Syllabus Of Bbi (3rd Year) 2v3v6p

(A Division of FGS Classes) Sub.: Marketing in Banking & Insurance Semester: 5

TYBBI Academic Yr: 2015-2016

th

OBJECTIVE:  To develop concepts in marketing.  To explain the scope of marketing mgmt – analyzing opportunities, selecting target segments, developing the mrkt mix, managing the mrktg effort.  To provide understanding of the communication mix, advertising campaigns, media planning, budgeting, mrktg mix decisions, scope and limitations of mrkt research.  To develop strong concepts in mrktg strategies for emerging technology & mature markets.  To provide understanding about the internet as a strategic medium for mrktg & sales efforts for a co. Sr. No.

Module

1

Introduction to Goods Marketing and Service Marketing  Definition of Marketing  Definition and Classification of Services  Services Marketing Mix  7 P’s of Marketing Mix  7 P’s of Services Marketing Mix  Importance of Marketing Mix Elements  Marketing of Banking & Insurance Products  Services Marketing Mix Strategies for Banking & Insurance Channels of Marketing and Marketing Research  Channels of Marketing  Marketing Research – Meaning and Importance  Process of Marketing Research  Types of Marketing Research (Product, Sales, Consumer and Promotion Research)  Marketing Logistics (Logical Objectives for B & I Products) Consumer in Service Marketing  Consumer Buyer Behaviour – Meaning and Stimulus Response Model  Decision Making Unit  Importance of Personnel in Services Managing Service Quality  Service Quality Model (CAPS Model)  Managing Service Gaps  Major Trends in Product Service Advertising and Branding of Service ( Managing IMC)  Role of ment in Service Marketing  Determining Communication Objectives  Factors in Setting Mrktg Communication Mix  (Web, Rural, Social) Marketing

2

3

4

Lect . 15

15

15

15

 Post Sales Services Strategies Recent Trends and Challenges in Marketing  Ethics in Marketing  Major Trends in Consumer Services  Marketing in 21st Century  Marketing through Social Networking Channels

(A Division of FGS Classes) Sub.: Financial Services Management Semester: 5th UNIT 01: -

TYBBI Academic Yr: 2015-2016 (15)



FINANCIAL SERVICES: - Meaning – Classification – Scope – Fund Based Activities – Non Fund Based Activities – Modern Activities – Sources of Revenue – Causes of Financial Innovation – New Financial Products and Services – Innovative Financial Instruments – Challenges Facing the Financial Sector Saving Mobilization.  MERCHANT BANKING: - Definition – Origin – Merchant Banking in India – Merchant & Commercial Banks – Services of Merchant Banks – Qualities required of Merchant Bankers in Market Making Process – Progress of Merchant Banking in India – Problems – Scope of Merchant Banking in India.  LEASING AND HIRE PURCHASE: - Definition – Steps in Leasing Transactions – Types of Lease – Financial Lease v/s Operating Lease – Leverage Lease – Sales & Lease Bank – Cross Border Lease – Advantages & Disadvantages of Lease - Structure of Lease Industry – Hire Purchase & Credit Sale – Hire Purchase & Installment Sale – Hire Purchase & Leasing – Origin & Development – Banks and Hire Purchase Business. UNIT 02: (15) 



MUTUAL FUND: - Introduction to mutual fund – Structure of mutual fund in India – Classification of mutual fund – AMFI Objectives – Advantages of mutual fund – Disadvantages of mutual fund – NAV calculation & pricing of mutual fund – Mutual funds abroad – Mutual funds in India – Reasons for slow growth – Future of MFs Industry. FACTORING AND FORFEITING: - Factoring – Meaning – Modus Operandi – T&C – Functions – Types of factoring – Factoring v/s Discounting – Cost of Factoring – Benefits – Factoring in India – International Factoring – Definition – Types of Export Factor – Factoring in other countries – Edit factoring – Factoring – Definition – Factoring v/s Forfeiting – Working of Forfeiting – Cost of forfeiting – Benefits of Forfeiting – Drawbacks – Forfeiting in India.

UNIT 03: 

(15)

SECURITISATION OF DEBT: - What is securitization? – Definition – Securitization v/s Factoring – Modus Operandi – Role of Merchant bankers – Role of other parties – Structure for securitization – Securities able assets – Benefits of securitization – Conditions for successful securitization – Securitization abroad – Securitization in India – Reasons for unpopularity of securitization – Future prospects of securitization.  DERIVATIVES: - Meaning – Types of financial derivatives – Options – Futures – Forwards – Swaps – Futures & options trading system – Clearing entities and their role. UNIT 04: (15)

  

