Platina 125cc 484v5w

Marketing Statuary of Bajaj Platinum 125cc

CHAPTER 1 INTRODUCTION: Since the beginning of human civilization the needs and wants of non kind were on the ascendancy. The efforts of non through science and technology has brought to the notice of the world many new products and services to satisfy the innumerable wants of human beings. The efforts are containing even today to create more and more substicated goods and articles for the sake of comfort and luxury requirements of human beings. As the population increased the towns and cities grew by many fold. The people are to another locality with the help of different means of transportation. Which was evolved over the appears which is the results of scientific research and development. The public convey system available is unable to meet the demands of the public which has promoted industrialists to many aware and market two wheeler's that can be owned and run by an individual at this convenience and as and when require. Thus, today we find in every look and corner of a village town or city two wheelers used by the people. The increasing depends of the people on the two wheelers or a mean of transport creates interest in anyone to undertake a study of the two wheeler's segment of the transport system. In the light of the two wheeler's significance in the life of a modern man and woman the project work entitled marketing of "Bajaj Discover DTS -i" G.V.P.P Govt First Grade College


Hagaribommanahalli city with special reference to Sri Sai Bajaj has been undertaken. This project work is an attempt to highlight the new modes with scientific Origination recently introduced to the market by removed automobile gains of India "Bajaj Auto Ltd".

OBJECTIVES OF THE STUDY Following are the main objectives of the study 1) To get through insight into the consumer behavior and buying materials. 2) To find the potential market for "Bajaj Discover DTS -i" in Hagaribommanahalli city 3) To know the consumer attitude towards "Bajaj Discover DTS-i" 4) To determine factors that influence the consumer's buying decisions of "Bajaj Discover DTS -i" 5) To study the competitive condition’s is existence among different two wheeler's 6) To provide suitable suggestions for the improvement of marketing efficiency of "Bajaj Discover DTS -i" 7) To know the problems found by the dealer who is engaged in marketing of "Bajaj Discover DTS -i"

G.V.P.P Govt First Grade College


SCOPE OF THE STUDY 1) To study the retreated to Hagaribommanahalli city. 2) The Scope of the study is to understand the problems of consumer's choice of two wheeler's 3) The study is intended to know the potential market and the consumer attitude towards two wheeler's in Hagaribommanahalli City with special reference to “Bajaj Discover D.T.S.-i” 4) Comparison of marketing strategy by the Bajaj Auto with other firm. 5) Consumer survey can be confined to 50 responds only.

LIMITATION OF THE STUDY 1) The information provided by the company is assured to be authentic. 2) The data and opinion collected are assured to be objective. 3) This study was done through primary and secondary data 4) The information collected through questionnaire and interview is restricted to 50 responds. 5) Another limitation is time constraint 6) The opinion expressed by the respondents may have personal bios



RESEARCH METHODOLOGY Responds were selected by using random sampling method, samples Of 50 respondents are selected for the purpose of the study. The respondents were selected mainly on the basis of occupation and qualification.

Data is collected through

1) Primary Data 2) Secondary Data Primary Data: It is collected through survey technique by forming a systematically drafted questionnaire. Questionnaire is used as an instrument in Gathering and collecting the primary data. The questionnaire prepared contains relevant that are both close ended and open ended.

2) Secondary data: There data are collected from published sources as magazines, newspaper's books and also with the help of internet.



Chapter Scheme Chapter- I: In chapter one that is the present as highlighted the significance of two wheeler's which promoted to take up this project work Besides objectives of the study, promoted, scope, limitations, of the study research methodology to be pursued has been stated. Chapter- II: In chapter two profile of Bajaj Auto Ltd. Will be deal with

in

detail. Chapter- III: In the third chapter profile of "Bajaj Discover DTS -i" an attempt will be made highlight its origination, special features of the Bike, technical specifications and advantages of digital Biking. A comparison of “Bajaj Discover DTS -i" with splendor + will also to be taken up. Chapter-IV: In chapter forth establishment, prospectors, management, capital, organizational structure, human resources and sales analysis of the dealer namely Sri Sai Bajaj, Hagaribommanahalli will be taken up. Chapter-V: Chapter fifth concentrates on marketing mix concept Chapter-VI: Chapter sixth of consumer survey will be under taken

with

the help of tables and diagrams. Chapter-VI: Chapter seventh is deviated it list to suggestion toward by respondents and concluding remarks will be made.



Chapter 2: Company profile The background of Bajaj company: The Bajaj group is one of the top 10 business concerns in India its foot point stretcher over a wide range of industries, spanning automobiles 12 wheelers and the three wheelers, lighting iron and home appliances insurance, travel, and finance. It was founded in 1926 at a height of India’s movement for independent from the birth the group has on illustrious history the integrity dedications resourcefulness and determination today are often traced back of its bitch during there days of relentless devotion to a common case, Jomanlar founder of the group was a close confident and discipline of mahatma Gandhi in fact gandgiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamalal Bajaj with much time to spend on his newly launched business venture. His son Kamalanayan Bajaj when he was

27 took over the rains of

business in 1942 he to be close to Gandhi and it was only after independence in 1947 that he was able to give his full attention to the business. Kamalanayan Bajaj not only consolidated the group but also the flagship companies has gone up form 72 million to rs.47.18 billion (US $ 936 million) its product portfolio has expanded from one to and the brand has found a global market. He is one of the Indian’s must distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. G.V.P.P Govt First Grade College


Management profile: Board of directors Rahul Bajaj Madura Bajaj

Chairman Vice chairman and whole time

Rajiv Bajaj Sanjiv Bajaj D.D.S. Mehta Kantikumar R.Podar Shekar Bajaj D.J Bajaj Roa J.N. Godrej S.H. Khan Mrs. Suman kirloskar Naresh Chandra Nonoo panmai Manish Kejriwal P. Murari Niraj Bajaj

director Executive director Executive director Whole time director Director Director Director Director Director Director Director Director Director Director Director

Committees of the board:Audit committee S.H. Khan D.J. Balaji Roa J.N. Godrej Naresh Chandra Nonoo pamnani

Chairman Chairman Chairman Chairman Chairman

SHARE HOLDER’S AND INVESTORS GRIEVANCE COMMITTEE: D.J. Balaji roa J.N. Godrej Naresh Chandra S.H. Khan Remuneration committee: G.V.P.P Govt First Grade College

Chairman Chairman Chairman Chairman


D.J. Balaji roa S.H. Khan Naresh Chandra

Chairman Chairman Chairman

Auditors

Dalal and shah Charted ants KPMG A.R. Raman cost central bank of

International s Cost auditors

India Central bank of India State bank of India Citibank N4 Standard charted Grinloys bank Bank of America

ed under the Indian companies act vii of 1913: ed office workers Workers

Akrudi Pune 411035 Akrudi Pune 411035 Bajaj nagar Bajaj Nagar , waluj Aurangabad Chaka industrial Area, Ch=kan Pune-411501

Bajaj Auto Ltd



Type Public Founded 1945 Headquarters Pune, India Rahul Bajaj Key people (Chairman), Rajiv Bajaj (Managing Director) ▲ Rs. 81,063 billion Revenue (2005) or USD 1.32 billion Net income ▲ Rs. 11,016 billion Employees 10,250 (2006-07) Website www.bajajauto.com Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the world's 4th largest two- and three-wheeler maker[citation needed]. It is based in Pune, Maharashtra, with plants in Akurdi and Chakan (near Pune),Waluj (near Aurangabad) and Pantnagar in Uttaranchal. Bajaj Auto makes and exports motorscooters, motorcycles and the auto rickshaw. The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946 [1]. Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer. Its product range encomes Scooterettes, Scooters and Motorcycles. Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment. The company is headed by Rahul Bajaj who is worth more than US$1.5 billion[ •

Company's history

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and threewheelers in India. In 1959, it obtained license from the Government of India to G.V.P.P Govt First Grade College


manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year. Year

Milestones

1989

START OF BAJAJ MOTORS LTD.

