Physical Evidence Kfc 5w5430

There are many examples of physical evidence, including some of the following:

PHYSICAL EVIDENCES The building itself (such as prestigious offices or scenic headquarters). This includes the design of the building itself, signage around the building, and parking at the building, how the building is landscaped and the environment that surrounds the building. This is part of what is known as the services cape. Upon targeting the urban, youth population and the family sector, the outlets of KFC are conveniently placed in malls, and near colleges, shops, theatres, thereby enabling increased footfall to the outlets. In some selected countries, KFC offers free home delivery to offices and homes in some regions/outlets. The Red color is most attractive and KFC has tried to make the most of it by using it as the basic theme for all of its outlets. The restaurant is aptly illuminated with sufficient lights that go very well with the ambience.

THE INTERIOR The interior of any service environment is important. This includes the interior design of the facility, how well it is equipped, internal signage, how well the internal environment is laid out, and aspects such as temperature and air conditioning. This is also part of the services cape. Bright, and bold graphics on the restaurant exterior and interior that incorporate the Kentucky Fried Chicken as well as KFC, communicates a fresh sense of pride Graphics and pub signs that showcase the company’s icons; 11 Secret Herbs and Spices; Finger Lickin Good; Sunday Dinner, Seven Days a week.

PACKAGING The packing has been well accepted in the worldwide. Moreover, red which is a main color in its package and logo symbolize wealth and happiness. The packaging for KFC products is chosen according to performance against 3 criteria: I) Heat Retention II) Moisture removal III) Grease absorption The packaging material and carton design are all adapted to maximize performance against these three criteria.

INTERNET PRESENCE / WEB PRESENCE KFC is the top brand for consumers on the mobile Internet, according to a study from BuzzCity. What should KFC be doing? A judgment aside from the animal cruelty aspect, KFC is a business that needs to protect its online image. There are various things that can and should be done in order to protect the brand. The very first is to acknowledge there is a problem with the online reputation of the company and not to let bad publicity go unchallenged. KFC needs to tell their side of the story and point out the progress they have made through the years on the issue of treating animals. Since, Organizations such as PETA have made KFC their target and the amount of negative content out there that is ranking well and harming the Google CV of this company is staggering. Another important element is being able to publicly take credit to the positive things KFC has been doing in the communities through the years. Whether it is creating jobs or donating to the local public schools, anything that KFC has done that has improved the lives of the communities where KFC restaurants are operating is something they should be sharing online with their potential customers.

BROCHURES KFC Menu is again printed in RED color, which is in sync with the internal décor. Along with this, they have a very big Menu board at the top of the counted where payments are made and food is received by customers. This helps customers to decide on what they want to eat while they wait in the queue to place their order.

FURNISHINGS Heroic use of the signature red colour and bold architectural way, Warm and contemporary interior designs, spacious and innovative seating help customers feel welcome and comfortable. They have seating arrangements of basically three types I) Long Table which could be occupied by individuals at the same time couples can too in. II) Tables with chairs for 4 III) Big Tables with more numbers of chairs for Larger Groups

SIGNAGE The logo of the smiling Colonel is probably one of the most recognized faces in the world and instantly brings the image of fried chicken to one’s mind.

Logo of the founder with his signature string tie with a red apron. The apron symbolizes the home-style culinary heritage of the brand and reminds customers that KFC is always in the kitchen cooking delicious, high quality, freshly prepared by hand, just the way the founder did 50 years ago.

-KFC and its new company jingle, finger lickin good´ is a frequent announcement on televisions, billboards, flyers and radio. The concept of showing a normal customer deeply involved in devouring his piece of chicken usually turns on the drool factory in everybody’s mouth and makes them rush to the nearest KFC. In CANADA where chicken lovers are plenty abound these ads featuring normal people connect instantly and create a rush at their outlets. Using the following methods KFC spreads its message of finger licking good chicken. 

Uniforms and employee dress.

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Business cards.

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Mailboxes.

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Many others . . .

