Mass Media And Society Questions 2pff

1. Many American book publishing firms are owned by large media corporations. TRUE. 2. Conglomeration refers to the process where MEDIA COMPANIES BECOME PART OF LARGER CORPORATIONS. 3. Which government regulation clearly benefits the media industry? BROADCAST LICENSE REQUIREMENTS. 4. What is not true of newspapapers? TEENAGERS ARE INCREASINGLY TURNING TO NEWSPAPERS FOR INFORMATION AND ENTERTAINMENT. 5. What is true of newspapers? NEW SPANISH LANGUAGE NEWSPAPER EDITIONS ARE BEING PUBLISHED IN CITIES WITH LARGE LATINO POPULATIONS.|LARGE CORPORATIONS HAVE BOUGHT UP MANY NEWSPAPERS BECAUSE NEWSPAPER CIRCULATION IS DDECLINING. 6. What is most true regarding the concept that the mass communicatino audience can be viewed as a product? THE CONCEPT FOCUSES ON SELLING ACCESS TO AUDIENCES TO RS. 7. Sedition is WRITING THAT AUTHORITIES CLAIM COULD INCITE REBELLION AGAINST THE GOVERNMENT. 8. What is true about the book publishing industry? PUBLISHERS ATTEMPT TO REDUCE UNCERTAINTY WITH "SURE-FIRE" BLOCKBUSTERS | PUBLISHERS SELL PRODUCTS IN A FICKLE AND UNCERTAIN MARKET | THE INDUSTRTY IS DECENTRALIZED AMONG A NUMBER OF VERY DIFFERENT SECTORS | THE INDUSTRY COMINBINES MODERN PRODUCTION METHODS WITH OLDFASHIONED PROCEDURES. 9. Many argue that increased media concentration by a small number of conglomerations causes some effects on media contents. What is NOT one of those effects? AUDIENCES MAY BECOME MORE ACTIVE IN INTERPRETING MEDIA CONTENTS. 10. The trial of John Peter Zenger established the legal principle that truth is a defense against a libel suit. TRUE. 11. What is one myth about the government regulation of the media? THE MEDIA INDUSTRY GENERALLY OPPOSES ALL FORMS OF GOVERNMENT INTERVENTION. 12. More than half of what is published in daily newspapers is advertising. TRUE. 13. A consideration book publishers weigh in trying to assure the success of a book may include THE NUMBER OF COPIES TO PRINT | A FRESH IDEA AND

APPEALING WRITING | THE PROMOTABILITY AND PAST SUCCESS OF THE WRITER | PROMOTION AND ADVERTISING. 14. The first major competition for newspapers in America came from RADIO. 15. What is a change that has affected book publishing in the past 20 years? THE USE OF THE INTERNET TO RECEIVE AND TRANSMIT MANUSCRIPTS. 16. The five commissioners on the FCC are APPOINTED BY THE PRESIDENT AND CONFIRMED BY THE SENATE. 17. The newspapers have imitated USA Today, running shorter stories and using more color and graphics. TRUE. 18. Subsidary rights mean using contents of a book to create related products, such as movies. TRUE. 19. Which landmark media regulation eased media ownership requirements so that big media business could flourish? THE TELECOMMUNICATIONS ACT (1996). 20. The internet can be described as a mass medium and, at the same time, as something fundamentally different than a mass medium because IT CARRIES DIFFERENT FORMS OF COMMUNICATION ON A SINGLE PLATFORM | INDIVIDUALS AND LARGE ORGANIZATIONS CAN BOTH CREATE AND TRANSMIT CONTENT | S CAN READ THE NY TIMES, COMMUNICATE WITH A NETWORK OF FRIENDS, OR TALK ON THE PHONE. 21. Mass communication IS COMMUNICATION FROM ONE PERSON, OR GROUP OF PEOPLE, THROUGH A TRANSMITTING DEVICE TO LARGE AUDIENCES OR MARKETS. 22. The US mass media ACTIVELY INFLUENCE AMERICAN SOCIETY AS WELL AS MIRROR IT. 23. In sociology, agency generally refers to INTENTIONAL AND UNDETERMINED HUMAN ACTION. 24. s are stations that use network programming, but are owned by companies other than networks. TRUE. 25. The introduction of broadcast media marked the first time that media producers did not have to PHYSICALLY DISTRIBUTE THEIR PRODUCTS. 26. Media scholars often study how pressure from rs influences journalists’ news reporting. In media sociology, advertising pressure can be regarded as STRUCTURE and journalists as AGENCY.

