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PRESENTATION ON ZOMATO BY MAYANK GUPTA NAYAN SALUJA RAHUL MALIK ROHIT SINGH MUKUL SHARMA JATIN CHAUDHRY
ZOMATO • Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States. It features restaurant information such as scanned menus and photos sourced by local street teams, as well as reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems.
ABOUT • Indian company that started as foodie bay back in 2008 from Gurgaon before it was rechristened to Zomato in November , 2010. • It features restaurant information such as scanned menus and photos sourced by local street teams, as well as reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-ofsale systems. • In 2012 , it spread wings globally and started acquiring restaurant listing companies in emerging markets
About the founder- Deepinder Goyal • worked as a management consultant with Bain and Company in New Delhi prior to Zomato. • It was at Bain that Deepinder conceived the idea of an online restaurant information service after seeing the demand for menu cards among his colleagues. • left Bain in 2008 to start Zomato (then foodiebay) out of his apartment and has since overseen strategy and product development. • Deepinder graduated with a Mathematics and Computing degree from IIT Delhi in 2005 and hails from Muktsar in Punjab
Business strategy of ZOMATO • It currently operates in 23 countries, including India, Australia and the United States. It features restaurant information such as scanned menus and photos sourced by local street teams, as well as reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems.
CONTD. • Zomato also collaborated with Citibank to launch a print version of the content on the website known as the “Citibank Zomato Restaurant Guide”. • On 15th October, 2015 Zomato changed business strategies from a Full-Stack market to an enterprise market. This led to Zomato firing 10% of its workforce which equals about 300 people
• In November 2013, Zomato raised US$37 million (₹227.6 crores) from Sequoia Capital and Info Edge (India). • In April 2014, Zomato launched its services in Portugal. In July, Zomato made its first acquisition by buying New Zealand's Menu-mania for an undisclosed sum. In August, the company acquired online restaurant guides Lunchtime.cz (from the Czech Republic) and Obedovat.sk (from Slovakia) for a combined $3.25 million. In September, Zomato acquired Poland-based restaurant search service Gastronauci for an undisclosed sum. In October, Zomato launched its services in Canada. Shortly after, in November, it extended its reach to Lebanon and Ireland as well. In December, Zomato acquired leading Italian restaurant search service Cibando. In November 2014, Zomato closed a fresh round of
Business Model
Restaurant Pays Zomato for being featured • Views restaurant •
• More Customer footfall for the restaurant
Restaurant
Revenue Sources
95.7% 2.8% 1.5%
Source http://www.medianama.com/2013/06/223-chart-zomatorevenue-split-fy13/
Latest Update: Feb 8th 2016: Zomato breaks even in 6 countries out of portfolio of 23 countries.
Source http://techcircle.vccircle.com/2015/06/04/zomatos-revenue-and-operating-loss-more-thantripled-last-year-meritnations-growth-slowed/
Core Competency
Zomato maintains a strong internal structure to complement their business model Key Resources
App / Website Platform
Customer Service
& Restaurant Database
Key Activities
Restaurant Advertising
Field Teams
Data Analysis
Value Proposition - Restaurants
Zomato enable restaurants to:
Event Management
Manage Online Presence
Targeted Advertising
Track Performance
Customer Service & Engagement
Improved Visibility
Customer Groups Restaurants
Medium
Luxury
Small
s
Convenience Seekers
Food lovers
Tourists
Customer Channels Zomato maintains different channels of communication with their Customers
App for Business
Dedicated iPad
App for
Advertising
Restaurant
Field Teams
Customer Care
Zomato’s scope of activities Zomato for business
Answer reviews, analytics, manage deals and events.
Zomato order
Online delivery orders
Zomato Base Cloud-based POS system
Zomato Book
Zomato Whitelabel
Zomato Widgets
Table management and reservations
Personalized restaurant smartphone apps
Widgets for restaurant
Zomato Supply •
•
Connect restaurants to suppliers Advertising platform for suppliers to 1.4 million restaurants
Supplier
Restaurant
Database
Zomato Consultancy Input
Output
Knowledge from large database
Provide advice to restaurants
•
Restaurant database
•
data
Where Data Analyti cs
•
How
POS data What
•
Open data
Zomato Partners •
Leverage its position and partner with other technologies
•
Create synergies and add value to their product
UberTaxi
UberRush
Book a taxi to the restaurant by Uber
Order food through Uber’s food delivery service
Zomato Partners Value Proposition
Indian railways Catering options for travelers around railway stations
s • •
Station A
Convenient More restaurants choices
Station B Restaurants •
Profitability: Reach a new segment of customers
Growth Strategy
Entry into new markets
Visibility & Marketing
Increase revenue sources
Boost network effect
Entry timing
Faster customer acquisition
Capture initial customer base
Growth Strategy
• •
Natural growth in 16 countries, Acquisitions in 7 countries
Acquisitions NZ
Jul 14
Czech Republic
Aug 14
Slovakia
Aug 14
AU, CA, NZ, IE, UK, US
Dec 14
Italy
Jan 15
US
Jan 15
Turkey
Apr 15
MAJOR ACQUISTION BY ZOMATO • NextTable • Urbanspoon was its largest acquisition for $52 million in January and marked its entry into the US, Australia and Canada markets. • Last year, Zomato had acquired dominant local restaurant search players in New Zealand, Poland, the Czech Republic, Slovakia, Turkey and Italy
MAJOR COMPETITORS OF ZOMATO • There are lots of competitors available but majorly there are 3 : 1. Foodpanda 2. Just eat 3. Burrp
ESTIMATED NUMBER OF EMPLOYEES
FINANCIAL COMPARISON OF ZOMATO
ZOMATO • Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States. It features restaurant information such as scanned menus and photos sourced by local street teams, as well as reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems.