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Champs stands for our belief that the most important thing each of us can do is to focus on the customer. It stands for our commitment to provide the best food and best experience for the best value. CHAMPS stand for the six universal areas of customer expectation common to all cultures and all restaurants concepts. The CHAMPS These are Cleanliness Hospitality Accuracy Maintenance of Facilities Product Quality Speed of Service

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CHAMPS

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is the philosophy to ensure that the customer has the consistent quality experience in every restaurant, everyday, on every occasions and you will be playing role in delivering CHAMPS to our customers.

Discuss the new logo of KFC. What are the different changes made and why? As a customer, compare your perceptions about the new versus the old logo. Colonel Harland Sanders is shedding his white suit jacket for a red cook’s apron as the company he founded unveils a worldwide redesign of its KFC restaurants and one of the world’s most recognizable icons. The company unveiled a new brand logo that includes bolder colors and a more well-defined visage of the late Kentucky Fried Chicken founder, who will keep his classic black bow tie, glasses and goatee. This change gives a chance not only to make sure that they stay relevant but also communicate to customers the realness of Colonel Sanders and the fact that he was a chef. The logo changed for only the fourth time in 50 years, and for the first time in nearly a decade. The smiling Colonel is featured against a red background that matches his red apron, with the KFC brand name in black thick lettering under his chin. The store designs now include new graphics with the Kentucky Fried Chicken name and signs that read, “Finger Lickin’ Good,” and “11 Secret Herbs and Spices,” references to the Colonel’s famously secret recipe. The logo also replaced the old one on another KFC icon, its chicken bucket.

Critically discuss the physical evidence features KFC is going to use in the outlets.

Newly built stores throughout the world will be upgraded over the next 12 months, the company said. Television ads with the new logo will begin in January, and the new logo is already on KFC’s web site. KFC is owned by Yum Brands Inc., a Louisville, Ky.-based restaurant company that is also the parent of Taco Bell and Pizza Hut. “Eventually this will make its way to every restaurant,” Dedrick said. “Any new stores we build or any remodels that we make from here on out will include the new Colonel.” The company said the new restaurants in the U.S. will include warmer interior colors, open shopstyle glass windows and a digital jukebox that plays customer-selected music for free.

The new designs will go into international stores, including KFC’s booming restaurants in China, where the company is opening more than one new restaurant every day, said Amy Sherwood, a Yum spokeswoman. There are currently 14,000 KFC restaurants worldwide and 1,700 in China. | AdChoices The KFC brand is wildly popular there, but that doesn’t mean the restaurants and the Colonel Sanders logo shouldn’t be updated, said Sam Su, president of Yum’s China division. “We will not hesitate to bring change to the brand if it will enhance the offering to the consumers,” Su said in a phone interview from Shanghai. “Consumers are asking for continuous innovation and the reason we have such a strong brand is our willingness to innovate.” Graham Allan, president of Yum’s international restaurant division, said many people don’t realize that Sanders existed and started the company on his own. The new logo hearkens back to the Colonel’s days as a cook and entrepreneur, he said. “The thing that’s distinct about the Colonel is that he was a real person, he did spend time in the kitchen, he did develop the original recipe himself, and I think what this logo does is reinforce that in a very simple but dramatic way,” he said. Sanders introduced his Kentucky Fried Chicken recipe at his own restaurant in 1939 and went on to run a chain of chicken eateries. He sold the company in 1964, but became a celebrity as a result of the commercials and personal appearances he made for the chain until shortly before his death at the age of 90. Sanders was known to shed his white, double-breasted suit to don an apron when he worked in the company kitchen, his former assistant said. “The Colonel was so happy when he was down in the test kitchen,” said Shirley Topmiller, who worked for Sanders in Louisville for 10 years until his death in 1980. “He loved to get down there and work — and he did wear an apron.” KFC is hoping to draw attention to the new logo with a giant, 87,000-square foot version of it that can be seen from space. The massive logo consists of 65,000 1-foot square painted tiles that were laid out in the Nevada desert over 24 days.