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Perumusan Masalah

. " Apakah karakteristik produk yang paling mempengaruhi terciptanya word-of-mouth marketing pada ponsel Blackberry di kalangan mahasiswa/wi S1 Jurusan Manajemen Fakultas Ekonomi Universitas Andalas?

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BAB II TINJAUAN KEPUSTAKAAN

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2.1.2c Teknik -ord-of-mouth Marketing

3 9 !7 -- 2 M " c ?uzz Marketing"- c >iral Marketing " - c lommunity marketing " „

c Ërassroots Marketing " „ 2 c › angelist Marketing " - 2 c mnfluencer Marketing " -





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2 c lon ersation lreation " - c ?rand ?logging"- B 5 c  eferral „rograms " -

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Tinjauan Penelitian terdahulu

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BAB III METODE PENELITIAN

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Tujuan Penelitian „

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Keterlibatan Peneliti „

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Tabel 3.1 Variabel Operasional Variabel

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DAFTAR PUSTAKA . . ; 6 A 7; K < - #$$) Modelling lonsumer uatisfaction and -ord-of-Mouth:  estaurant „atronage in Korea. The Journal of uer ices MarketingE (%/ >(>>(>% . =#$$)An mntroduction to -ord of Mouth Marketing > M(8 . 1 3 (%%@ -ord of Mouth: Understanding and Managing  eferral Marketing. The Journal Of utrategic MarketingE "M M#Mu ! #$$) Metode Penelitian Bisnis. Cetakan Pertama „ DE 3 .. ! K 9 ; #$$> Desain Proposal Penelitian: Studi Pemasaran„ 3 A 2 #$$%Metodologi Penelitian Ekonomi dan Bisnis7 „ D „ .„17A = - Analisis Pengaruh -ord of Mouth (Ëethok Tular) Berdasarkan Indikator Lawan Bicara Terhadap Tindakan Setelah

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Melakukan Pembicaraaan Tersebut di Bank Pasar Klaten ! 17 !-! "::($$$ 2 :#$$%:$(:$#: 2 : #1 #$(( (#"() 1 ":: 2 :#$$%:$>:#%:2 2 : #1 #$(( (("(> 1 ":: : :>$#)#$: #1 #$(( ($"4% 1 ":: 2 :2 : : #1 #$(( (("$@ 1 ":: : : ">$ 1

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