Tesco Plc 2q6b29

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Marketing and Strategic Analysis of Tesco PLC

á Introduction O ccc c c

c c c c

c c c c c c c cO c c c cO c c c c c c c c cc c c

c c c c c c c c c c c cO c c c c c cOc c!O!c cc "c# c# c$cO c c c c c cc c c c c cc c c c c cc c "c% c c& "c cc$ c'(cc c c c c cc c c c c c cc c c

c c c cc cc c

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4 Background of Tesco PLC c O c c c c)*ccc c c c cc c c c c c + c$ c c c cc c c c cc cc c c c ccc cc c c) c,-..*c$ c c/ c ),-.-*ccc c c c c c c cc c ccc c c c cc cc c c c c c cO c c cc c c

c cc c c c c c c c c$ c0 c$ cc ! cc12c cc c c cc cc c c,3c4c c cccc c cc c12cc ccc c c c' cO c c)O c,-..cO c # c c,-..c# c,-.-*c

5 c cc c c c c cc c c ccc c c cc.6,6cO c c c c cc c c c!( c c c cOcc cc c c c cc cc c c c

c cc cc c c c c/7/c cc c c)O c! c,-..*c$ c c# c),-.-* c c c "c c c cO cc c cc893cc cc c%

c3--c cc

3 Market Position O ccc c c cc c cO cc c c c c cc c c c12 c1$ c c c cc c c c c c cc c c c c c c cc c c cc cc c c c cc c c c c c c c cc

3 á Market Objectives and Strategies O c c c c cc c c

c c c c

c c c cc cc c cc c c + cO cc c c c c c ccc cc c cO ccc c c ccccc c

: cO cc cc c c c c c c c c c c c c c c cc c c c c cc c c c c c cc c c c cc c c c c c)O c c,-..*

O c c c c c: c cc c c c c

c c cc ccc c ( cc c c);c c c,--6*c O "c cc c cc5 c c c ccc c c c c c "c ccc ( c cO c "c cc c$c cc c c c cc c cc c c c c cc

O c c c c c c c c< cc c<c c c c c c c c c (cc c c);c c c ,--6*cO c c c cc c c c c c c c cc c cc cc c c c c c < c c c cc c c c c cc c c)5 cc c,--=*c O cc c c c c cc < cc < c cc c c cc>?/c c cc ccc c cc cc

3 4 Financial Position

&c c c cc c c)# c,-..* cc c < c c c c c c c c c% c"c cc> c

cc c)0@O c,-..*c $ c c c c c< cc c c c c cc1 c 2 c c c c c cO cc cAc3- ---c cc c c c c c c c c=6-cc c c,Bc5c,-..c)0@O c,-..*cO c c c c c c c cc c c ccc cc# c,-.. c c c c c c c cC3c c c cc cc cc c c)O c c,-..*c O c c c c%c12c c c c c c c c c c cO c c c c c c c cDc c c c c c ( c c cc c c c c cO c c c c ccc c c$c c).,=4*cO c "c c cc c cc$c c cc c c c=-4cO c c c c c c c cB-c c c c c cc12c c cC4c c c c c cD4cO c c c c c ccc cc1c c c cc c c c c < c c); c,-..*cc Industry Analysis á PESTEL Framework á á Political Factors c

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c c c cc c c c cc c c c c c c c c c c c c c cO c c c c c c c

c c c c c c c c c c)& c.66D*cO c

c c c c cc c c c c c:

c c c c ( c c cc c:

c c c cc O c c c c c cc c < c c c c c c c c c c c c c c cc c c c c c c c c c cc á 4 Economic Factors O c c c c c c c c cc c c cO c c c c c c c c c c c c c c c cc c cc c c c c' c c c c c cc c c c c c c c c

cc c c c c c cc O c c c c c c cc c c cc c

c c c c c c cc"c c c c cO c c c

cO ccc cc c c c c ccc c c c c c12c cc ccc cc c cc c c c12 cO cc c c c c c c cc á 3 Social Factors c

