper mart chain of development stores in India. • It has 104 (2009) outlets in India. • Parent group is Future group. • The owner is Kishore Biyani (CEO). • Founded in 2001. • Head quarters are in Jogeswari,Mumbai. • Website is www.bigbazar.com. • It deals with retail.
Amity Business School
“Is se sasta aur acHHa kaHIN NaHI.”
Amity Business School
TARGET AUDIENCE Big Bazaar targets Middle and upper-middle class customers . The large and growing young working population is a preferred customer segment . Big Bazaar specifically targets working women and home makers who are the primary decision makers.
Amity Business School
SUPPLY CHAIN……
Amity Business School
MANUFACTURING FIRM
C&F AGENTS
BIG BAZAAR KIRANA STORES
END
Amity Business School
Amity Business School
RETAILING: The term “Retailing” refers to any activity that involves a sale to an individual customer. Retailing is the interface between the producer and the individual consumer buying for personal consumption.
RETAIL
ORGANISED
UNORGANISED
Amity Business School
RETAIL FORMAT • This is the general nature of the retail mix in of range of products and services, pricing policy, promotional programmes, operating style or store design and visual merchandising; examples include mail-order retailers (non-store-based) and departmentstore retailers.
Amity Business School
PRODUCT RANGE IN BIG BAZAAR
Amity Business School
PRODUCT MIX APPARELS • Denims & T-Shirts • Fabric & Cut piece • Formal Wear • Casual Wear • Party Wear • Ethnic Wear • Accessories • Under Garments • Night Wear • Dress Materials • Sarees
FOOD • • • • • • •
Staples Ready to eat Ready to cook International Food Spices Imported Bazaar Tea & Coffee
FARM PRODUCT • • • •
Fruits Vegetables Imported Fruits Dairy Products
CHILL STATION • • • • •
Soft Drinks Packaged Juices Milk Items Frozen Foods Ice Creams
HOME & PERSONAL CARE • • • • • • • • • • •
Shampoos Detergents Soaps Liquid wash Creams Deodorants Home cleaners Utensils Plastics Crockery Sundries
Amity Business School ELECTRONICS BAZAAR
FASHION & JEWELLERY
FURNITURE BAZAAR
• Television sets • Washing Machines • Refrigerator • Personal Care • mBazaar • Microwaves • Small Appliances • Laptops • Computer Accessories • Kitchen Appliances
•Footwear Bazaar •Beauty Care •Navara •Star Parivar •Meena Bindre
•Living Room •Bed Room •Kitchen •Dinning Rooms •Kids Room •Been Bags •Paintings •Decorative Items
CHILD CARE & TOYS •Kids Wear •Toy Bazaar •Stationary •Child Care
OTHER SERVICES •Mr. right •Bakery •Loot Mart •Tulsi •Future Money •Future Generally
Amity Business School
Amity Business School
1.The Great Exchange Offer •
Big Bazaar announced The Great Exchange Offer with a “Bring anything old and take anything new” concept which started from the 16th of Feb 2008.
•
Under the exchange offer the customers were given exchange coupons and they were valid up to a particular date.
Amity Business School
• • • • • •
1 Kg Newspaper…………………………………………...Rs25 1 Kg Plastic/Leather……………………………………….Rs75 1 Kg Footwear……………………………………………...Rs100 1Kg Bottle…………………………………………………..Rs15 1Kg Tyres………………………………………………….. Rs50 1Kg Furniture………………………………………………. Rs75
Amity Business School
2.Sabse Saste Teen Din (Big days) •
“26 Jan Republic Day a National Holiday”Big Bazaar Marketing Department gave a new thought on this day in 2006 they started a new shopping festival, i.e. Sabse Saste Teen Din.