27. What is not a characteristic of mass media? THE FLOW OF COMMUNICATION IS FUNDAMENTALLY TWO-WAY. 28. In sociology, social structure generally refers to ANY RECURRING PATTERN OF SOCIAL BEHAVIOR. 29. How does the concept of a mass differ from the concept of a public? A MASS IS COMPRISED OF ISOLATED INDIVIDUALS, WHEREAS A PUBLIC CAN REASON COLLECTIVELY AND COME TO RATIONAL DECISIONS. 30. What is not the common ideology implicit in Hollywood action movies? IDEOLOGY OF RADICALISM 31. The elite's control of consensus and promotion of dominant ideologies in society; exercise of power through cultural leadership is HEGEMONY. 32. What is not associated with the rise of television use during the political elections? MORE DOOR-TO-DOOR CAMPAIGNING. 33. Indymedia efforts refer to INDEPENDENT MEDIA CENTERS THAT PROVIDE ALTERNATIVE NEWS AND COMMENTARY. 34. According to Tricia Rose, the "hidden politics" of rap includes THE CLAIM BY BLACK YOUTH TO THE RIGHT TO USE PUBLIC SPACE. 35. Objectivity as a "method" means A SET OF PRACTICES TO WHICH JOURNALISTS ADHERE. 36. What is not associated with the minimal effects model? THOSE WITH STRONG POLITICAL BELIEFS ARE THE MOST LIKELY TO BE AFFECTED. 37. What is consistent with an ideological analysis of media? MEDIA REPRESENTATIONS HELP TO DEFINE REALITY. 38. The media's influence on political life affects BOTH POLITICAL ELITES AND REGULAR CITIZENS. 39. Connotations are the ways in which IDEOLOGY IS THE REALM OF TAKENFOR-GRANTED THOUGHTS THAT ARE CONTRADICTED BY THE READER'S EXPERIENCE. 40. Objectivity emerged as a norm in American journalism during which time period? THE YEARS FOLLOWING WORLD WAR I. 41. Media "framing" refers to THE CONTEXT INTO WHICH MEDIA PLACE FACTS. 42. Women for less than a quarter of the people portrayed in the news. TRUE.

43. One of the primary ideologies is that racism is a personal problem. This is known as INFERENTIAL RACISM. 44. The four components of media forces, through which mass media influence public opinion, does not include THE WAYS IN WHICH MEDIA INDUSTRIED INFLUENCE IMPERSONAL THOUGHTS. 45. IDEOLOGY is a system of meaning that helps define and explain the world, and also makes value judgements about that world. 46. The idea that the American media and culture are so powerful that they subjugate other cultures is called CULTURAL IMPERIALISM. 47. What is not a reason to use "stars" in media production? STARS NOWADAYS ARE INEXPENSIVE TO HIRE. 48. Agenda-setting refers to the flow of information from NEWS ORGANIZATIONS TO THEIR AUDIENCES, AND FROM ONE NEWS ORGANIZATION TO ANOTHER. 49. Research shows that gatekeepers in different times, places, and organizations TEND TO MAKE SIMILAR TYPES OF DECISIONS REGARDING WHAT TO INCLUDE AS NEWS. 50. What was not a finding in Messner's study of gender in sports coverage? OVERALL, WOMEN ARE PRAISED MORE BY ANNOUNCERS. 51. Theories of media dependency and cultural imperialism share A CONCERN WITH THE UNDESIRABLE CONSEQUENCES OF GLOBAL MASS COMMUNICATION FOR LESS WEALTHY COUNTRIES. 52. What seems to be the subject of the fewest number of studies? CLASS AND MEDIA. 53. With reference to mass communication, gatekeepers are EDITORS| JOURNALISTS|PRODUCERS (ALL OF THE ABOVE). 54. The authors of the textbook feel that citizen journalism IS HERE TO STAY, ALTHOUGH THE BENEFITS OF THE PRACTICE ARE OFTEN EXAGGERATED. 55. The content of media can be assessed or reflected not by CONTENT DEPENDENT OF CONTEXT. 56. With reference to the madd media news, a frame is basically A STORY. 57. What is not a trend affecting the future of news media? THE INCREASE IN THE NUMBER OF CABLE NEWS NETWORKS. 58. With the growth of the internet, the press is more than ever a gatekeeper

over what people know. FALSE. 59. Applying the concept of objectivity raises issues with respect to which of the following qualities? SUFFICIENCY|COMPLETENESS|RELEVANCE| IMPARTIALITY -(ALL OF THE ABOVE). 60. Which is not included in social forces that influence media production? ALL ARE INCLUDED (OWNERS|RS|SOURCES|AUDIENCES). 61. Journalists who practice "agenda-setting" usually talk to each other to make sure that they're all writing the same story. FALSE. 62. The economic decline of newspapers began with the introduction of the World Wide Web in the mid 1990s. FALSE. 63. The internet is completely different from traditional media because of THE ABSENCE OF CENTRAL CONTROL FOR CONTENT. 64. The media theory termed "convergence" HOLDS THAT MEDIA INDUSTRIES ARE COMBINING ECONOMICALLY AND TECHOLOGICALLY, PREDICTED THAT PRINT, BROADCAST/MOTION PICTURE, AND COMPUTER MEDIA WOULD OVERLAP BY 2000. 65. As we become immersed in computer technologies, the fears of some medium theorists do not include A MORE PARTICIPATORY DEMOCRACY WILL BEGIN. 66. Meryowitz argues that the primary social impact of television is that it BREAKS THE CONNECTION BETWEEN PHYSICAL AND SOCIAL PLACE. 67. The most popular online news sites are generally THOSE OPERATED BY MAJOR PRINT AND BROADCAST NEWS COMPANIES. 68. What argument is not considered an example of technological determinism? RADIO BECAME ONE OF THE SUCCESSFUL COMMERCIAL MEDIA IN THE UNITED STATES, WHEREAS COMMUNIST CHINA AND RUSSIA CONTROLLED RADIO AND USED IT FOR PROPOGANDA MEDIUM. 69. What is not a characteristic of new media in the first decades of the 21st century? A HIGHLY REGULATED COMMUNICATION ENVIRONMENT. 70. What is not true about online advertising? MANY COMMERCIAL WEBSITES DO NOT FEATURE ADVERTISING. 71. "New media", including the internet, are bursting open the meaning of mass media not for what reason? THEY MAKE IT DIFFICULT TO REACH A TARGET AUDIENCE.

