Walt Disney 6j1r6n

THE WONDERFUL WORLD OF HUMAN RESOURCES AT DISNEY

Indian Institute of Management, Bangalore

Assignment on Human Capital Management and Leadership Development

Student Id GMAE0202

GMAE0202

Student Name Anil Kumar Motreddy

Student E-mail Id [email protected]

Anil Kumar Motreddy

THE WONDERFUL WORLD OF HUMAN RESOURCES AT DISNEY 1. How is the HR different in Walt Disney compared to other firms?  HR at Disney has given more emphasis on how can a candidate be well educated about Disney’s culture and value system before he/she is on board. To find out a proper match a unique selection process at Disney was really different from other farms.  HR at Disney builds and encourages the leadership to be people oriented. Unique HR practices and process has delighted all cast and eventually delighting and exceeding expectation of their customers across globe.  HR at Disney strived to set a high standard of excellence by maintaining high-quality standards across all product categories.  Each cast member was trained to perform for the roles they would be playing while onstage. This shows HR at Walt Disney ensures right person for the right role.  Created a holistic partnership between employees and company leaders.  HR at Disney was committed to provide a rewarding, inclusive and ive work environment. Recognizing a job well done was a leadership practice and was achieved with sincerity.

GMAE0202

Anil Kumar Motreddy

THE WONDERFUL WORLD OF HUMAN RESOURCES AT DISNEY

2. What are some of the unique HR practices that it adopts to recruit, train and develop its employees?

 The casting center building was designed to give hints to the interviewee about the organization culture, belief and values. The building hallway walls, ceilings and floors featured Disney characters and film scenes to give a feel of everything Disney.  Give pre-hand experience to the applicant regarding Disney’s heritage, regulation and of employment.  Created a reward program for cast doing a great job and success was celebrated.  A specially designed place to train and develop new cast before they are deployed in actual job called Disney University.  Management ed customized training program, education reimbursement, Professional/career development for employees.

GMAE0202

Anil Kumar Motreddy

THE WONDERFUL WORLD OF HUMAN RESOURCES AT DISNEY 3. How is the leadership Vision, Mission and Strategy communicated to all its employees?  Mission Statement: The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."  Vision statement: Creating happiness for the people who visit the park by exceeding their expectation. The mission and vision statements for Disney work together. The vision provides the company with a plan for the future while the mission statement outlines the company’s current business and purpose.  Strategy: The Disney brothers’ strategy was to exceed customer expectations through strict attention to detail and policies and procedures designed to deliver quality. They believed that the cast must be enamored with being part of Disney and embrace the farm’s purpose to bring entertainment to young and old- to make people happy. There were different ways Disney communicated the leaders’ Mission, Vision and strategy, following are more significant ways Disney was successful.

GMAE0202

Anil Kumar Motreddy

THE WONDERFUL WORLD OF HUMAN RESOURCES AT DISNEY

4. What other unique features strikes you when you compare Walt Disney with any other company?  Disney people philosophy - Good human relationships is the corner stone.  WDC considered its cast as its first customers. They believed this impacted in a big way to their success.  Disney created its own language.  The idea that a role should play to cast member’s strength and they had a place of every kind.  Designed a separate casting center that gives a hint that Disney was about magic and make believe.  Created a University were new cast can rehearse for performance and practice

5. How did Walt Disney survive after the new Chairman and CEO and the president & COO were appointed? What unique skills did they bring to the table?

GMAE0202

Anil Kumar Motreddy

THE WONDERFUL WORLD OF HUMAN RESOURCES AT DISNEY  Disney expanded under Michael Eisner and Frank Wells into a Media empire by 2012. Disney’s world wide parks and resorts were part of an integrated network, ed by studio entertainment companies, media networks, Disney consumable products and Disney Interactive.  They succeeded in maintaining a powerful connection between inspired leaders, motivated employees and satisfied customers who together drove financial results and brand loyalty.  Leadership philosophy evolved into a more holistic partnership in between employees and company leaders that, in turn, benefited customers, whether through sports or cinema.  Disney started ing customized training program, education reimbursement or professional/career development for cast .

GMAE0202

Anil Kumar Motreddy

THE WONDERFUL WORLD OF HUMAN RESOURCES AT DISNEY

GMAE0202

Anil Kumar Motreddy