1995

ESTABLISHMENT OF CURRENTLOCATION BAJAJ MOTORS LTD.

1998

INTRODUCTION OF FLEXIBLE MANUFACTURING CONCEPT

2000

ESTABLISHMENT OF MICROTEK FORGINGS AS BACKWARD INTEGRATION (IMPORT SUBSTITUTE)

2004

STARTED EXPORT ACTIVITIES

2005

INTEGRATED MANAGEMENT SYSTEM CERTIFICATION OF BML, FROM TUV,

2006

ESTABLISHMENT OF FERROUS CASTING, AS BACKWARD INTEGRATION, BY APRIL-2006.

2007

IMS CERTIFICATION FOR MICROTEK FORGING RECEIVED. ESTABLISHED ALUMINUM FORGING. PLANT AT PANTNAGAR .

2010

PLANT AT HARIDWAR FOR HHML.

2011

NEW DEDICATED EXPORT LINE FOR MACHINING IN MANESAR.

2012

NEW PLANT AT BAWAL FOR FORGING.

Products Some of the models that Bajaj makes (or has made including prototypes) are: Scooters •

Bajaj Kristal DTSi

Cars •

Bajaj Lite concept



Motorcycles •

Bajaj CT 100

•

Bajaj Discover

•

Bajaj Discover 110cc

•

Bajaj Discover DTS-i 125cc

•

Bajaj XCD 125 DTS-Si

•

Bajaj Discover DTS-i 135cc

•

Bajaj Pulsar 150 DTSi

•


•


•

Bajaj Pulsar 220 DTS-Fi

•

Bajaj Avenger

Models •

Bajaj Blade

•

Bajaj Sonic

•

BaJaJ Pulsar 300

•

Bajaj Discover 150

•

Bajaj XCD 125 sprint

Discontinued Models •

Bajaj Sunny

•

Bajaj Chetak

•

Bajaj Cub

•

Bajaj Super

•

Bajaj Saffire

•

Bajaj Wave


Marketing Statuary of Bajaj Platinum 125cc •

Bajaj Legend

•

Bajaj Bravo

•

Kawasaki Eliminator

•

Bajaj Kawasaki Wind 125

•

Bajaj Kawasaki 4s Champion

•

Bajaj Kawasaki KB 100 RTZ

•

Bajaj Boxer

•

Bajaj Caliber

•

Bajaj Wind

Spinoffs and acquisitions It has been reported that Bajaj is headed for a de-merger into two separate companies: Bajaj Auto and Bajaj Finance. It is expected that the sum of the parts created will be worth more that the current whole, as was the case in the de-merger of Reliance Industries. [ In November 2007, Bajaj Auto acquired 14.5% stake in KTM Power Sports AG (holding company of KTM Sportmotocycles AG). The two companies have signed a cooperation deal, by which KTM will provide the know-how for t development of the water-cooled 4 stroke 125 and 250 cc engines, and Bajaj will take over the distribution of KTM products in India and some other Southeast Asian nations.. Bajaj Auto said it is open to take a majority stake in KTM and is also looking at other takeover opportunities. On the 8th of January 2008, Managing Director Rajiv Bajaj confirmed the collaboration and announced Bajaj Auto's intention to gradually increase their stake in KTM to 25%. G.V.P.P Govt First Grade College


References 1. The Forbes 2000 by Country 2. S. Kalyana Ramanthan. "Why Two Bajajs Are Better Than One",

Businessworld. Retrieved on 2007-07-22. 3. "Bajaj Auto takes 14.5% stake in KTM Sports", business-standard.com,

November 5, 2007. Retrieved on 2007-12-03. 4. Rina Chandran. "Bajaj to develop bikes with partner KTM", Reuters

India, January 10, 2008. Retrieved on 2007-01-11.

Company Branches of Bajaj auto Ltd.: Bajaj auto is the flagship company of the Bajaj group companies. The group comprises of 27 companies and was founded in the year 1926. The Bajaj group mainly deals with Bajaj auto ltd. Two and three wheeler’s Maharashtra Scooters, finance steels, sugar, alcohols, Electrical, lamps, travelling, consumer care in insurance like general insurance and life insurance.

Sales Performance



Q2 2011-12

Q2 2010-11

H1 2009-10

H1 2008-09

Full year 2007-08

Sales and income and window power Total turnover

24,360

18,669

46,386

35,041

76,679

1424

1,362

2370

2,290

4,385

Gross profit after interest Before depreciation and taxation

__

__

__

__

__

5,056

4518

9.613

8.020

17944

Profit before taxation Profit before taxation

4.439

4.028

8.399

7.068

15.807

1.250

1120

250

2.070

4791

Profit after tax

3189

2.0908

5849

4.998

11.061

Earning, purchase for the period.

31.4

28.6

57.7

49.2

111.0

Rs. In Million

Segment and Brands Products

Brands

Motorcycles 4S

Scooters

4S Champion

Bajaj Avenger

Bajaj CT 100

Bajaj Discover

Bajaj Discover

Bajaj Pulsar

Bajaj Pulsar DTSi Bajaj Sonic

Bajaj Wind 125 Bajaj XCD 125

Boxer

Caliber

Caliber115

Kawasaki Bajaj Eliminator

KB RTZ

KB100

KB125

Bajaj Chetak

Bajaj Kristal Dtsi Bajaj Wave



Awards & Accolades 2007-08 Product

Award

Award Body

Chakan Plant

Super Platinum Award for Manufacturing Excellence

Frost and Sullivan

Chakan & Waluj Plants

Audit ed for TPM Excellence Award Category I

TPM

General

Bikemaker of the Year

Overdrive Awards 07

Pulsar DTS-Fi

Bike of the year

CNBC-TV18 Autocar Auto Awards

Discover

100cc Bike of the Year

NDTV Profit Bike India

General

Bike Manufacturer of the Year 2007

NDTV Profit Bike India



2008-09 Product

Award

Award Body

General

Best Two-wheeler Company

NDTV Profit Business Leadership Awards

Pulsar

Ranked First in 'TOP 30 AUTOMOBILE BRANDS OF INDIA'

4Ps Power Brand Awards

Bajaj Auto, Waluj

First prize for category "Productivity Thru Quality"

IMTMA-SIEMENS Productivity Championship Award 2007

Mr. Rajiv Bajaj

Rashtrabhusan Award

FIE (Fuel Instruments and Engineering)