•
JVC camera video camera was available at Rs.9700 whose MRP. was Rs.16990
Amity Business School
3.Wednesday Bazaar – “Hafte ka sabse sasta din” • In January 2007, Big Bazaar introduced a Wednesday Bazaar concept called “Hafte Ka Sabse Sasta Din” with the aim to give homemakers the power to save the most on this day of the week
Amity Business School
Amity Business School
“Rich people love less prices, but the poor desperately require them”
Amity Business School
1.PSYCHOLOGICAL PRICING
Amity Business School
2. Value Pricing • It sets selling prices on the perceived value to the customer, rather than on the actual cost of the product, the market price, competitors prices, or the historical price.
Amity Business School
3.TIME PRICING • Time-based pricing is a special case of price discrimination in which producers charge different rates for a given good or service depending on the time, day, month, and so on.
Amity Business School
4.Bundling
Amity Business School
Amity Business School
Below the Line Promotion
• Coupon, discount, more of the product at normal price, gift with purchase, competition, and prizes, money back offer, exchange offer, special occasion. • Big Bazaar, in association with Star India Pvt Ltd, has launched a collection of designer ethnic wear under the brand "Star Parivaar
Above the Line Promotion
• Giving in news paper, TV. Internet (own website which give online shopping service), • partnership with Bigfilx, Big FM 92.7.
Amity Business School
Guerrilla Marketing Strategy marketing strategy
Amity Business School
vIsuaL MercHaNDIsING………
Amity Business School
VM is art and science of displaying merchandise within store, it is about implementing effective design, ideas to educate customer, create desire and finally increase store traffic and sales volume.
Amity Business School
POP‟s 1. BULK BREAKING.
2. SPATIAL CONVENIENCE.
Amity Business School
SHELF SPACE CONTROVERSY OF BIG Bazaar wItH keLLOG’s……
Amity Business School
case stuDy……..
Amity Business School
wHy recessION DIDN’t DeNt BIG BAZAAR??????
Amity Business School
1.STRATEGIES ADOPTED TO NULLIFY THE EFFECT OF RECESSION.
o Sabse Saste Teen Din (2006)
o Hafte Ka Sabse Sasta Din (2007) o The Great Exchange Offer (2008)
Amity Business School
2.EMOTIONAL ASSOCIATION OF BIG BAZAAR WITH MIDDLE CLASS PEOPLE
Kishore Biyani is reported to have said that the word „Bazaar‟ was mandatory for the name as they wanted to replicate the Indian Mandi or Market feel, and „big‟ came about because this was a much larger concept than just a regular market.
Amity Business School
IMPLEMENTATION OF MARKETING CONCEPTS ON BIG BAZAAR AND THEIR CORELATION with It’s retail formats…..
Amity Business School
1.LIFe cycLe….
Amity Business School
Amity Business School
2.BIG BAZAAR AT BCG MatrIx……….
Amity Business School
Amity Business School
Amity Business School
• Strengths: 1) Variety of products available under one roof. 2) Good brands available at affordable prices. 3) Cheap goods available to the consumers due to the absence of middlemen.
Amity Business School
• Weakness: 1) High attrition rate. 2) Employees are not well trained in handling esteemed customers. 3) They don‟t use costly methods of advertising.
Amity Business School
• Opportunities: 1) Huge potential rural market to be tapped 2) Opportunities available in the cosmetics industry
Amity Business School
• Threats: 1) Many major players are foraying in the retail sector like walmart, reliance which may hamper their margins 2) Customers may lose their trust on the company due to the supply of substandard products and may even switch to some other company
Amity Business School
RECOMMENDATIONS • Can start a concept of “HAPPY HOURS”. • Can initiate various Student Plans. • Can look to target Rural Market.
Amity Business School
THANK YOU……….
EXHAUSTIVE RETAIL FORMATS OF BIG BAZAAR Ramneek S Sandhey(46)
MBA (M&S) Section E
Amity Business School
About Big Bazaar • Big Bazaar is a hyper mart chain of development stores in India. • It has 104 (2009) outlets in India. • Parent group is Future group. • The owner is Kishore Biyani (CEO). • Founded in 2001. • Head quarters are in Jogeswari,Mumbai. • Website is www.bigbazar.com. • It deals with retail.
