Pragati Milk 45v4g

PROJECT REPORT ON CONSUMER PERCEPTION TOWARDS PRAGATI MILK

SAGAR MANTHAN SAHOO Reg no:1506284072 ASTHA SCHOOL OF MANAGEMENT

OBJECTIVES To determine Consumers’ perception towards Pragati milk. To Study the effectiveness of service offered by Pragati Milk. (Quality, Price, Door delivery) To know the awareness level of the Pragati Milk. To understand and study the impact of competitors on consumers of Pragati milk.

RESEARCH METHODOLOGY PRIMARY DATA

• Questionnaire • Personal interaction

• Company Websites. SECONDARY • Related Information from Internet. DATA • Company Reports.

SAMPLING PROCESS Population: Consumers from the Bhubaneswar city. Sampling frame: Nayapali,Rasulgarh,Kalpana areas in Bhubaneswar. Sampling unit: Consumer, Professionals. Sampling size: 100 units. :  Sampling method: Random Sampling.

The measurement and evaluation of the data is done using statistical tools and techniques such as:Simple percentage method. Graphical representation Using data code sheet

DATA 1)How do you come to 2)Which brand of milk ANALYSIS know about Pragati you are consuming? milk?

18 50 32

Friends & others Banners & Newspaper Television

15%

5%

50%

30%

Pragati milk Omfed Milk moo Others

Analysis: Nearly 50% of respondents came to know Pragati milk by friends and others, 18% by T.V and 32% by both banners and news papers. Analysis: Out of the 100 respondents 30 are consuming Pragati milk, remaining 70 are using other brands like Omfeed (50), Milk moo (15), and 5 others.

3) What is your opinion about Pragati Milk price?

20%

18%

62%

Average Cheap Costly

4) Which of the following factors influences to choose the brand?

Quality

11% 12% 22%

55%

Taste Price Availabilit y

Analysis: 62% of respondents feel Pragati price is average, 18% feels it as cheap and remaining 20% feels it as a costly. Analysis: The quality factor of 55%, taste factor 22%, price 12% and availability 11% influences in choosing the brand.

5) Totally are you satisfied with Pragati Milk? 20% 47%

Neither satisfied nor dissatisfied Satisfied

33%

Not satisfied

Analysis: 47% of respondents neither satisfied nor dissatisfied with Pragati milk where 33% of them are satisfied remaining 20% not satisfied. Interpretation: about 67% of them are not completely satisfied with Pragati milk. 33% are totally satisfied

FINDINGS The customer awareness level towards Pragati milk is excellent because all the 100 respondents are aware of it.  From the aware respondents 30% of respondents are using Pragati milk.  Factors like Quality, taste and price influences more while choosing a brand respectively.

SUGGESTIONS The Pragati brand having trust in the market where it operates and still the market is open for acquire, Company may take advantage of it through ments,consumer awareness program. The company may convince consumers that due to fat & thickness of Pragati milk and that is good for health through ments/banners. The company may keep one employee as Consumer Relationship Executive. Who will co ordinates between consumers and company and also with retailers who may promote Pragati milk effectively on regular basis.

Continue … Like Bhubaneswar city Company may open Coin milk parlors at suitable places. It will be better if the company takes some necessary actions to reduce the unavailability milk products. In addition to above these company can have close watch on consumers to know their changing needs and wants. And also on competitors for benchmarking.

K N A H U T O Y