Mr. Rahul Bajaj

Lakshya Business Visionary Award

NITIE

Bajaj Discover 135 DTS-i

Highest customer satisfaction in Upper Executive Mc Segment

TNS Voice of Customer Awards

XCD 125 DTS-Si

Bike of the Year 2008

CNBC-TV18 Autocar Auto Awards

XCD 125 DTS-Si

Award for motorcyle upto 125cc - 2008

NDTV Profit Car India and Bike India Awards

XCD 125 DTS-Si


Business Standard Motoring

Pulsar 220 DTS-Fi


Overdrive

Pulsar 220 DTS-Fi


NDTV Profit Car India and Bike India Awards

Rural Financing

Customer Responsive Business Practice

Avaya Global Connect-Economic Times

HR

HR Initiative of the Year

Automonitor

General

Bike Manufacturer of the Year 2007

Automonitor

Pulsar 220 DTS-Fi

IMOTY Award-Indian Motorcycle of the Year

All Auto Mags-Overdrive, AutoCar, BS, Bike Top Gear



2009-10 Product

Award

Award Body

Kawasaki Ninja

Bike of the Year

IMOTY

Pulsar 135LS

Bike of the Year

ET NOW - ZigWheels

Discover DTS-Si


ET NOW - ZigWheels

Pulsar 135LS


ET NOW - ZigWheels

Kawasaki Ninja


ET NOW - ZigWheels

Pulsar 135LS 4-V

Technology of the Year

ET NOW - ZigWheels

Discover DTS-Si

Most Value for Money-Bike of the Year

ET NOW - ZigWheels

Kawasaki Ninja

Motorcycle of the Year - Bike upto 250 cc

NDTV Profit - Car & Bike

Bajaj Discover DTS-Si

Motorcycle of the Year - Bike upto 125 cc


Kawasaki Ninja

Two Wheeler of the Year


Bajaj Discover And Pulsar

Best Integrated Campaign - Two wheelers


Kawasaki Ninja

Bike of the Year

CNBC - Overdrive

Bajaj Discover

Best StoryBoard Commercial

CNBC - Overdrive

Pulsar135LS


UTV Bloomberg-AutoCar

Pulsar135LS

Viewer's Choice of the Year

UTV Bloomberg-AutoCar

Bajaj Discover

Best TV Commercial

Auto India

Kawasaki Ninja


BS Motoring

Bajaj Auto

Best Advertising

Auto India

Pulsar

Silver Effie for PulsarMania Ad

Effie

Bajaj Auto

Most Trusted Brands - Auto Two

Brand Equity



Wheeler Bajaj Auto

Most Popular Two Wheelers Amongst Youth

Global Youth Marketing Forum 2010

Bajaj Auto

Chakan Plant - Super Platinum for Manufacturing Excellence

ET - Frost & Sullivan

Bajaj Auto

Waluj Plant -Best-In-Class Manufacturing Leadership Award - 2Wheeler

Stars of the Industry Group

2010-11 Product

Award

Award Body

Bajaj Pulsar 135 LS


BBC - TopGear

Bajaj Pulsar

Hall of Pride Awards

CNBC - Overdrive

Bajaj Pulsar 135 LS

Bike of the Year

Bike India

Bajaj Pulsar 135 LS

Bike India upto 150 cc

Bike India

Bajaj Avenger 220

2011 Mc of the year upto 250cc

NDTV Car & Bike Awards

Bajaj Pulsar 135 LS

"Golden Steering Wheel" for Executive Motorcycle

Auto Build

Discover 150 DTS-I

Best Value for Money Vehicle of the Year

ET ZigWheels





PLATINA 125 PROFILE We still think about why the Discover 125 was ever stopped? After all it was the largest selling 125cc motorcycle in the country. After the Discover era, Bajaj rolled out XCD in its place and soon replaced it with Platina. And now comes retuned Platina 125 replacing the engine. Four different bikes inside 4 years. Clear indication of things not going that smoothly for Bajaj in this segment?

The Platina series was developed on the Bajaj Wind 125 base with the CT100 engine and has been much popular after its launch in April 2006. At a catchy price tag of Rs 36000, Bajaj sold 5,00,000 units in first eight months. The 125cc version was launched in Sept 2008 with sales of more than 30,000 units per month. And the new Platina 125 is expected to carry on the baton from here. The Bike: The natural air cooled 124.6ccc engine is capable of giving you 8.5ps of power. It has a 5 speed gearbox (all down). It features a longer wheelbase and wider rear tyre than its 100cc version. The bike has a 0.5litre larger reserve capacity which doesn’t matter much because the fuel tanks G.V.P.P Govt First Grade College


capacity is still kept same at 13litres.However Platina 1265 weighs 3kgs lighter than its old version. Bright headlamps, Ride control switch along with a 12 V 5Ah Maintenance free battery are sure to give you some peace of mind. The ride control switch helps the rider to ride in ‘Fuel Economy zone’ which is also indicated in the fuel gauge meter. Besides that a low fuel indicator is also provided. We didn’t doubt its claimed top speed of 95kmph but we did try to find out its efficiency and were pretty satisfied with its mileage. It returned about 65kmpl in aggressive city riding conditions. There’s a good chance for that figure to improve if you ride it more sensibly. Performance: Not living upto anywhere living to expectations we had, Sadly Platina 125 is pretty much disappointing in this segment. There’s only a marginal increase in power from its older version or we say there’s a good chance that you would mistake this vehicle to be a 100cc one. The bike doesn’t feels planted at high speeds(70-80kmph) and further more you will have to settle with its ‘dull’ cornering abilities thanks to its not so good ‘Birla Roax’ tyres which can leave you craving for more grip on road. It has an upright seating position in line with other commuter bikes. Moreover unlike its 1000cc version it doesn’t succeed in giving you a plush ride without sacrificing its handling. Another thing we noticed while test riding it was it looks plain and too much stressful riding it without Disc brakes. Platina 125 misses Disc brakes badly. There are no trip meters or tachometers on this bike. A deliberate attempt to keep its cost minimized. But it even with all those, it serves well the purpose of being a commuter bike. It has wide seats and is equipped with 125mm telescopic front and SNS (spring and spring) rear suspension. Handling is not that good when compared with other 125cc bikes. An electric start option is a great relief. Other prominent feature of this bike includes Anti friction bushes in front fork which improves suspension life and an auto choke. Technology At A Glance



1) Ride Control switch: This features has been specifically introduced to enable the rider to have a non distracting/non intrusive indication of an impending change between Economy zone cruising and Power zone cruising. It indicates optimum throttle opening for best mileage. 2) Ex-haus TEC: World’s first, the ex-haus TEC (tec expands to torque expansion chamber) improves engine torque at low rpm and is optimized to get maximum performance from engine. 3) SNS Suspension: The spring ‘n’ spring suspension ensures a comfortable ride every time you test it. The SNS rear suspension with longest travel in its class of 100mm, Bajaj used it on several other bikes as well like the DISCOVER 125 Specifications of Bajaj Platina 125: •

Tyre – 124.6cc Naturaal air cooled, park Ignition engine

•

Max power – 8.5ps

•

Transmission – 5speed gearbox(all down)

•

Suspension Front – Telescopic type,125mm

•

Rear – SNS(Sping and Spring), 100mm

•

Brakes (front and rear)- 100mm Drum

•

Tyres Front- 2.75 * 17

•

Rear- 3.00 * 17

•

Fuel Tank – 10 Litres

•

Reserve – 2.5 Litres

•

Wheelbase – 1275mm

•

Width – 770mm

•

Saddle Height – 785mm

•

Ground Clearance – 160mm

•

Kerb weight – 110kg

•

Top Speed – 95kmph

•

Manufacturers Warranty- 2 years, 30000kms


Marketing Statuary of Bajaj Platinum 125cc •

Price – Rs 41,331 (On road, gurgaon, Haryana)

Styling: rugged looks, Contemporary graphics and stylish alloy wheels are the main highlights of Platina 125’s looks. The Platina 100 when first launched in platinum silver color with silver chrome graphics was a huge hit. But here all black styling replaces this theme. Black grab rails, matt finished black silencer with chrome finished foot rest looks good on this bike. The only disappointing thing we noticed was that bike had given away its clear lens indicators and opted for orange ones. Also a new simpler looking fuel lid replaces old but somewhat more stylish fuel lid.