CREDIT RATING: - Definition & meaning – Functions of credit rating – Origin – Credit rating in India – Benefit of credit rating – Credit rating agencies in India – CRISIL – ICRA – CARE – Limitations of Rating – Future of credit rating in India. TREASURY MANAGEMENT: - Introduction – Scope – Objectives – Functions – Treasury mgmt in bank and corporate – Cost centre v/s profit centre treasury – Centralized v/s Decentralized treasury. DEPOSITORIES AND PLEDGE HYPOTHECATION: - Overview of depository – Key features of Depository system in India – Depository – Bank analogy – Legal framework – Eligibility criteria for a depository – agreement between depository & issuers – Rights & Obligation of Depositories – Records to maintained by depository – Services of Depository & functions of depository – Organization & functions of NSDL – Pledge & Hypothecation – Procedure for pledge/hypothecation/procedure of confirmation of creation of pledge/ hypothecation by pledgee – Closure of a Pledge/hypothecation by pledgor – Invocation of pledge by pledgee.

(A Division of FGS Classes) Sub.: International Banking & Finance Semester: 5th

TYBBI Academic Yr: 2015-2016

Objective: The paper will discuss concepts & broad activities of IBF besides studying developments in India in this context. Unit I (1) (2) II (3)

(4)

(5) III (6) (7) (8) IV (9)

Module Fundamentals of IB: - Intro, Reasons, Features, History, Role of CB in International Banking & Business, NR A/c. Fundamentals of IF: - Intro, Balance of Payments, CAC, World Monetary systems, exchange rate post Bretton woods International Capital Mrkt: - Financial mrkt flows beyond national boundaries, Instruments (STF & LTF) in Int. Mrkt, FDI, FPI, ADR, GDR, FCCB, FCEB, Bond & Equity Mrkt, Obstacles to Int. Invt. Structure & Functionality of Int. Banks: - Structure of Global Banking system, Forex Mrkt, Participants, Structure, FEDAI, L/C, Int. Banking – Functions, ECGC & EXIM ALM of Banks: - Asset Liability Management (ALM), Capital Adequacy Ratio, NPA. Int. Lending Operations: - Intro, Loan Syndication, Types, LIBOR Regulatory and Supervisory Implications in Int. Lending Offshore Banking: - Intro, Offshore Banking in India, Problems, Factors, Need for Regulation, Int. Payment system. Eurocurrency Mrkt: - EU, Euro money, Euro Loan, E, Euro MTF, Euro LTF – Eurobonds & Foreign bonds. Forex Rate System: - Exchange rate, purpose, determinants, Exchange rate quotes (Direct, Indirect, Spot, Forward Rate, Swap Futures &

Lect. 06 08 07 06 03 05 06 05 01

(10) (11) (12) (13)

(14)

Options). Forex Quotation: - Direct, Indirect, Cross Rate, Arbitrage. Forex Forward Rate: - Forward quotation, Annualized Forward Margin, Merchant Transactions. Forex Risks: - Intro, Types, Measures, Country Risk Analysis. International Fin. Structural Design: - GFA, Origin IFA, IMF Initiatives, Need for IFA in Eco. Crisis, Issues, Reforms, FSF, FSB, G20, Int. Core principles, standards, codes. Int. Rating Agencies: - ICRA, Importance, IFS, Role of ICRA, Sovereign Credit Rating, Parameters, Asian Crisis 1997, Eurozone Debt Crisis 2011 – 2012, Criticism.

03 03 01 03 02

(A Division of FGS Classes) Sub.: Financial Reporting & Analysis Semester: 5th

TYBBI Academic Yr: 2015-2016

UNIT – 1: -

(15)

(a) Preparation and presentation of Banking Company Final s in accordance with Banking Regulations Act (Calculation of Rebate on Bill Discounted). (b) Study of ing Policies from Annual Reports of Banks.

UNIT – 2: -

(15)

(a) Preparation and presentation of Corporate Final s for Insurance Companies Final s in accordance with Insurance Legislation. (b) Study of ing Policies from Annual Reports of Listed Insurance Companies.

UNIT – 3: -

(15)

(a) Preparation and presentation of Corporate Final s and Reports for Trading, Mfg and others companies in Accordance with Revised Schedule VI of Company Final A/c (b) Analysis and Interpretation of the Contents of Annual Reports of Companies covering the following:

 Chairman’s statement  Director’s Report annexure  Corporate governance disclosures  Compliance certificate in corporate governance auditor’s report  Annexure to auditor’s reports including CARO Balance Sheet

UNIT – 4: -

(15)

Financial Analysis and Interpretation of Final using Tools of Financial Management and Investment Analysis like Ratio Analysis, Cash Flows Analysis.

(A Division of FGS Classes) Sub.: Security Analysis and Portfolio Management Semester: 5th

TYBBI Academic Yr: 2015-2016

New Revised Syllabus Unit One Sr. 1.

