Swot Analysis 25x2h

VISUALLY IMPAIRED SCIENTIFIC MASSAGE AND REFLEXOLOGY MULTIPURPOSE COOPERATIVE (VISMAR MPC) SWOT ANALYSIS STRENGTHS  Strategic Location  VISMAR MPC is located within the Central

Business District.  Have Sufficient Financial Resources  Pioneer Advantage 

VISMAR MPC is the first cooperative who introduced massage services in Baguio – Benguet. Massage services of the organization is the highest income generating SBU of the organization aside from offering CREDIT OR LOAN SERVICES.

 Very focused management/staff  Well-rounded and managed business  Strong Brand Name

WEAKNESSES  Limited Service Coverage

 VISMAR MPC can only service Baguio – La Trinidad area.  Continuous Education and Trainings  Lack of enhancement seminar or workshops in the advancement of the association.  Leasing  The cooperative don’t own a property for their office and clinic.  Lack of Marketing Knowledge  Absence of strong sales and marketing

expertise  Overdependence on few key staff 6

 The cooperative created a distinctive place in the minds of its customers with regard to its Massage Services.  Affordable Price

 The Cooperative has the lowest price offering compared to the major players in Baguio and Benguet offering the same massage services.  Good reputation among customers  The organization is patronized by customers.  Prompt Services – Processing of loans  Low Interest rate & Affordable hip Fee  The cooperative has a low interest rate

offered in their credit services/loan services.  hip fee is negligible.  Skilled Masseurs, Masseuse, and competent employees  Clean and organized vicinity 7

OPPORTUNITIES

THREATS

 Expansion



hip in other coops that leads to

 Engaging to other business related activities

financial constraints.  Imposition of Tax Requirement on transactions

 Savings and loan mobilization

of VISMAR MPC sooner or later.

 Opportunity for to pool their

Emerging new technologies may move market

resources together and use them to maximize



advantage.

in new directions

 to share in the net profit of the cooperative in the form of dividend and patronage refund.  Continuous/periodic training and education of officers and .  Market segment is poised for rapid growth  Scope to diversify into related market segments

 Increase of substitutes (SPA, Electronic massage, etc.)  Competition  Saturated by many massage clinics

 Market segment's growth could attract major competition  Shift of customers to other massage services

 Economic slowdown could reduce demand  Market may become price sensitive

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