We were quick to enquire this only to get a disappointing answer that now even the Platina 100 would have same changes. Pretty Strange? Apart from that every other detail remains untouched. Even the speedometers and fuel gauge are the same ones. It would have been much more sensible if Bajaj would have striked some similarity between these two variants. BikeAdvice Verdict: Honestly speaking, Bajaj Platina 125 doesn’t really live upto the Bajaj image. Although new and pretty descent one to ride, the bike G.V.P.P Govt First Grade College


needs to undergo several more up gradations before it can really compete with any of the other bikes in the market. Many other 125cc bikes can give you better mileage and with better styling. It’s definitely not recommended for long drives as alloy wheels are of medium quality and drum brakes work pathetic. Sometimes the bike would not start in spite of repeated kicking. But the only good thing about it is its price. Priced at just Rs 41,331 on road against Rs 39,399 (Platina 100) it is aimed at 100cc segment buyers who may look for cheap 125cc.Infact its even cheaper than Hero honda splendor motorycle. While looking competition wise, the bike is expected to take on the like of Super Splendor and Suzuki Zeus. Go for it only if you are a Platina fan or for that matter a Bajaj fan. And more surprisingly the much awaited Platina LPG version seems to be stuck in the garage (like the Sonic) for a long time. Bajaj had already completed its test runs in cities like Ahemdabad and Sangli long time back. But if it comes on road, it will be a boon for many customers who would prefer more value for money bike. While it was still being tested, it had a 5Litre gas tank along with a 10 Litre petrol tank. Also there would be 20% drop in power delivery while it would incur 35-40% less running cost. With rising crude prices, the commercial success of such a bike is anybody’s guess. But we still would have to wait for some time as Bajaj is believed to be sourcing some of the components for the LPG kits from Italian suppliers, is negotiating with the vendors to rationalise costs. Moreover there aren’t enough LPG pumps across the country as of now. 1.1 1.2 Bajaj Platina 125 all colours The newly launched Bajaj Platina 125cc is available in four stunning shades. The different shades are Long Beach Blue, cocktail red,slate grey,black maroon.Fuel tank, side s and rear side s with red, green, and blue decals. G.V.P.P Govt First Grade College


Bajaj Platina 125 100cc is available in black chrome, black with maroon decals, slate grey, 1.3 Bajaj Platina 125 Overview 1.3.1

Bajaj Platina 125 Mileage, Average and Fuel Economy

The company has fitted the bike with a new technology that help to choose economy zone which results in more fuel economy. Less weight of the new model helps to get good mileage as well. The bike is expected to deliver around 70 to 80 kmpl of mileage .Bajaj Platina 125 125 is packed with a 4 stroke, natural air cooled, spark ignition engine with a smart displacement of 124. 5 PS of maximum power at 7,000 rpm and generates 10 Nm of top torque at 4,000 rpm. The system is called Ride Control Switch. 1.3.2

Bajaj Platina 125 Pick up

Bajaj Platina 125 125 comes loaded with a 124.6 cc refreshed engine. The new mill of the bike is capable of developing a top power of 8.5 PS at 7,000 rpm and 10 Nm of peak torque at 4,000 rpm. The new engine is claimed to produce more power and pick-up. The power is used in efficient way by five-speed transmission. At this point of time, it is expected that the bike will mark 0-60 kmpl sprint in just 8.1 seconds. It can reach to a top speed of 95 km/h. 1.3.3 Bajaj Platina 125 Colors The newly launched Bajaj Platina 125 125cc is available in four stunning shades. The different shades are Long Beach Blue, cocktail red,slate grey,black maroon.Fuel tank, side s and rear side s with red, green, and blue decals.



Bajaj Platina 125 100cc is available in black chrome, black with maroon decals, slate grey, silver, cocktail red and long beach blue body colour. 1.3.4

Bajaj Platina 125 Looks

The rear suspension is having orange colour in both variants. Thanks to its new graphics and colour options. The mask is also wrapped in body colour and stripes. On the other hand, the Bajaj Platina 125 100cc looks somewhat very similar to its big brother-Bajaj Platina 125 125cc. A black tinted windshield is added at the top of the halogen headlamp cluster. The new Bajaj Platina 125 125 looks more sporty and eye-catching than its previous version. The turn indicators are flexible which don\'t shear off under light impact. You can see some difference in colour scheme at different parts. Like the brake liver, kick lever, rear grab rail, wheel spokes, front fork and leg guard are in chrome and silver finish. All black treatment by the designers of the company enhance the macho look of the machine. The silencer in both bikes are in black but the base variant has got long heat shield while the top-end variant comes with compact one. Graphical work is there on mask, fuel tank, side s and rear side s. Whereas chrome finish muffler\'s heat shield, front fork and kick lever add to the class. The instrument cluster comes in analogue mode which is comprised of fuel gauge and speedometer. 1.3.5

How comfortable is Bajaj Platina 125

Advanced suspension system is given for better riding experience. switch and Ride Control Switch are fitted for driver. Rear grab rail is fitted for pillion\'s comfort. The bike is provided with foot pegs and foot rest for more comfy seating. As far as comfort in Bajaj Platina 125 is concerned, the new bike is already proved to be comfy for driver and pillion. The seat of the bike is wider, longer and comfortable. Kick start option also help in many ways. Driver G.V.P.P Govt First Grade College


and a pillion can sit on it with ease. Rear grab rail also helps to ensure safety of pillion. 1.3.6

Bajaj Platina 125 Tyres

Bajaj Platina 125 125 is fitted with 17 inch alloy wheels. The wheels are in black colour which add sporty look of the baby. However, theBajaj Platina 125 100cc has got chrome finish spokes. The tyre size is 2.75 (front) and 3.00 (rear). The wheels comes in stylish five spokes. 1.3.7

Engine of Bajaj Platina 125

The Bajaj Platina 125 125 has got a refreshed engine that is claimed more powerful and efficient. The engine type is 4 stroke, natural air cooled, spark ignition with a displacement of 124.6cc. The powerplant of the machine is capable to pump out 8.5 PS of top power at 7,000 rpm and belts out a maximum torque of 10 Nm at 4,000 rpm. It is comprised of five-speed transmission instead of 4 speed. The company has provided the bike with a new system that is Rider Control Switch. The switch is positioned at handlebar. It helps to ride the bike in fuel economy zone. 1.3.8

On Road Control and handling of Bajaj Platina 125 The bike is

equipped with a large number of advanced technologies and features. The bike can be controlled easily with the help of drum brakes. Advanced suspensions help in handling too. Large wheelbase and tyres also ensure stability on road thereby promise no skidding. Bright halogen headlamp ensure better visibility in night. 1.3.9 1.3.10

Riding Experience - Suspension of Bajaj Platina 125

The new bike from Bajaj's stable is provided with latest suspensions. The front fork is hydraulic telescopic type (wheel travel 125mm) and rear one is G.V.P.P Govt First Grade College


telescopic SNS type fork (wheel travel 100mm). These types of the forks are smart enough to add comfort for driver and enger. 1.3.11

Bajaj Platina 125 Pros

Smart engine, smooth gearbox. 1.3.12

Bajaj Platina 125 Cons

not a major difference in appearance, higher maintenance.

