Markstrat Presentation 5x2v46
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Markstrat Simulation Industry 5 Firm I
Growth of the Industry By Volume
By Value
MARKET SIZE
MARKET SIZE
2500
1200
Total Total 1000
Sonite
2000
800 1500
Sonite 600 1000 400
Vodite 500 200
Vodite 0
0 0
1
2
3
4
5
Period
6
7
8
9
0
1
2
3
4
5
Period
6
7
8
9
Movement of Stock Price Index of firms in the industry STOCK PRICE INDEX 3,000
A
2,500
E
2,000
O
1,500
I 1,000
U
500 0
1
2
3
4
5
Period
6
7
8
9
Pricing in the Industry AVERAGE MARKET PRICE 1100
Vodite 1000
900
800
700
600
500
Total 400
Sonite
300 0
1
2
3
4
5
Period
6
7
8
9
Firm I Journey Sonite Market: Shift on focus from Singles and Others market(Singles & Others through SIBI and SIRO) to Professionals and High Earners Reason for fall in SIRO and SIBI: Low focus on R&D to improve performance in period 3 and 4
Vodite Market: Focus on Early adopters. Led to 24.3% market share in the vodite market at end of period 7
Strategy • Be Close to Our Customer Requirements • Make Better Products by investing on R & D when and where needed • Offer better options to the target segment as compared to competitors
Competitor Analysis Fir m
Buffs
A E
SELF
Single HiEar Other s Pros ners s SAMA
A
VAVA
VAVA
SEAL SEMI
SECK
E
VETO
VETO
I
VITA
VITA
U
SIKA SONO
Innovs Adopters Followers
SALE
I O
Firm
SOSO
SOLD SONE SULI SUPR
VAVA
VITA
O U
VULF
SIBI
SIRO
SIKA
VITA
Market Research Reports
Going Concern
Mistakes • Price Forecasting: Contribution Margin – Adv Costs – Sales Force • Reading Market Research Reports • R & D Projects were not upto the mark
Learning • Design products as per the customer requirements
Growth of the Industry By Volume
By Value
MARKET SIZE
MARKET SIZE
2500
1200
Total Total 1000
Sonite
2000
800 1500
Sonite 600 1000 400
Vodite 500 200
Vodite 0
0 0
1
2
3
4
5
Period
6
7
8
9
0
1
2
3
4
5
Period
6
7
8
9
Movement of Stock Price Index of firms in the industry STOCK PRICE INDEX 3,000
A
2,500
E
2,000
O
1,500
I 1,000
U
500 0
1
2
3
4
5
Period
6
7
8
9
Pricing in the Industry AVERAGE MARKET PRICE 1100
Vodite 1000
900
800
700
600
500
Total 400
Sonite
300 0
1
2
3
4
5
Period
6
7
8
9
Firm I Journey Sonite Market: Shift on focus from Singles and Others market(Singles & Others through SIBI and SIRO) to Professionals and High Earners Reason for fall in SIRO and SIBI: Low focus on R&D to improve performance in period 3 and 4
Vodite Market: Focus on Early adopters. Led to 24.3% market share in the vodite market at end of period 7
Strategy • Be Close to Our Customer Requirements • Make Better Products by investing on R & D when and where needed • Offer better options to the target segment as compared to competitors
Competitor Analysis Fir m
Buffs
A E
SELF
Single HiEar Other s Pros ners s SAMA
A
VAVA
VAVA
SEAL SEMI
SECK
E
VETO
VETO
I
VITA
VITA
U
SIKA SONO
Innovs Adopters Followers
SALE
I O
Firm
SOSO
SOLD SONE SULI SUPR
VAVA
VITA
O U
VULF
SIBI
SIRO
SIKA
VITA
Market Research Reports
Going Concern
Mistakes • Price Forecasting: Contribution Margin – Adv Costs – Sales Force • Reading Market Research Reports • R & D Projects were not upto the mark
Learning • Design products as per the customer requirements
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