ABOUT • Indian company that started as foodie bay back in 2008 from Gurgaon before it was rechristened to Zomato in November , 2010. • It features restaurant information such as scanned menus and photos sourced by local street teams, as well as reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-ofsale systems. • In 2012 , it spread wings globally and started acquiring restaurant listing companies in emerging markets
About the founder- Deepinder Goyal • worked as a management consultant with Bain and Company in New Delhi prior to Zomato. • It was at Bain that Deepinder conceived the idea of an online restaurant information service after seeing the demand for menu cards among his colleagues. • left Bain in 2008 to start Zomato (then foodiebay) out of his apartment and has since overseen strategy and product development. • Deepinder graduated with a Mathematics and Computing degree from IIT Delhi in 2005 and hails from Muktsar in Punjab
Business strategy of ZOMATO • It currently operates in 23 countries, including India, Australia and the United States. It features restaurant information such as scanned menus and photos sourced by local street teams, as well as reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems.
CONTD. • Zomato also collaborated with Citibank to launch a print version of the content on the website known as the “Citibank Zomato Restaurant Guide”. • On 15th October, 2015 Zomato changed business strategies from a Full-Stack market to an enterprise market. This led to Zomato firing 10% of its workforce which equals about 300 people
• In November 2013, Zomato raised US$37 million (₹227.6 crores) from Sequoia Capital and Info Edge (India). • In April 2014, Zomato launched its services in Portugal. In July, Zomato made its first acquisition by buying New Zealand's Menu-mania for an undisclosed sum. In August, the company acquired online restaurant guides Lunchtime.cz (from the Czech Republic) and Obedovat.sk (from Slovakia) for a combined $3.25 million. In September, Zomato acquired Poland-based restaurant search service Gastronauci for an undisclosed sum. In October, Zomato launched its services in Canada. Shortly after, in November, it extended its reach to Lebanon and Ireland as well. In December, Zomato acquired leading Italian restaurant search service Cibando. In November 2014, Zomato closed a fresh round of
Business Model
Restaurant Pays Zomato for being featured • Views restaurant •
• More Customer footfall for the restaurant
Restaurant
Revenue Sources
95.7% 2.8% 1.5%
Source http://www.medianama.com/2013/06/223-chart-zomatorevenue-split-fy13/
Latest Update: Feb 8th 2016: Zomato breaks even in 6 countries out of portfolio of 23 countries.
Source http://techcircle.vccircle.com/2015/06/04/zomatos-revenue-and-operating-loss-more-thantripled-last-year-meritnations-growth-slowed/
Core Competency
Zomato maintains a strong internal structure to complement their business model Key Resources
App / Website Platform
Customer Service
& Restaurant Database
Key Activities
Restaurant Advertising
Field Teams
Data Analysis
Value Proposition - Restaurants
Zomato enable restaurants to:
Event Management
Manage Online Presence
Targeted Advertising
Track Performance
Customer Service & Engagement
Improved Visibility
Customer Groups Restaurants
Medium
Luxury
Small
s
Convenience Seekers
Food lovers
Tourists
Customer Channels Zomato maintains different channels of communication with their Customers
App for Business
Dedicated iPad
App for
Advertising
Restaurant
Field Teams
Customer Care
Zomato’s scope of activities Zomato for business
Answer reviews, analytics, manage deals and events.
Zomato order
Online delivery orders
Zomato Base Cloud-based POS system
Zomato Book
Zomato Whitelabel
Zomato Widgets
Table management and reservations
Personalized restaurant smartphone apps
Widgets for restaurant
Zomato Supply •
•
Connect restaurants to suppliers Advertising platform for suppliers to 1.4 million restaurants
Supplier
Restaurant
Database
Zomato Consultancy Input
Output
Knowledge from large database
Provide advice to restaurants
•
Restaurant database
•
data
Where Data Analyti cs
•
How
POS data What
•
Open data
Zomato Partners •
Leverage its position and partner with other technologies
•
Create synergies and add value to their product
UberTaxi
UberRush
Book a taxi to the restaurant by Uber
Order food through Uber’s food delivery service
Zomato Partners Value Proposition
Indian railways Catering options for travelers around railway stations
s • •
Station A
Convenient More restaurants choices
Station B Restaurants •
Profitability: Reach a new segment of customers
Growth Strategy
Entry into new markets
Visibility & Marketing
Increase revenue sources
Boost network effect
Entry timing
Faster customer acquisition
Capture initial customer base
Growth Strategy
• •
Natural growth in 16 countries, Acquisitions in 7 countries
Acquisitions NZ
Jul 14
Czech Republic
Aug 14
Slovakia
Aug 14
AU, CA, NZ, IE, UK, US
Dec 14
Italy
Jan 15
US
Jan 15
Turkey
Apr 15
MAJOR ACQUISTION BY ZOMATO • NextTable • Urbanspoon was its largest acquisition for $52 million in January and marked its entry into the US, Australia and Canada markets. • Last year, Zomato had acquired dominant local restaurant search players in New Zealand, Poland, the Czech Republic, Slovakia, Turkey and Italy
MAJOR COMPETITORS OF ZOMATO • There are lots of competitors available but majorly there are 3 : 1. Foodpanda 2. Just eat 3. Burrp
ESTIMATED NUMBER OF EMPLOYEES
FINANCIAL COMPARISON OF ZOMATO
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