CHAPTER 4 Dealer profile:History of dealer. A Sri Sai motor is the authorized dealer of Bajaj ltd. In hagaribommanahalli city. The firm came into existence due to the efforts of Sri Vinod Sri Sai and Ramesh Sri Sai since 2 years. The firm Sri Sai motors is individual firm which came into being September 2006 the firm is exclusive show room which is situated in P.B. road near to Marwadi temple in hagaribommanahalli under the name of the “Sri Sai Bajaj”. The show room is a spacious one which provides for the exhibition and stocking motors serving is also rendered for the benefit of customers. Objectives of the firm. The following are the objectives of the firm.


Marketing Statuary of Bajaj Platinum 125cc 1. The market the various products coming form the house of Bajaj Motors

Ltd. In hagaribommanahalli city. 2. To achieve improved sales of Bajaj bikes year after year. 3. To provide satisfaction to the customers by offering products of Bajaj Motors in concise of like and taste of the customers. 4. To render different of sales service to the satisfaction of customers. 5. To gain customer royalty. 6. To earn reasonable Project.

Human resources:The company has sufficient number of staff and workers in the show room and services centre to render services to the customers.



Staff pattern: Directors:1. Sri Basappa 2. Sadik Sab.

Sales executives:

Mallikarjun  Praveen  Javeed  Santhosh  Vinay

AREA COVERED:The dealer firm is authorized by Bajaj and marketing its products in Hagaribommanahalli districts as there on no authorized dealers in these districts. Objectives of the dealer:

To promote and sell the Honda vehicles.



To create good will for the firm.



To provide good service to the customers.



To make customer satisfied after the vehicle purchase.



Service provided by the dealer to the customer:The dealer provides a reminder call for its customer. The customer whose free service is there has to come with in the due date mentioned in the owner manual according to the rules a the company for that purpose the dealer provides three times reminder call for its customer for free service. Further the dealer also provided and opportunity to keep the good relationship with customer by making an enquiry over the phone regarding the service they have got in the service station. If there is any problem in the vehicle the customer has to come to service station and get the vehicle serviced properly. Along with them there are nearly 10-15 workers in the center who are provided with a good salary and other allowances. Sales analysis of Sri Sai Bajaj Year of 2011-12 September October November December January February

Number of vehicles sold 315 458 568 535 598 618

Sales performance. The sales performance of a business is basic function particularly in a commercial concern. The volume and the value of the sales and the consequent margin of profit ultimately give the size of your business its pattern of organization the financial and person’s problems.



The sales management in the items applied to the process of distribution the goods from the produce to the ultimate of consumer. It covers selling advertising and sales promotion and risk taking, one of the effective ways to improve in sales or in way are of your life for that matter, is to model the behavior of what people who are already successful doing it are doing. How to improve sales performance.  Prospecting Successful people spend 45% of their time in prospecting activities that’s right, 45% cold calling networking researching new companies and people to speak to is the single biggest area of time spent in sales activity. The lesson here is that even once you are achieved a certain level of success in sale. You can’t prospecting consistent prospecting is one of the most important things you can do to get and to stay successful.  Presenting 20% of the sales people spend time in front of prospectus understanding what the

prospectus does and presenting solutions as to how their product or

service can help the prospect.  Product knowledge Another 20% of time is spent on activities and skills related to product knowledge and product malleability there is an important distinction between product knowledge and product malleability. Product knowledge means understanding the technical side of what your product or service does or how is works. For example if you were selling silver products, product knowledge means that have basic knowledge that you have a basic understanding of how to use of silver in different products product malleability, on the other hand takes product knowledge to much higher level in the real of product malleability, you spend time studying the real world. Application and uses of your products or



service. It means understanding how your product can be adopted and use a in a variety of situation that may not always be immediately obvious to the prospect.  Personnel and professional development Successful people spend 15% of their time honing their

skills through

classes, workshops, books, tapes, meeting with mentors and any other things that will them improve. 2.3Evaluation of sales performance There are three reasons to evaluate or appraise the performance of sales people. They are:1. To measure performance against planned sales and marketing objectives. 2. To distribute rewards for performance. 3. To guide the development of sales force. Target for sales performance are set and they act as criteria for comparison with the actual

accomplishment

sales

quotas, expense control, personnel

development objectives are the casual target for the purpose of evaluation. It is essential that are evaluation should be forward looking and aims at future and improved performance. Performance evaluation should be done periodically and promotion, pay rise ,rewards should be offered to the deserving sales people forward looking to positive evaluating and control enable salesman to severe self advancement or developments. 2.4Effective sales performance measures.



Sales man’s performance can be measured by number of factors, such as to ability to sell a satisfactory volume ability to sell at profit, ability to sell at a low cost ability to plan and organize his time and efforts ability to plan and organize his time and efforts, knowledge of products policies customers and competition ability to attract and hold customers etc.

CHAPTER – 5

MARKETING STRATEGY Marketing is a comprehensive term, which includes human activity directed towards satisfying needs and wants once the need is identified, the product or service is produced, stored, promoted, transported, the of exchange negotiated, price fixed and service assured. All these human activities will constitute marketing. The marketing mix refers to the maximum efforts. The combination, the deg and the integration of the elements, of, marketing into a program of mix which on the basis of appraisal of the market forces will best achieve the objectives of an enterprise. The effective marketing mix is determined by the firm’s management. The fundamental determinant of companies success is the caliber of its



management. Management may be defined as the process of planning, organizing, directing, and evaluating the efforts of a group of people towards a common goal.

MARKETING MIX It is an important tool used by marketing to design the process of marketing in an organization. It is a plan designed to analyses the marketing problems. The concept of marketing is useful in deg a market one strategy to meet the uncontrollable or to nullify there effects.

The marketing deals with the 4 important elements of marketing mix i.e., (4P's). 1. Product Mix 2. Place Mix 3. Price Mix 4. Promotion Mix NEW PRODUCT DEVELOPMENT The company has adopted the following steps in developing this new product. A new product is the culmination of a process, a series of steps beginning with generation of ideas and proceeding to the commercialization of full scale G.V.P.P Govt First Grade College


marketing of the product. It is the general process that conceives, develops and brings to the market the new product. There are six logical steps in this creative process of new product development Viz.

1. Idea Generation: The most keenly watched segment of the booming bike market in India has to be the performance segment which very many bike manufactures have always lusted after and debated about getting into. However the cold hand of reality has made many shun it. Some have been brave but haven't done a proper focused job & the results obviously didn't do either the manufacture or the performance segment any good because it threw up wrong reasons for the segment not doing as well as it should have. That the India bike had got used to power outputs of around 12bhp and was looking for more was becoming more apparent by the week and along with performance he was also demanding the latest trendy styles and detailing while crucially, relegating full efficiency not out of his orbit-lower down in this priorities behind his bike buying decision. Then there was the matter of style and biking being most exciting segment, every Indian bike failed to deliver, until Hero Honda tried to stir things up in the lions with its CBZ. This bike truly was a major departure from the standard Indian spec but it had staying with problems of different kind.



