Molring Chips 2r671s

MOLRING CHIPS Oleh: Indra Pramana Putra (14/368450/SV/6897) Rekan kelompok: - Desta ismiana - Mardika Dwi M - Haris Husain

Molring or dry Cimol is one snack original in Tasikmalaya . This snack is famous in Tasikmalaya which made from a mixture of starch, wheat flour, salt, garlic, pepper and water but has a flat shape like potato chips. The Molring taste different from usual, molring have more flavor crisp, savory, and is available with a variety of original flavors, spicy, sweet cheese, Balado, barbeqyu, grilled corn and sweet corn.

FEASIBILITY STUDY OBJECTIVES BUSINESS • The objectives of Molring Chips Business Feasibility Study is to determine whether the business is viable or not to be implemented, reviewed from several aspects, among others: 1. To know the state of the market potential. 2. To determine the state of competition. 3. To determine the design of products and the determination of the brand. 4. To find strategies and approaches in product pricing 5. 6. 7. 8.

Estimated financing remains Estimated operating costs Estimated operating costs and sales Estimated profit

SWOT ANALYSIS 1. Strength (strength) a. Has its own characteristics of other products b. A fairly cheap price c. Various flavors 2. Weakness (Weakness) a. The booking process until the goods are ready for sale takes quite a long time b. Delivery is sometimes impaired 3. Opportunity (Opportunity) a. Yet the same product in Madiun 4. Threat (Threat) a. Competitors in the same type (chips) is a lot, such as chips fruits.

MARKET ASPECT

1. Viewed from Market Aspects Molring snacks with different flavors has good prospects because in Madiun no selling molring, while enthusiasts of molring quite a lot. The market share we are aiming for is the students and the public because our products are not limited by circles. Given existing market share, we feel that our business idea feasible 2. Consumer purchasing power Judging from the market share we are heading, namely students and the general public ranging from teenagers to adults, then prices Our offer is also adjusted to the market price. 3. Consumer Behavior Consumers want a snack that is different from existing ones and matched to the new taste. For that we provide flavors that have been guaranteed suitable for consumers such as original spicy, Balado, barbeqyu, sweet cheese, grilled corn and sweet corn.

Product Prices Prices ½ kg molring: Rp. 10,000 ½ kg of molring can be divided into three smaller pack : • Molring initial unit price: Rp. 10.000 : 3 Rp.3.300,00 • Molring unit price on the market: Rp.3300.00 : Rp. 5000.00 / Pack

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TARGET CONSUMERS BUYING

Molring snacks with different flavors has good prospects because in Madiun no selling molring, while enthusiasts of molring quite a lot. The market share we are aiming for is the students and the public because our products are not limited by circles. Given existing market share, we feel that our business idea feasible 1. Consumer purchasing power Judging from the market share we are heading, namely students and the general public ranging from teenagers to adults, then yangkami price offer is also adjusted to the market price. 2. Consumer Behavior Consumers want a snack that is different from existing ones and matched to the new taste. For that we provide flavors that have been guaranteed suitable for consumers such as original spicy, Balado, barbeqyu, sweet cheese, grilled corn and sweet corn. 3.We market these products in the campus environment and our products are also widely purchased by the public. The target market poduk we are all walks of life from children to adults.

Business Flow Chart PENJUALAN

RESELLER

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PENJUALAN

Product Design MOLRING CHIPS