My Internship Report 48406a

TABLE OF CONTENTS: CHAPTARS

PAGE NO

1 History of hotels: 1.1 History of hotels in the world-----------------------------------3 1.2

History of hotels in Cyprus--------------------------------------4

1.3

History of Louis Hotel -------------------------------------------4

2 Introduction 2.1 Introduction of Louis Phaethon Beach----------------------------5 2.2 Louis Phaethon beach > accommodation---------------------------5 2.3 Louis Phaethon Beach > Facilities -----------------------------------6 3 Marketing mix 3.1 Product--------------------------------------------------------------------8 3.2 Price-------------------------------------------------------------------9 3.3 Place-------------------------------------------------------------------9 3.4 Promotion-------------------------------------------------------------10 4 Recommendations & learning’s: 4.1 Recommendations-------------------------------------------------------11 4.2 Positive learning’s-------------------------------------------------------11 4.3 Challenges----------------------------------------------------------------12

5 Bibliographies: --------------------------------------------------------------------13

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EXECUTIVE SUMMARY: It is compulsory internship report which was assigned to me, for this I have to do internship and I did in Louis Phaethon Club Beach Hotel for six 16 weeks, and I am making this report on the experience gained with that internship. This was my first working experience in the hotel industry since I started my program of hospitality management. My position was held as a bar waiter under food and beverage department, overall it was an excellent experience regarding to learning and face to face conversation. The Louis Phaethon Beach is located on the Paphos coast near the picturesque harbor and only 10 km from Paphos International Airport. Louis Phaethon Beach hotel is directly on the beach, with an unlimited Mediterranean Sea view. Hotel Louis Phaethon Beach is the 4rth star all inclusive hotel with more than 400 rooms, in the heart of Paphos which is blue area it’s a luxurious hotel and handles all type of functions like business meeting, wedding functions, then there is an outdoor catering facilities, conference rooms, restaurants and other social functions. During my internship period my position was held in the bar as a bar waiter where my duties and responsibility was to serve the alcoholic and non alcoholic beverage. But I have learned much more in showing my intention towards learning the function of other departments , likes finance department, housekeeping department and front office by standing on the reception. In the reports I have written all my experiences good and challenges very generously. Overall it was an exciting experience and I have learned a lot from this internship and I am looking forward to use this experience in my future jobs.

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CHAPTAR NO 1

HISTORY OF HOTELS

1.1 HISTORY OF HOTELS IN THE WORLD The history of hotels is very old when people started to make inns for the travelers, since the beginning of time, people have traveled for commerce, religion, family, health, immigration, education and recreation. As cited by Texas Tech University, the word "hospitality" comes from the Latin root meaning "host" or "hospice." The university further noted that the first hotels were nothing more than private homes opened to the public. Most, unfortunately, had poor reputations. Under the influence of the Roman Empire, inns and hotels began catering to the pleasure traveler in an effort to encourage visitors.

The first inn located in America was recorded in the year 1607 and lead the way with many other firsts in the hospitality industry. The first publicly held hotel (the City Hotel) opened in New York in 1792. The first modern hotel (the Tremont) opened in Boston in 1809 and the first business hotel (the Buffalo Statler) opened in 1908.

Eventually, from then on, more hotels were built and this gave birth to the hospitality industry which also led to the classification with the star system. The star system was assessed by: the price, the hotel's standard of service, and the hotel's facilities offered.

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In the past, hotels were just normal houses offered for guests to stay in. Some were in the form of inns. These were situated near ports for sailors to spend their night during their short breaks in the country. Usually the room just consisted of a bed that was big enough for two people. 1.2 HISTORY OF HOTELS IN CYPRUS: The early stage of the hotel situation in Cyprus is showing in the following diagram.

2000BC

1000BC

0AD

1000AD

2000

1.3 The history of Louis Hotel: Louis Hotels currently owns and operates a range of 9 hotels in Greece and 9 hotels in Cyprus. Our luxury hotel accommodation comprises of 4 & 5 star hotels, A category hotel apartments, in Cyprus, 4 star hotels in the Greek Islands. Louis Hotels offers Hotels in Cyprus and Hotels in Greece for leisure, family holidays, all-inclusive stay and business. Louis Hotels is currently present with hotels in Cyprus and the Greek islands of: Corfu, Zakynthos, Rhodes, Crete and Mykonos.