So you can see why no Indian motor cycle manufactures. TVS-Suzuki included dared to go in for a machine, which embodied the three hiking highlights it was expounded on in the introduction of this feature. Then along come Bajaj Auto & gives as sheer heart-attack in the most delightful way possible with a brace of performance machines, which have in one, fell stroke completely taken Indian hiking to an altogether new plane.

2. Screening: Screening is the 2nd stage of product development that eliminates the greatest number of ideas from further consideration. It is the critical part of the development activity. That is, even though the concept may be considered very marketable, it may be viewed as inappropriate for a firm that is lacking specific resources needed to produce and market it successfully.

Business analysis: The 3rd major step in the new product development is that of business analysis. It is an in depth study of the estimated economic feasibility of new product ideas. It is an attempt to predict the economic the economic consequences of the product for the company as a whole, it is assessing the profitability of a new product idea that helps management in deciding whether to introduce the new product, continue the development and the evaluation further or to drop the G.V.P.P Govt First Grade College


idea. It is the evaluation of the product idea in-depth to determine its financial competitive manufacturing and marketing viability in an accepted business environment.

Steps in business analysis: The three major steps are a) Demand analysis b) Cost analysis c) Profitability analysis

3. Product development: During the development stage- The product idea is converted into the tangible physical! Product. This involves the design and formulation of the product and development of a technically, and commercially viable method of manufacture. Product development is a scientific and engineering task leading to the design and building of prototype working models on one hand and functional testing on the other. Bajaj Discover is a 100 CC Motorcycle built by Bajaj Auto. It debuted in 2006. Bajaj Discover is the latest 100cc bike from Bajaj Auto to take on TVS Star City. The cheaper version will come for Rs 34,500, while the higher version of G.V.P.P Govt First Grade College


Bajaj Discover will cost Rs 36,000 (ex-showroom prices, Delhi). Bajaj hopes to sell about 75,000-80,000 units of Patinas a month. The Bajaj Discover is based on the CT-100, but with a revised gearbox, fresher body s and optional alloy wheels. Bajaj also offers the Bajaj Discover 112 in the entry level segment. The entry-level segment is being strengthened by the arrival of the Bajaj Discover. The company will use it new Pantnagar plant to build the Discover. It is very much visible that all the body s, fairings, electronics of this bike are borrowed from the successful Bajar Wind 125 Worldbike. It is debated whether it was a wise decision to cease the productions of Wind 125 & Caliber 115. Both were highly successful machines & were the top selling models in their respective segment when the production was cut. Both had exceptionally efficient & smooth Kawasaki K-Tec engies. The smooth engines were quite uncommon in India & were well received by the customers. The K-Tec engines are no longer in use & Bajaj instead uses indigenously developed powerplants. Bajaj Discover comes in platinum silver colour with dazzling chrome graphics. It has unique streak designed side s and optoprism headlens with clear lens blinkers. Discover's levers, grips, mirrors and switchgear are of the finest quality, and add to its exquisiteness.



Manufacturer Bajaj Model Discover Model Motorbike Engine 99.27 capacity (cc) Transmission 4-DOWN Starting Kick Weight (kg) 112 Top speed 93 (km/hr) Fuel economy 74 (km/litre) Price (Rs) 38,621

Bajaj Auto has also announced plans to launch a dual-fuel bike which will run on CNG/LPG as well as petrol. The bike is under development.

4. Test marketing: Test marketing is the stage where the entire product and .marketing Program is tried out for the first time in a small number of welt chosen and authentic sales environment. Test marketing is normally the fast step in the development process before a new product is launched either on regional or an nation level, obviously, test marketing is a means of minimizing the risk of national or original launched-

5. Commercialization: Commercialization is the actual introduction of the product into the market place, with all of the related decisions and resource commitments. G.V.P.P Govt First Grade College


Commercialization is to implement the decision taken at earlier stage & committing to the resources to implement new product strategy in other words, raw-materials and components parts s are to be made with the suppliers, channels of distribution are to be selected, manufacturing facilities equipment, process must be get in operation sales people to be hired and trained, advertising program is to be formulated. Thus, it is a commitment in of finance and people. To achieve success in new product development following are the guidelines. 1. Market requirements: Successful innovators pay attention to the requirements of the market. They undertake extensive and intensive market research.

2. Market intelligence: Successful innovations pay close attention to all facts and practice of marketing such as advertising, promotion, selling, packaging, branding technical literature and so on. 3. Top management : Successful innovators have the wholehearted of the people at the top in the corporate hierarchy. 4. Good external communications: G.V.P.P Govt First Grade College


Successful innovators have an open mine and external Communications. That is, they keep in good and constant with institutions in science and technology. 5. Diligent development work: Successful innovators tend to perform their development work diligently and efficiently rather than more quickly.

The new product fails in the market because of the following steps:1. Lack of product uniqueness 2. Poor planning 3. Poor timing 4 .Misguided enthusiasm 5. Product deficiencies

5.2 PRODUCT STRATEGY OR MIX The product is the focus of marketing and it efforts product is the sum total of physical and psychological satisfaction it provides to buyer.

Variables: G.V.P.P Govt First Grade College


a. Product line and range Product line is a group of closely related products which are able to satisfy a class of need to be used together, to be sold to the same consumer groups to be moved through same distribution channels or fall within a given price ranges. Each firm has its own product line. Product range on other hand, speaks of depth of specialization in of varieties based on consumer pockets and functional requirements.

b. Product Design The Marketing decision starts with deg the product in the way, which is required by the target consumer. It is an important factor in the sale of many products. The trend in product appearance is away from ornamentation and leaning towards greater simplicity in form and construction products designed properly to enhance their utility attractiveness of operation, safety and appeal etc and increased sales volumes, etc. c. Product quality Establishment and control of quality standard is a basic step in merchandising. These are established for products either by agreements among producers or by law. These are based on factors like colour texture finish, appearance etc. Quality is an attribute, which is essential for a product to service in the market. Bajaj Auto's are committed for the utilization of the best and most G.V.P.P Govt First Grade College


appropriate technologies, applying the finest manufacturing disciplines to consistently give customers the best value for their money. PLACE STRATEGY OR MIX Place or distributions mix stands for the matching arrangement for the smooth flow of goods and services from the producers to consumers. It is concerned with place time and possession utilities.

a) Transportation: A selection is to be made of the most efficient,

economical, rapid and dependable made of transport for the firms products taking into rail loads, motor trucks, inland waterways and railways express. It is known fact that transport is creating place utility that widens market and market ability for the product of the firm.

b)

Ware housing: Ware housing has its own place in distribution of goods that created time utility by adjusting supply and demand preserving or conditioning the product and obtaining more favorable demand and market price. Today storage involves 4 functions in distributing the goods viz. Receiving, actually receiving and checking, unloaded include goods transfer to warehouse, selecting.

c) Inventory levels:

Merchandising is responsible not only for what to make available but also to know how much to produce. In determining amount of merchandise, to G.V.P.P Govt First Grade College


make for inventory past and current and the anticipated future sales for the product liner are to be considered. It is dependent on economic condition.

d) Channels of distribution:

Every, manufacturer of producer. Is faced with the problem of developing plans and policies involving the choice of channels or channels of distribution for his products. These plans and policies are related with the determine of the number of middlemen to be used. Distribution and dealers to be complied on one hand and franchise agreement stipulating the obligations of manufactures and intermediaries and the legal implication involved in their relationship on the other. Bajaj auto's adopts good distribution policy to reach its product to its customer. At the light in the process the products move from Manufacturing unit to brand office. From brand office to dealers and finally, from dealers to the ultimate s i.e., customers, Sri Sai Bajaj receives the products from brand office.