Title An Overview: - Meaning of Investment - Investment v/s Speculation Objectives of Investment - Meaning of Portfolio - Meaning of Portfolio Management - Portfolio Management Process - Approaches to Investment

2

Decision Making. Investment Alternatives: - Non-marketable Financial Assets - Money market instruments - Bonds or Fixed Income Securities - Equity Shares - Mutual Fund

3

Schemes - Life Insurance - Real Estate – Precious Objects. Introduction to Securities Market: - Primary equity market – Secondary market & its operations – Introduction to Role of NSE & BSE - Process of Buying & Selling Shares at Stock Exchange – Stock market quotations – Government securities market – Corporate debt market – Money market.

15 Lect.

Unit Two Sr. 4.

15

Title The Time Value of Money: - Meaning of Time Value – Future Value of a single

Lect.

amount – Present value of a single amount – Future value of an annuity – Present 5.

value of an annuity – NPV for even & uneven cash flows. Analysis and Valuation of Debt: - Types & Features of Debt Instruments – Bond Pricing – Discount Model – Concept of Bond Yields – Concept of Risk in Debt – Basic Introduction to Interest Rate movement and its link to Bond price

6.

– Understanding the determinants of interest rates – Rating of debt securities. Equity Valuation: - Balance sheet valuation – Dividend discount model – Earnings

7.

multiplier / P-E Approach. Risk and Return: - Meaning of risk – Basic introduction to types of risks – Measures of risk – Basic practical problems on std deviation & holding period returns.

(A Division of FGS Classes) Sub.: Security Analysis and Portfolio Management Semester: 5th

TYBBI Academic Yr: 2015-2016

New Revised Syllabus (Continued)

Unit Three Sr. 8.

Title Financial Statement Analysis: - Financial statement – Financial ratios – Du Pont

9.

analysis - Comparative analysis – Problems in Financial statement analysis. Introduction to Fundamental Analysis: - Macroeconomic analysis – Industry analysis – Company analysis – Estimation of intrinsic value – Judging under/over

valuation. 10. Introduction to Technical Analysis: - What is technical analysis? – Basic intro to charting techniques.

15 Lect.

Unit Four

15

Sr. Title 11. Portfolio Theory: - Portfolio return – Portfolio risk – Portfolio diversification –

Lect.

Optimal portfolio. 12. Capital Asset Pricing Model: - Basic assumptions – Capital market line – Security market line – Inputs required for applying CAPM. 13. Efficient Market Hypothesis: - Random walk and search for theory – What is an efficient market? – Empirical evidence on weak form – Empirical evidence on semi-strong – Efficient market hypothesis.

(A Division of FGS Classes) Sub.: Auditing

TYBBI

Semester: 5th

Academic Yr: 2015-2016

SYLLABUS Un it I Introduction:

II

Lect . 15

Meaning, Objects, Basic principles and techniques. Classification of audit, Audit planning, Internal control, Internal check & Internal audit, Audit procedure – Vouching & Verification of Assets & Liabilities. Special Areas of Audit: Special Features of Cost Audit, Tax Audit, and Management Audit. Recent trends in Auditing: Basic Consideration of Audit in EDP Environment. Audit of Limited Companies:  Qualification,

Disqualification,

Appointment,

Removal,

15

Remuneration of Auditors.  Audit Ceiling – Status, Power, Duties & Liabilities of Auditors.  Branch Audit – t Audit – Special Audit.  Maintenance of Books of – Related party disclosures – Segment Reporting.  Divisible profit, dividend & depreciation (companies act, standards on ing, legal decisions and auditor’s responsibility).  Representations by management – Contents of Annual Report (A Brief Idea).

III

 Definition – Distinction between Report & Certificate – Types of Reports / Opinion. Audit of Bank and Insurance Companies:  Banks: Legislation relevant to audit of banks, approach to bank audit, internal control evaluation, non-performance assets (concept, provisions), Long Form Audit Report.  Insurance Companies: Legislation relevant to audit of insurance companies (Life & General Insurance), Review of Internal Control, Audit Report (Matters as per IRDA).  Role of Regulatory Authorities like department of company affairs, SEBI, RBI, IRDA and Comptroller Auditor General of India.

IV

Other Thrust Areas:  Systems Audit – Social Audit – Environmental Audit.  Energy Audit – Forensic Audit – Peer Review. (Concepts, Objectives and Regulatory Requirements)  Ethics in Auditing – Auditor’s Independence.  Auditing in CIS Environment.  Standards of Auditing (Concepts, Purpose and Present Position as to Number & Title as issued by ICAI).  Professional Liability of Auditors: Code of Ethics with Special Reference to the Relevant Provisions of the Chartered ants Act, 1949 and the regulations there under with

15

Case studies.  Role of Auditor vis-a-vis Audit committees and Corporate Governance principles.