CHAPTER NO 2

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2.1 Introduction of Louis Phaethon Hotel: The Louis Phaethon Beach is located on the Paphos coast near the picturesque harbor and only 10 km from Paphos International Airport. Our hotel is directly on the beach, with an unlimited Mediterranean Sea view. Relax at the Louis Phaethon Health Club, enjoy a swim in one of our indoor or outdoor pools

or

forget

your

stress

and

go

for

a

steam

bath

or

a

jacuzzi.

Official rating: 3 stars. The 4 star rating for Louis Phaethon Beach refers to most of the C.T.O's classifications 2.2 Louis Phaethon Beach > Accommodation Room Types: Inland view Rooms Sea view rooms Family Sea View

interior as per sea view room Interior as per family inland view room

Family Inland View Number of units: 422 Room Facilities: Air-conditioning/heating Private bathroom Balcony Direct dial telephone Hair dryer Safety deposit box (extra charge) Radio Satellite TV Mini Fridge (extra charge)

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2.3 Louis Phaethon Beach > Facilities Hotel services Shopping arcade Porter service Internet cafe corner Currency exchange Wi-Fi connection service at hotel lobby area Babysitting (on request) Laundry facilities Car/Bicycle Hire Doctor on call Restaurants & bars Esperides restaurant: Cypriot and international cuisine, serves buffet breakfast, lunch and dinner Cafe Vienna: serves hot and cold drinks and desserts Atrium lobby bar: serves hot and cold drinks only Chariots nightclub: open daily Helios pool bar and restaurant: serves snacks and buffet lunch, opened only during summer period China Spices restaurant: outdoor restaurant opened only during summer period, serves Chinese buffet lunch

Leisure & Sport facilities:

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Outdoor swimming pool Heated indoor pool (pool towels provided) In-house professional animation team organizing morning & afternoon activities Health club including gym Massage 20-seat Jacuzzi Sauna Steam rooms Archery Air rifle shooting 2 tennis courts Basketball court Beach volley Flat 5-rink bowling green Short mat bowls Football pitch 2 bton courts Table tennis Cards room for bridge players Electronic games Billiards Daily evening show & disco Jacuzzi, Gym, Volleyball, Bicycles

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Resident dance leaders from November till April Children Facilities, 1 children’s pool (part of main pool), Children’s club Supervised creche for infants, 2 childrens playgrounds (1 pirate ship) Daily kids mini disco & mini cinema Wedding Facilities, Wedding packages and services Conferences, Conference facilities for up to 400 delegates, theatre style Heating / Air-condition, In all rooms individually control heating/air-conditioning, water heating system: central boiler room (fuel oil).

CHAPTER 3

MARKETING MIX: The Hotel Louis Phaethon Beach integrating all elements of marketing mix successfully. 3.1 PRODUCT: Hotel’s products are its rooms and services and better the room and services will be higher the reputation of the hotel and the quality of product. High quality services accompanied by exemplary personal service, differentiated from competition quality with an over all brand strategy, has proven to be the successful approach, generating high level of repeat business. ROOMS: There are almost 430 room’s variances between single, double and some suits are available for customers here. And 5 types of rooms including Standard single

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Standard double single double Deluxe room Suits All of our rooms are well furnished and luxurious, and a best place to spend your time

3.2 PRICES: The Hotel Louis Phaethon prices are more economical compare to other 4 & 5 stars hotels in Cyprus. As because of its popularity around the whole world, mostly in Eastern Europe and Western Europe, yearly basis it is the very busiest the hotel in Cyprus as because of price consciousness, the hotel is using some extreme strategy in order to keep the tourist and clients for long time and repeat business. Therefore the hotel Louis Phaethon is giving very special prices to the guest in a different period of year.