5.5 PRICE STRATEGY FOR MIX Price is a marketing tool and helps in directing the product to a specific consumer segment price is value of a product expressed in of money. It is a powerful instrument in which both the buyers and sellers are keenly



interested. It is the price of product or a service that ensures a decent return on investment, guarantees stable economic structure creates maintains and extends market and market share.

a) Price policies and strategies:

The price policies and strategies are guidelines and the flames within which management isters prices so to match them to market needs. b) of credit:

Credit by expanding a market can make new firms of production economically worth while. The modem business is built up and expansion is based on the credit. Credit it the breath of modem marketing efforts no firm can think of surviving without this credit. It is a means of sales promotion, its significance is in its contribution to efficient selling.

c) of delivery: Delivery of the goods to the dealers and customers is also of vital importance.

d) Margin: Margin, here refers to the difference between the final price paid by the consumer and total cost incurred in making available to them the product or service. This includes the margin of dealers and producers.

The prices are fixed by the management of bajaj auto's the dealer does not have authority to fix up the price of the product fixes the prices he has to G.V.P.P Govt First Grade College


sell for that price which is fixed by the management. The dealer only gets the commission on certain profit from the company as per the agreement.

5.6 PROMOTION STRATEGY OR MIX Promotion is a form of communication. In marketing effective communication is absolutely necessary even though you have a good quality and brand product, best package and also you offer a fair price. People will not buy your product, if they have never heard of it and they are simply unaware of its existence promotion efforts act as a powerful tool of its entire marketing program.

a) Advertising: Advertising is a very popular method of impersonal communication using, its wide variety of media and media vehicles. In planning advertising decisions must be made on the objectives to be achieved the audiences to be reached etc.

b) Trade fairs and exhibitions: An exhibition is the huge congregation of manufactures to dealers under a single roof for displaying demonstrating and selling their products and a trade fair is a mammoth gathering of prospects arranged by manufacturer and the dealers where fun and frolic and entertainment are prominent.



c) Public relations: It involves the installation and maintenance of mutual understanding between a firm and all that are likely to come in contract with it.

There sections of society" are customers, share holders istration

staffs and general public it attempts to portray the image and personality of organization. It is an impression of delivery reciprocal understanding and goodwill. Thus, the above dealt concepts are very useful i.e., weapons to make the product very powerful in market by this the product can stand firmly in the market.



MENT Meaning Advertising is a persuasive communication to potential consumers or target buyers in the market, it is intended to influence the buyers in the market and create and increase in sales. Advertising is thus the method or mode of carrying a massage to the customers or people to buy a product 5.7 OBJECTIVES OF ADVERTISING The main goal of advertising is to stimulate exchange-sell goods and services and create more consumption. 

Make consumers aware of the brand or product and create on intention

to buy."Change the attitude of the consumers from disinterest in a product to a state of interest and desire to buy.  Inform the market of a new product or an improved product or of an

existing product and its uses or entirely new idea to have a large market share.  Build an image of the product in the market and create a permanent

market.  Help personal selling through non-personal communication.  other sales promotion efforts.  Force middlemen to handle the product.



 Publicize some change in the market strategy.  Counteract prejudice or substitution.

 Group of customers. Advertising s a sales man's call or uncovers Potential customers.

Media of Advertising The following are the important advertising media 1. New papers: They are appropriate for announcing new products and developments in existing products. They are suited to opportunity market due to their frequency of publication. 2. Magazines: Magazines are designed to suit the reader. It has a longer life and it also makes ment attractive. 3. Outdoor advertising: This is the oldest form of advertising and products that need a wide appeal use this method. It is meant for moving population. Some of kinds are posters- boards, neon signs, sandwich men, car cards, sky writers, electric signs, etc.

AUDIO VISUAL ADVERTISING Under this there are



a. Films: Film advertising is yet another medium of publicity characterized by saved, motion, color and vision. It has wide coverage. I this it is possible to demonstrate the product use. b. Radio: It is also a mass advertising media but a non-visual one. Commercial stations are step to help marketers to their product. c. Television: It is fast growing mass media and the message reaches all homes having viewers, virtually adults and children are the audience, message is conveyed through both eyes and ears.



CHAPTER 6 ANALYSIS AND INATERPITATION OF SURVEY DATA Consumer survey analysis :In order to know the opinion of of “Bajaj Discover” model a consumer survey was under taken 50 respondents were selected based on random sampling method. The respondents selected are raring ages of varying income groups and residing ages of varying income groups and residing in different locations of the city carefully designs questionnaire was prepared and given to the selected respondents. The following is the analysis of survey of 50 respondents on different aspects of the bike.



Table 1 Showing the qualification of the respondents. Qualification

No. of

percentage

S.S.L.C P.U.C. Graduation Post graduation Total

respondents 5 6 36 3 50

10 12 72 6 100

As per the above 50 respondents 72% are graduates 6% are post graduates and12% PUC and 10% are S.S.L.C. Graph showing the qualification of the respondents.



TABLE 2 The table showing occupation of the respondents. Occupation

No. of

Percentage

Student Business Profession Employee Total


60 22 10 8 100

Graph showing occupation of the respondents.

Here the above table address that our of 50 respondents 60% are students 22% are business 10% are profession and 8% are employees.



Table 3 showing that monthly income of the respondents:Income in

No. of

Percentage

rupees Below -5000 5000-10.000 10000-15000 15000 and above Total


28 30 14 28 100

Graph showing the income per month of respondents :-

Out of 50 respondents the income level of 28% is below 5000 and is below 5000 is 30% of 5000-10000 and 14% is 10000-15000 and 28% is 15000 and above.



Table number 4 The table showing the classification of respondents on the basis of source of information:Source of

No. of

Percentage

information ments Dealer’s Friends News papers Total

Respondents 30 10 7 3 50

60% 20% 14% 6% 100

Graph showing the classification of recordation’s on the basis of source of information



Table Number 5 The table showing the factor influencing the purchase of “Bajaj Discover” Factors

No. of

Percentage

Price Brand Image Performance Outlook and

respondents 6 6 19 13

12 12 38 26

design Technology Total

6 50

12 100

Graph showing the influencing factor where purchasing a “Bajaj Discover”

Out of 50 respondents price influenced 12% brand image 12% performance 38% out look and design 26% and technology 12%



Table 6 The table addresses the inferior factor:Showing consumer opinion regarding price:Price

No. of

Percentage

High Reasonable Low Total

respondents 12 36 2 50

24 72 4 100

THE GRAPH SHOWING CONSUMER OPINION REGARDING PRICE:-

out of 50 respondents 24% says that the price is high and 4% says is low and the range remaining 72% says is reasonable.