$ c c c cc).66D*cc/c c> c),--=* c c c cc c

& c c c c c c c c c ccO c c c ccc c c c c c c cE c c Fc ccc c c c c cc c cO cc c c

c ccc c c c

c cO c c c c cc c c cc

c c c c c ccc c c c c

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c cO c c c c c c cc1 c2 c c c c c c cc c c c c < cc c c c c c c c c c c c c c c cc cc c c c cc c

c c c c c c c c c c c cc c c c c c c < ccc á Technological Factors c

O ccc c cc c c "c ccc

c cO c c c c c c c c

cc c cc cO c c c c c cc c c c$ c c c/c' c> c),--=*c c c c c cc c c c c c c c cc c c c c cc c c c c c cc c cO c c c c cO c c c < c c cc c c c c cc cc> c# < c c c)O c,-..*cc $ c c# c),--D*c c c c c c c c c c <c c cc c cc c c c c c c c c c cc c c á Environmental Factors O ccc c c c c c c c c c c c cc c c c c c c c c) cc; c,--=* O c

c c c c c c c cO c c c c c c c c c cc c)5 c?c c,--=*c

c,--=c c c c1 c2 c c cc c c cc c c c c c cc c c c c c c c c c c c c c c ccc c c c ( c c c c c c c c' cc c cc c c c c c c c c ccc c c c c c cO "c c cc cc ccc c c c ccc cc c c c cc c c c)% c?c c,--D*c

á Legal Factors cO ccc

c c c c c c c cc c cc c cO c c c c c c c c c c c c c c c cO c' c> c),--D*c ( c c#

c> c "c c c c$ c c c c c#>c c c c cc c c c c c c c c cc c c c cc c cc c c c c c c cc c c c c c c c c)' c,--D*c 4 Porter¶s Five Forces Analysis 4 á New Entrantsc c

O c c c c cc c c c c12cc cO ccc

c c c (c c c cO c$/$ cc c c c c c C-4c c c c c c c cc c c c c c.-c

c c cO c cc c c c c c c c c ccc c c cO c c cc c12c c c cc c c c c c c cc c cc c cO c c c c c c c c c c c c c c(c c c c c c c c c c c c cc c c c)> c,--3*c

4 4 Suppliers Power O c c c c c c cc c cc c c cc cO c c c c c c c cc < c'c c c c c cc c cc c c cc cc c c c c c c c cc c cO c c c c cc c c

c c c c c ccc cc c c c c ccc cO c c c c cc ccc c c c c c c )> c,--3*ccc

4 3 Power of Buyers O c c c c cc c cc c c c c c/ c c c c c cc c c c c c c cc cc c c cc c c<cc cO c cc c c c c c c c# c c c cc ccc c c c c c c c O c c c c c c c cc c c c c cO c c c c cc c c c c ccc c cc c c )O c,-..*c

4 Threat of Substitutesc

O c c c c cc c cO c c c cc cO c c c c c c c c c c c c c cO c c c c c c c c cc "c c cc c c cO c c c c c c cc c c c c c c c cc c c c c c cO c c c c c cc c cc c c c cO c c cc c c c c c < c c c c c c c cc c c c c cc cc c c)> c,--3*cc

4 Competitors O cc c c (c cc c cc cO c c c c c c c cc c c c c c cc c c c O "cc c c c c c c$/$c% c c cc5c c c c);

c,-..*cO c cc c c c c cc cc c c c c cc c c cc c cc cc c

c c cc c c c c c c c c c c

SWOT Matrixc O cOccc c cc cc c c c c ( c cc cO ccOcc cO ccc$ (c$c Strengths c c c c

& c c > c c c O c c Opportunities

c c c c 0

c c c # c c ( cc c

Weaknesses c c c ; c c c c c 12 c c c < c c c c Threats c c c c

% c ( c c c

Strategic Analysis á Porter¶s Generic Strategies O c "c c c c c c c c c c cc c c c c c c c c c c c )% c,--C*cc c cO c c cc c c c c cc c c c O c c c c cO c c c c c c c c c c c c c c cc c c c c cO c c c c cO c c c< cc c cc c c c c O c c c c c c c c c c c c cc c

< c c c c cc c c c c c c ccc c c c c cc 4 Ansoff matrix O c c c c c cc c cc c c c c cc cc cO c c c c c cc c c c c c c c cc c c)$ c ,--C*cO cc c c( c c c cc cc c c c c c c c c c c c c c c c c c cc c c c cc c c c c c c c c c cc c c

c c cc c cc

c

Existing marketc

Existing productc

Market penetrationc c cc c cc c12c c

New market c Market developmentc c !( c c c c c c c c c

New productc

Product developmentc c !( c c c ' cc c c c

ãiversificationc c cc c c c c c c cc

c cO c

3 Bowman¶s Clock & "c ccc c c c

c cc c c c c c c c c c c cc cc c cc cO c

c c c cc c c c c c c cc& cc/c # c)& cc# c.66B*cO c c c c cO c cc c c cc c cc c c O cc c c cc c c c$/$c cc c c cc c c c c c c c c c c cc c c O c c c c c c cc c c c c c c c cO c c c c c c c c cc c c c c cc c c)/ : c,--3*c c c c c c

c

„ Conclusion O cc c cc c c c c cO cc c c c cc cc c c c cc c cc cO c c c c c c c cc c c cc cc "c c cO cc < c c c c cc c c cc c ccc c cO c cc c c

