SouthComm Inc. Digital is a suite of digital marketing solutions tailored to your business needs. D
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DAN (digital ad network) Features:
Travel
• We’ll find your target audience anywhere on the web.
Education
94% of travel markets see a higher rate of return with online advertising compared to TV & radio advertising.
• Leverage demographic, behavioral, contextual and geographic targeting to put your message in front of the right audience. • Guaranteed clicks and impressions. • Measurable results including weekly reports, final reports and accessible consultation. • Constant optimization making your campaign more effective and efficient. • Our campaigns often over deliver.
Standard Packages: 1. 250,000 monthly impressions 500 monthly clicks $3,000/month
74% of high school students used the Internet to research colleges and universities. 72% of these students also reported looking at college websites as part of that research.
Entertainment With nearly 50% of consumers purchasing media and entertainment products online, the U.S. entertainment industry increased online ad spending 21.2% from 2011 to 2012. Automotive Most automotive markets are allocating 30% of their ad budgets to online formats. Healthcare
A Pew study found that consumers in 2011 depended on the internet for research on particular medical treatments (47%), sources for diet and nutrition(44%).
Restaurant The National Restaurant Association found that customers are more likely to visit or order from a restaurant after receiving customized marketing messages that reference past patronage (68%), allow them to make reservations (66%), or provide a discount (87%). G Consumer Package Goods companies saw a 21% in-store sales lift among shoppers who had been exposed to online ads. Retargeting allows companies to offer both offline and online purchases. DAN offers access to over 95% of online audiences in the US. Sample sites in our network:
2. 500,000 monthly impressions 650 monthly clicks $5,000/mo Custom campaigns available Volume and frequency discounts available
Retargeting: Capitalize on your website’s traffic by showing your ads to targeted and segmented viewers. Never miss a conversion again.
Scan this QR code to watch a video explaining retargeting.
Pricing
Retarget up to 10,000 visitors per month for $1,250/mo (minimum of 3 months) Ticketing • Allows them to raise awareness of shows by retargeting to their most engaged customers • Segment client’s audience around website actions (e.g. seating selection, schedule, ticket pricing) for higher conversions. Drive visitors to your Facebook page to increase “likes”. Politics Retargeting has become essential for increasing donor/ voter participation in a successful political campaign. Online ad spending has increased 333.5% from 2010 to 2012. 9/20/12
For more information, your sales executive.
SouthComm Inc. Digital is a suite of digital marketing solutions tailored to your business needs. D
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Digital Marketing Discovery Client Name:_______________________________________________________ Date:______________________________________________________________ Website:___________________________________________________________ E-commerce?:______________________________________________________ Monthly unique visitors:_ ____________________________________________ Describe your ideal customer:________________________________________ __________________________________________________________________ __________________________________________________________________ Goal of campaign:__________________________________________________ Geographical target:________________________________________________ Gender:
M
F
Both
Age range:_________________________________________________________ Children in home:
NA
Yes
No
Budget:_ __________________________________________________________
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SouthComm Inc. Digital is a suite of digital marketing solutions tailored to your business needs. 9/20/12
For more information, your sales executive.