Table 7 Showing the superior factor and inferior factor in “Bajaj Discover” Factor

No. of

Percentage%

Low period Performance Outlook and

respondents 3 24 10

6 48 20

design After sales and

4

8

service Total

41

82

The graph showing superior factor and inferior factor in “Bajaj Discover”



Table 8 Factors

No. of

Percentage

Highly priced Low performance Outlook and

respondents 1 1 4

2 2 8

design After sales and

3

6

service Total

9

6

The graph showing the inferior factor:-

Out of the respondents found inferior factor in that in 2% found that the highly period 2% low performance 8% found that outlook and design and 6% found sales and service.



Table no.9 Showing consumer opinion regarding complaint in “Bajaj Discover” Opinion

No. of

Percentage

Yes No Total

respondents 25 25 20

50 50 100

the graph showing consumer opinion regarding complaint in “Bajaj Discover”



TABLE 10 Showing consumer opinion regarding after sales and services from the dealer:Opinion Satisfactory Un Satisfactory Total

No. of respondents 44 6 50


percentage 88 12 12


CHAPTER 7 SUGGESSTIONS AND CONCLUSIONS:SUGGESTIONS:1) As the bike suffers from the few problems like fuel efficiency. The respondents suggest that the company should take steps to improve the fuel efficiency and other problems of the bike. 2)

Some respondents are the opinion that their is problem of good grip

in the tyers used. Hence that they recommended for charge to provide better road grip. 3)

Respondents suggest that the company should take initiative in

selling up more number of authorized services centers in different locality of the city. 4)

Respondents feel that the price are “Bajaj Discover” model is high

and suggested that Is should be brought down so that more people can purchase it. 5)

Few of the respondents are of the opinion that the owners sales

service of the dealer is not up to their expectation. Hence that the dealer’s should consider bringing improvement is their services to their consumers. 6)

Frequent changes of model are not like by the respondents.

7)

It is also suggested that company should open an retail outlets in

different part of city for the distribution of spare parts.



CHAPTER-VIII Findings In every business field problem is common. The problems faced by the manufacturer are as follows; 

Heavy competition Competition is more in this field. In India competition is not only from

Indian Company but also from the foreign company. 

Govt. policy In India every year the Govt. policies are changing according to their

economic situation. Some time it reduces the import tax, rules & regulations these all effect on Indian companies. 

Competing in price To attract the customer the competitive companies are reduce prices of

their product, it will create less price competition. 

Different consumer taste India is a heavy populated country. Its population across the boundary of

millions. In India different economic stages people are there, their taste also changes according to their economic condition. 

Less production units As they have production plant at 2 places in the country, so they are

facing difficulties to cope up with the market demand. G.V.P.P Govt First Grade College




Development of Indian economic system According to development of Indian economy, the economic stages of

Indian people also raised. The taste & mentality is turned from two-wheeler to four-wheeler. It will be effect very badly on Two-wheeler Company. 

More fuel charges Now-a-days petroleum companies are raising the rate of fuel.



SUGGESTIONS  The dealer should improve the display two-wheeler in their showroom, so that the customers will be attracted towards the two-wheelers and also the dealer should highlight the advantage of the model when compared to other models.  To improve the advertising strategy in the media most of the customers buy their two-wheeler after having a complete knowledge of the model. So the ment should give all the particulars about the model regarding fuel efficiency, cost factor and other specifications.  In general Bajaj Discover is eye catching and attractive with twin advantage

of power & mileage in different CC of vehicle.  According survey, majority of getting information is popularity more No. Of response has been indicated. Because in the modern multidimensional economy the popularity has to play very important role. It is through popularity only that we come to know about various products Bajaj Pulsar popularity with catching slogan “Definitely Male”.  By seeking sales report & fuel efficiency test is compared study. We can

easily predict that Bajaj Discover is over all the best performance motorcycle in the country.  Majority of the respondents rides bike regularly, naturally they are satisfied. If they are dissatisfied then they will simply replace it to get satisfied motorcycle.  To conduct free service & to give discount for spare parts purchased during that period. Manufacturers should conduct the service comps at least once in a year at the dealer point & the company’s service engineers should supervise these services. Here customers can have direct with the company’s service engineers so that they can get their trouble cleared. G.V.P.P Govt First Grade College


 The quality of the product must be improve, colour is one of the important aspects, now-a days availability of the various metallic colours if the colour is dislike by the failure in the market & quality of performance for trouble free maintenance.  Increase the No. Of dealers allover the India & also increase the showrooms for providing the better service for the customers.  The Co. should increase its production plants in many places of the country.

Conclusion I Studied consumer behavior at Bajaj Sai motors. It was a really good opportunity for me to have a Project in this show room when taken the project work. After studying I came to know that the service customers are fully satisfied about the vehicle, The show room must give ment in paper Television etc. The customer should influenced by there promotion Activities. The show room is providing good facility to customers and also there are well working employees, who work promptly in good manner and the customer are satisfied by there facilities.



Questionnaire Dear Sir, I am happy to introduce myself as a Kallesh S. studying final year B.B.M in G.V.P.P.Govt First Grade College hagaribommanahalli . I have undertaken a project

work

entitled

“marketing

Statuary

of

Bajaj

Discover”

in

hagaribommanahalli city” with special reference to Sri Sai Bajaj” Could you speak a few minutes in answering the following questions? The information given by you will be used only for my academic purpose your identity will be kept confidential. Thanking you, yours faithfully. Kallesh S Questionnaire Please mention whatever [ ] applicable. 1.

Name :

2. Address : 3. Qualification : a) S S L C c) Graduation

b) P.U.C. d) Post graduation





4) Occupation a) Student

b) Business

c) Profession

e) Employee

Other’s please specify___________________ 5) Income of family per month. a) Below 5000

b) 5000-10,000

c) 10,000-15,000

c) 15000 & above

6) Do you have any two wheelers (Bike?) a) Yes

b) No

7) If yes which bike you are having a) Bajaj Discover

b) Hero Honda

d) ion

d) Pulsor

8) Do you have own Bajaj Discover. a) Yes

b) No

9) If yes how did you come to know about this product? a) ment

b) dealer

c) Friends

d) News papers

10) What factor do you consider while purchasing Bajaj Discover vehicle? a) Price c) Performance and mileage e) Technology


b) Brand image d) Design and outlook


11) What is your opinion about the price of Bajaj Discover a) High

b) Reasonable

c) Low

12) Do you find any superior factor in Bajaj Discover against other? a) Yes

b) No

13) If yes which superior factor do you consider? a) Performance

b) Low priced

c) After sales and service

d) Outlook and design

14) If no which inferior factor. A) Highly priced

b) Low mileage

c) Pick up

d) Low pick up

15) Do you have complaint in Bajaj Discover Bike? a) Yes

b) No

16) If yes how often a) Rarely

b) Frequently

c) Occasionally 17) What is your opinion about the ‘after sales and service from dealer? a) Satisfactory

b) unsatisfactory

18) Do you recommended this brand to the potential buyer a) yes

b) No

19) If ‘Yes’ mention the reasons----------------------------------------------------------------------------------------------------------------------------------------------------------------------G.V.P.P Govt First Grade College


20) If ‘No’ Please share ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------21) Your suggestions to the company? ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------22) Your suggestions to the dealer -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Place: - Hagaribommanahalli Date :-


signature,


Biblography Marketing management

=

Philip kotler C.N Sonnataki

Marketing salesmanship

=

Ramaswamy.

Encyclopedia

=

Britannica Encyclopedia

Website

=

WWW.bajajautos.com

=

Auto car march 2008.

and advertising


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