72. Which president used early broadcast media to deliver "fireside chats" via radio? FRANKLIN ROOSEVELT. 73. The Radio Act of 1912 did what? REQUIRED THAT TRANSMITTING STATIONS BE LICENSED BY THE FEDERAL GOVERNMENT. 74. In order to recoup the costs of expensive "blockbuster" movies, Hollywood studios increasingly depend on MAJOR REVENUES FROM FOREIGN MARKETS. 75. What is not an attribute of an active audience? CONSUMES TRADITIONAL MEDIA MORE THAN THE INTERNET. 76. The term "neoliberalism" refers to THE DEREGULATION, LIBERALIZATION, AND PRIVATIZATION OF DOMESTIC ECONOMIES. 77. According to Manuel Castells, what is true? GLOBALIZATION CRUCIALLY REQUIRES THE INTERCONNECTION OF MARKETS, PEOPLE, AND CULTURES BY HIGH-SPEED NETWORKS. 78. What is not a factor now prompting media companies in the United States to seek a global audience? WORLDWIDE ACCEPTANCE OF US PROGRAMMING BY ALL FOREIGN GOVERNMENTS. 79. The "No Comment" feature in Ms. magazine is a space where readers IDENTIFY IMAGES FROM THE MEDIA AND "EXPOSE" THEIR UNDERLYING SEXISM. 80. What is evidence that perhaps the cultural imperialism thesis is overstated? VIBRANT LOCAL MEDIA SOMETIMES SUCCEED BY PROVIDING ALTERNATIVES TO INTERNATIONAL MEDIA PRODUCTS. 81. What is not true about the power of an active audience in decoding media contents? IS AN INTERPRETIVE FREE AGENT WHO CAN CONSTRUCT WHATEVER MEANING IT WANTS. 82. What is not a discrediting technique sometimes used by media against social movements? OVERESTIMATING THE NUMBER OF DEMONSTRATORS AT A PROTEST. 83. Media globalization generally has been characterized by THE GROWTH OF CENTRALIZED MEDIA CONGLOMERATES. 84. Because they did not have the private investment needed to major commercial media, developing nations often turned to THEIR GOVERNMENT to meet informational needs. 85. What is not a tactic used by some countries to protect local culture?

PROVIDING TAX BENEFITS FOR GLOBAL MEDIA CONGLOMERATIONS. 86. During the 2000 presidential campaign, citizens who went online for information about the campaign were most likely to visit WEBSITES OF NATIONAL AND LOCAL NEWS ORGANIZATIONS. 87. The notion that cmmercial media are distributed in dual markets means that MANY COMMERCIAL MEDIA DRAW REVENUES FROM BOTH CONSUMERS AND RS. 88. During the early years of the radio, around the turn of the 20th century, this new medium was seen as 89. What is an example of a public good? INFORMATION. 90. What is not true about the globalization of media since the advent of the internet? THE ONE-WAY, CENTER-TO-PERIPHERY FLOW OF INFORMATION HAS BEEN ACCENTUATED. 91. The commercialization of broadcasting 92. What is not a justification for regulation of media based on a tendency toward economic market failure? MEDIA CORPORATIONS SHOULD NOT ENJOY THE SAME FREE SPEECH RIGHTS AS INDIVIDUALS DO. 93. Mass society theory sees mass media as VONTRIBUTING TO ISOLATION AND THE CENTRAL CONTROL OF AUDIENCES. 94. Theory GROUNDS RESEARCH, ENABLING THE CREATION OF KNOWLEDGE| PROVIDES A BASIS FOR REASON WHEN COMPARING STATEMENTS. 95. What is not true of the first few years of radio broadcasting? THE PERIOD WAS DOMINATED BY LARGE COMMERCIAL BROADCASTERS AND NETWORKS. 96. History illustrates that the development of a particular medium of communication CAN FOLLOW WIDELY DIFFERENT TRAJECTORIES, DEPENDING ON MULTIPLE, COMPLEX FACTORS. 97. Media history demonstrates that the way in which a new medium of communication will be used by a society is fundamentally technologically determined. FALSE. 98. The notion of regulation of mass communication in the public interest HAS BEEN ENSHRINED IN ALL MAJOR COMMUNICATION LEGISLATION. 99. What is not an important contributor to the development of an open and effective communication system? ALL OF THE ABOVE.