Ad-lider Embalagens, Sa 4a4gn

Ad-lider Embalagens, SA

Industry

: household garbage bags Location: Brazil Time: 2001 Company Name: Ad-lider Embalagens ,SA Product : Climp Fecha Facil (Easy Close)

Situations

Targeting Positioning Creating

value to the customer

To find right strategy to launch Climp fecha facil.

Product Price Place Promotion

Marketing mix

Current New

garbage bag brand- limp o-lixo

garbage bag brand – climp fecha facil

Product

Limp-o-lixo

product

Climp

Price

–low price, super economy

fecha facil- super low price .

By

making advertising Demonstration Sampling

Promotion

Large

supermarkets

Retailers Wholesalers

Place

and distributors

Population Class A & B

Class C

Class D &E

19% 51% 30%

Social Classification

Consumption Class A & B

Class C

Class D & E

20% 52% 28%