Arun Ice Cream 4x65y
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“A STUDY ON CUSTOMER SATISFACTION TOWARDS ARUN ICE CREAM WITH SPECIAL REFERENCES TO HATSUN INDIA PRIVATE LIMITED” We would be thankful if you share some of your valuable opinion regarding the following questionnaire.
PERSONAL DETAILS 1. Name
2. Address
3. Age
4. Gender
: Between 20– 25
Between 26 -30
Between 31 -35
Above 35
: Male
Female
5. Qualification : Graduation
Post Graduation
10th
Others
12th
6. Monthly Income [ FAMILY ] Less than 6000
6001 - 12000
12001 - 18000
18001 and Above
7. What is your current occupation? Professional
Business
Other Pls specify
8. How many products do you know in arun brand? a)1
b)3
c)5
9. Which of the following arun ice cream varieties do you like to buy? Exotics (casata slice)
Bars
Cups
Family packs
Tubs
Crunchit (cone)
10. What ice cream flavor do you like? Vanilla
Butterscotch
Strawberry
Others
11. Who usually decide the choice of ice cream? Own decision
Friends
Retailer
Parents
12. You take ice cream because? I like to eat cold in summers
I love the taste of ice cream
It is my favorite deserts
13. How frequently do you purchase ice cream? Daily
Weekly
Festive season
Monthly Occasionally
14. What do you think about the price? Very Very high Low
High Very low
Moderate
15. From where do you buy an ice cream? Near by store
Ice cream parlor
Hotels
Ice cream cart/vehicles
16. How do you know about arun ice cream? Television
Hoarding
Magazines
News paper
Others
17. What factor do you consider while buying arun ice creams? Price
Brand
Availability
Taste Packaging
18.Is arun ice cream easily available? Yes
No
19. Which type of promotion is attractive? Buy 1 get 1 free
Seasonal Discount
Discount vouchers
hip privileges
20. Can you recall arun ice cream ment? Yes
No
21. Do you agree the arun product have good preservative? Agree
Strongly
Disagree
22. How do you scale arun ice cream? Excellent
Good
Average
Poor
23 Reason for buying arun family packages? Packaging
Softness
c Schemes
24. What is the level of satisfaction with variety of arun ice cream? Highly satisfied
Satisfied
Dissatisfied
Highly dissatisfied
25.Please write your comments and suggestions for improvement:
Availability
PERSONAL DETAILS 1. Name
2. Address
3. Age
4. Gender
: Between 20– 25
Between 26 -30
Between 31 -35
Above 35
: Male
Female
5. Qualification : Graduation
Post Graduation
10th
Others
12th
6. Monthly Income [ FAMILY ] Less than 6000
6001 - 12000
12001 - 18000
18001 and Above
7. What is your current occupation? Professional
Business
Other Pls specify
8. How many products do you know in arun brand? a)1
b)3
c)5
9. Which of the following arun ice cream varieties do you like to buy? Exotics (casata slice)
Bars
Cups
Family packs
Tubs
Crunchit (cone)
10. What ice cream flavor do you like? Vanilla
Butterscotch
Strawberry
Others
11. Who usually decide the choice of ice cream? Own decision
Friends
Retailer
Parents
12. You take ice cream because? I like to eat cold in summers
I love the taste of ice cream
It is my favorite deserts
13. How frequently do you purchase ice cream? Daily
Weekly
Festive season
Monthly Occasionally
14. What do you think about the price? Very Very high Low
High Very low
Moderate
15. From where do you buy an ice cream? Near by store
Ice cream parlor
Hotels
Ice cream cart/vehicles
16. How do you know about arun ice cream? Television
Hoarding
Magazines
News paper
Others
17. What factor do you consider while buying arun ice creams? Price
Brand
Availability
Taste Packaging
18.Is arun ice cream easily available? Yes
No
19. Which type of promotion is attractive? Buy 1 get 1 free
Seasonal Discount
Discount vouchers
hip privileges
20. Can you recall arun ice cream ment? Yes
No
21. Do you agree the arun product have good preservative? Agree
Strongly
Disagree
22. How do you scale arun ice cream? Excellent
Good
Average
Poor
23 Reason for buying arun family packages? Packaging
Softness
c Schemes
24. What is the level of satisfaction with variety of arun ice cream? Highly satisfied
Satisfied
Dissatisfied
Highly dissatisfied
25.Please write your comments and suggestions for improvement:
Availability
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