3.3 PLACE: Hotel is Located in the city's bustling business district, in the heart of Paphos, the distinctive Hotel Louis Phaethon. Welcomes both business and leisure travelers. As you will see from the moment you arrive, our hotel offers striking views of sew views as well as the natural beauty of Paphos. Guest rooms that combine classic luxury with contemporary business tools, and a level of service that's a step beyond other hotels. Customers can book rooms, banquets, and other services on the internet and on the phone too. Product and service information are sold to the guest via personal selling, direct

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marketing advertising and the internet. Delivery channels include travel agents and international reservation system.

3.4 PROMOTION: The basic way of promoting the hotel which I notice was phone calls and then the personal meeting by the marketing staff, added to that they value customers comments too and it’s very important for promoting hotel. Marketing staff’s public relation is very strong they meet the corporate people in a very friendly way. Public relation in local market will remain an important element in the marketing mix presenting the hotel as a ive member of the communicating and participating in significant local events. For ment they publish broachers, and if there any new package comes then they make it in broacher, like Easter packages, summer packages, Buffet packages etc Words of mouth are very important for promoting any hotel but for this the hotel staff needs to be very punctual and good, added to that their services need to be very quick. Primary focus will remain on mass communication with via print ads in trade publications and on the internet .Direct mails campaigns to existing prospective client will increase as a cost effective meaning of target campaigning Personal selling in the local marketing will remain an important element of the mix in order to continue to build important relation ship within a local community and generate a high level of corporate activity. CHAPTER 4 4.1 RECOMMENDATIONS AND LEARNING

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The quality of food must be improved in hotels. Prices of food must be reason able according to their food standard and services. The hotels should follow new technological trends.. There must be proper marketing and sales promotion for hotel industry. Hotel should be constructed at beautiful locations. There should be proper security system to secure the hotel from any terror attack. They must raise their voice and negotiate with government for chalking out sound policies for the improvement in hotel and tourism industry. Parking facilities must have ample space. Room services should be according to needs of customers. Attendants must be adequately trained, educated, well behaved and efficient.

LEARNINGS: 4.2 POSITIVE LEARNINGS: That is for sure that positive learning’s are more then positive learning because internship is an important part of the BA, it has includes many learning’s including these. Skill enhanced: I have learned books for my 16 years of education but never did a job, so this internship has given me the chance to talk and work with different types of peoples. Reading books can never be enough for us all because we have to learn practical implication of these because without is just like the fish in the pool. Confidence gained: This is one of the important learning of the internship because in class room we didn’t learn how to talk and conversation with the customers especially in English language so the internship has given us the chance to do that. Because is

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something that u learned with the meeting with different types of peoples especially for marketing peoples. Technical skills: While doing internship one thing you surely will be aware of after that is technical skills because the phone exchanges. File works, going in different departments for works and meeting that give you much to be fruitful for you in the future life of yours and frankly saying I was very unskillful before that.

CHALLENGES: 4.3 WORKING AS UNIT: I think is an art which I didn’t learn much in the hotel because these peoples were also not working in the team very much, I mean for this is that there were a team work in same department but there were no team work with the linkages with the peoples of other departments I guess because the salaries f marketing staffs are higher then the employee’s of other departments that’s why it creates a jealousy factor in the employees of other departments. 4.4 JACK OF ALL TRADES: Now it is some how good too but any way bad too. Because I have worked in many places like in the restaurant, Bar, Inventory, Pool Bar, Housekeeping, Like a link between marketing and a finance department It was overall very good for me to work in a crucial hospitality industry as it will assist my future carrier.

CHAPTER 5

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5.1 Bibliography: Kotler.Philip (2006) Principles of marketing (11th edition) Bovee.L.Courtland (2002) International edition management Bovee.L Courtland (1994) Advertising excellence) Keller.Lane.kevin (1997) Strategic brand management Internet:http://www.louishotels.com/hotel_CYP_PFOLPHB_Louis_Phaethon_Beach.html http://www.louishotels.com/ http://www.google.com. http://www.visitcyprus.com/wps/portal

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