Amity Business School
“Is se sasta aur acHHa kaHIN NaHI.”
Amity Business School
TARGET AUDIENCE Big Bazaar targets Middle and upper-middle class customers . The large and growing young working population is a preferred customer segment . Big Bazaar specifically targets working women and home makers who are the primary decision makers.
Amity Business School
SUPPLY CHAIN……
Amity Business School
MANUFACTURING FIRM
C&F AGENTS
BIG BAZAAR KIRANA STORES
END
Amity Business School
Amity Business School
RETAILING: The term “Retailing” refers to any activity that involves a sale to an individual customer. Retailing is the interface between the producer and the individual consumer buying for personal consumption.
RETAIL
ORGANISED
UNORGANISED
Amity Business School
RETAIL FORMAT • This is the general nature of the retail mix in of range of products and services, pricing policy, promotional programmes, operating style or store design and visual merchandising; examples include mail-order retailers (non-store-based) and departmentstore retailers.
Amity Business School
PRODUCT RANGE IN BIG BAZAAR
Amity Business School
PRODUCT MIX APPARELS • Denims & T-Shirts • Fabric & Cut piece • Formal Wear • Casual Wear • Party Wear • Ethnic Wear • Accessories • Under Garments • Night Wear • Dress Materials • Sarees
FOOD • • • • • • •
Staples Ready to eat Ready to cook International Food Spices Imported Bazaar Tea & Coffee
FARM PRODUCT • • • •
Fruits Vegetables Imported Fruits Dairy Products
CHILL STATION • • • • •
Soft Drinks Packaged Juices Milk Items Frozen Foods Ice Creams
HOME & PERSONAL CARE • • • • • • • • • • •
Shampoos Detergents Soaps Liquid wash Creams Deodorants Home cleaners Utensils Plastics Crockery Sundries
Amity Business School ELECTRONICS BAZAAR
FASHION & JEWELLERY
FURNITURE BAZAAR
• Television sets • Washing Machines • Refrigerator • Personal Care • mBazaar • Microwaves • Small Appliances • Laptops • Computer Accessories • Kitchen Appliances
•Footwear Bazaar •Beauty Care •Navara •Star Parivar •Meena Bindre
•Living Room •Bed Room •Kitchen •Dinning Rooms •Kids Room •Been Bags •Paintings •Decorative Items
CHILD CARE & TOYS •Kids Wear •Toy Bazaar •Stationary •Child Care
OTHER SERVICES •Mr. right •Bakery •Loot Mart •Tulsi •Future Money •Future Generally
Amity Business School
Amity Business School
1.The Great Exchange Offer •
Big Bazaar announced The Great Exchange Offer with a “Bring anything old and take anything new” concept which started from the 16th of Feb 2008.
•
Under the exchange offer the customers were given exchange coupons and they were valid up to a particular date.
Amity Business School
• • • • • •
1 Kg Newspaper…………………………………………...Rs25 1 Kg Plastic/Leather……………………………………….Rs75 1 Kg Footwear……………………………………………...Rs100 1Kg Bottle…………………………………………………..Rs15 1Kg Tyres………………………………………………….. Rs50 1Kg Furniture………………………………………………. Rs75
Amity Business School
2.Sabse Saste Teen Din (Big days) •
“26 Jan Republic Day a National Holiday”Big Bazaar Marketing Department gave a new thought on this day in 2006 they started a new shopping festival, i.e. Sabse Saste Teen Din.