c c c cc c c ccc c c cc c cc c c cccc c cc cc c c c c c c

c c cO c c cc c c c c c c c c c c c c c c c c' c c c cO cc c c cc c cc c c cc c c

c

„ á Future outlook O c c

c c cO c c c c c c c c c c c cO c cc c c c c c cc c ( cc c cO c: c c c cc c c c

c c c cc c cc c c c c c c c c c c ( ccc < c c cc cc cO c c c c c cc c c c c c c c cc c c c c c c c ccc c c c cc

c

1 c c c cccc c c c cc

c c c c cc c c c ccc c c c c c c cc c cc c c cc c < c cO c c c cc c c c c c c cc

cc c c c c c c ( c c c c

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Òeferences $ c;cc).69-* c c c c› c c.@c.=.G.D9c @c.-.--,H:D,3--.-,-Dc & c$c).66D*c+ c cc c c c @cc c c c c I c c7 c.Cc cB cD=+3Bc & ccc# c/c).66B* c › c@c c c c& c/cc% cc).66D*cO c/ c c12c% c> cc c c c c7 c,,c cC c..+,-c / c),-.-*c !/ c c c5c,B c,-..c c @HH H H/ + $H 4,-$ H/ H + H 4,- H%

4,- 4,- 4,-> H%

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c cc @c1 c2 c5c / : c/c),--3*c" #$% c c c c c 5c,B c,-..c c @HH HH HJ-#0HJDJDDHJ.=,D9C,DHc c / c%c% cc/ cc c).69D*c Kc).69-*c% c cc/ c c c% c' cc c c"& !7 c,B c0 c=c) c.69D* ccDCB+D99c ! c),-.-* c '( c! c c,-.-c # c),-.-* c& & cGcO c c#$'!c c # cc),--D*cc cc c› & c7 c6c c, c.9=+.6Cc # cc5cc),-.-*cO c ccc c c c" c)12* c c c5c ,B c,-..c c @HH H H,-.-H H-,H + + + +

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% c$cc cOc),--D*c1 c c/ c c c c c" › ) c7 cC-c cC c0 H/ c.-+.Dc % c> cc),--C*c !6 c c + c c @c1$cc ; c$c),-..*c" *+$, !c%c12 c c c5c,B c ,-..c c @HH H H,-..HH.6H + + + c ; c'c$ c c>c/ cc; c>c! c),--6*c› - ! c9 c c1$@c + c c cc ;

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O c),-..*c& #!O c c c c c5c,B c,-..c c @HH H H JH H Hc ),-..*c( ( 1233! c c5c,B c,-..c c @HH H H+ Hc O c! c),-..*c4 ! c c5c,B c,-..c c @HH H H c O cc),-..*c( ( 1233!O cc c c c5c,B c,-..c c @HH H H+ Hc ),-..*c5 › !O cc c c c5c,B c,-..c c @HH H + H + Hc

Appendix A: ãetailed SWOT Analysis of Tescoc

Strengths c

O cc c cc839cc c "c c ccc c# c %

c3--c

c

cc cc c "c c c c c cc c c c c c c c cc c c c c ccc c c cc c c)O c,-..*c

c

cc c c=.4c c cc c12c ccc c c,-.-c) c c,-.-*c

c

O c c c cc c c c cc c c c c cc c c cc12c c c

c

# c c c,-.- cc c c cC3c c c cc c c

c

c

O c c c c c c c cc c c cc c )# c,-.-*c

c

O c c c c cc c c c c ccc c c cc c c c c c c c c

Weaknesses c

O c c c c c c c c c c c cc c c

cO c c c c c c c c c c cc c cc

c

O c c cc c c c cc c c c c c cc c c c c <c)' c,--6*

c

' c c c c c c cc cc c c c12cc c

cB-4c cc c c c cO c c c c c c c cc c c c c ccccc c c c c c cc12c)O c,-..*

Opportunities c

O c c cc c c c c c cc c c cC--c c c c c c c3-4c c cc c c)' c ,--6*

c

% c c c c c c c

c c c c c c ( c c

c

O c c c cO c c

c c c c c c c c c)% c,-.-*cO c cc c c c c c c c c

c

c c c c cc cc cO c cc c cc c

c

c c c cc c

c c c c( cc

Threats c

O cccc cc c

cc c cc c c cc c c c c c c (c c c c

cc c

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O c

c c c c c c c c c c12cc c c c cO c cc c c,c c cc c c ccc c c ccc c c c) c,--6*cO c c c c c c c c c c c c

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/ c c c c c c c c c c c c c c c c c c cO c c c c c c c c cc

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