•
JVC camera video camera was available at Rs.9700 whose MRP. was Rs.16990
Amity Business School
3.Wednesday Bazaar – “Hafte ka sabse sasta din” • In January 2007, Big Bazaar introduced a Wednesday Bazaar concept called “Hafte Ka Sabse Sasta Din” with the aim to give homemakers the power to save the most on this day of the week
Amity Business School
Amity Business School
“Rich people love less prices, but the poor desperately require them”
Amity Business School
1.PSYCHOLOGICAL PRICING
Amity Business School
2. Value Pricing • It sets selling prices on the perceived value to the customer, rather than on the actual cost of the product, the market price, competitors prices, or the historical price.
Amity Business School
3.TIME PRICING • Time-based pricing is a special case of price discrimination in which producers charge different rates for a given good or service depending on the time, day, month, and so on.
Amity Business School
4.Bundling
Amity Business School
Amity Business School
Below the Line Promotion
• Coupon, discount, more of the product at normal price, gift with purchase, competition, and prizes, money back offer, exchange offer, special occasion. • Big Bazaar, in association with Star India Pvt Ltd, has launched a collection of designer ethnic wear under the brand "Star Parivaar
Above the Line Promotion
• Giving in news paper, TV. Internet (own website which give online shopping service), • partnership with Bigfilx, Big FM 92.7.
Amity Business School
Guerrilla Marketing Strategy marketing strategy
Amity Business School
vIsuaL MercHaNDIsING………
Amity Business School
VM is art and science of displaying merchandise within store, it is about implementing effective design, ideas to educate customer, create desire and finally increase store traffic and sales volume.
Amity Business School
POP‟s 1. BULK BREAKING.
2. SPATIAL CONVENIENCE.
Amity Business School
SHELF SPACE CONTROVERSY OF BIG Bazaar wItH keLLOG’s……
Amity Business School
case stuDy……..
Amity Business School
wHy recessION DIDN’t DeNt BIG BAZAAR??????
Amity Business School
1.STRATEGIES ADOPTED TO NULLIFY THE EFFECT OF RECESSION.
o Sabse Saste Teen Din (2006)
o Hafte Ka Sabse Sasta Din (2007) o The Great Exchange Offer (2008)
Amity Business School
2.EMOTIONAL ASSOCIATION OF BIG BAZAAR WITH MIDDLE CLASS PEOPLE
Kishore Biyani is reported to have said that the word „Bazaar‟ was mandatory for the name as they wanted to replicate the Indian Mandi or Market feel, and „big‟ came about because this was a much larger concept than just a regular market.
Amity Business School
IMPLEMENTATION OF MARKETING CONCEPTS ON BIG BAZAAR AND THEIR CORELATION with It’s retail formats…..
Amity Business School
1.LIFe cycLe….
Amity Business School
Amity Business School
2.BIG BAZAAR AT BCG MatrIx……….
Amity Business School
Amity Business School
Amity Business School
• Strengths: 1) Variety of products available under one roof. 2) Good brands available at affordable prices. 3) Cheap goods available to the consumers due to the absence of middlemen.
Amity Business School
• Weakness: 1) High attrition rate. 2) Employees are not well trained in handling esteemed customers. 3) They don‟t use costly methods of advertising.
Amity Business School
• Opportunities: 1) Huge potential rural market to be tapped 2) Opportunities available in the cosmetics industry
Amity Business School
• Threats: 1) Many major players are foraying in the retail sector like walmart, reliance which may hamper their margins 2) Customers may lose their trust on the company due to the supply of substandard products and may even switch to some other company
Amity Business School
RECOMMENDATIONS • Can start a concept of “HAPPY HOURS”. • Can initiate various Student Plans. • Can look to target Rural Market.
Amity Business School
THANK YOU……….
Related Documents c2h70
Big Bazaar 5d3b61
August 2021 0
Big Bazaar 5d3b61
December 2019 80
Introduction To Big Bazaar 92b17
December 2019 75
Big Bazaar Hr Policies 6z8
November 2021 0
Big Bazaar Project 17 1p4g2e
January 2022 0
Big Bazaar Project 336q65
November 2021 0More Documents from "souravkiller4u" 2s4k46