Make My Trip 5b2m2s

Presented By : Vinita Singh Supriya Singh Anu Agarwal Rishabh Jaiswal

INTRODUCTION OF  Make MyTrip.com, India’s leading an online travel company was

founded in the year 2000 by Mr. Deep Kalra offering airline tickets, hotel reservations, car rentals, travel packages and holidays in India. It caters to the Indian Market in the USA, UK and Australia. It has offices in Gurgaon, New York and Sydney.  Make my trip is 24X7 on line portal for travel needs.  Largest e-commerce company in its year of launch 2000  In Dec. 2007, MakeMyTrip won the “best Online Travel Agency in

India” award from Galileo Express Travel World.

Customer Segments in Indian Travel Market Indian Travel Market International Travelers

Inbound Travelers (Inbound Market)

Holiday & Sightseeing

Business Travelers

Domestic Travelers

Outbound Travelers ( more than 6 millions)

Conference attendance

Visiting friends & Relatives (VFRs)

Students

Marketing mix for services

COMPETITORS OF

make my trip’s products International and Domestic Air Tickets, Holiday

Packages and Hotels Domestic Bus and Rail Tickets Private Car and Taxi Rentals MICE (Meetings, Incentives, Conferences & Exhibitions)

make my trip’s price MMT offers competitive economical prices for tour

packages and moreover price is linked with advance booking also. It aimed to offer a range of best-value products and services along with cutting-edge technology and dedicated round-the-clock customer .

make my trip’s place MMT has created a network of offices in New Delhi,

Mumbai, New York and Sydney. Appointed franchise in all major cities of US, UK, Australia, UAE and India

make my trip’s promotion MMT offers travel insurance and Business Lounges in

India and overseas for all travelers MMT provides valuable shopping discount booklets MMT provides pick up and drop services for all air travelers. Promoting services with strategic alliances with brands like Coke, Sify.com, Maruti Udyog and Nokia etc.

make my trip’s people  An essential ingredient to any service provision is the use of

appropriate staff and people. Recruiting the right staff and training them appropriately in the delivery of their service is essential if the organization wants to obtain a form of competitive advantage.  Consumers make judgments and deliver perceptions of the service based on the employees they interact with. MMT Staffs have the appropriate interpersonal skills, aptitude, and service knowledge to provide the service that consumers are paying for.  Most trusted name in the industry, MakeMyTrip's spectacular success is in no small part due to the unblinking vision of its senior management team and the dedication of its employees. MakeMyTrip employs over 700 “Trippers” from the travel, tourism, hospitality and technology industries.

make my trip’s process The process mix constitutes the overall procedure

involved in using the services offered by the MMT. A process should be such that the customer is easily able to understand and easy to follow. The smaller and simpler the procedure, the better the process, and the customer will be more satisfied.  It Refers to the systems used to assist the organization in delivering the service. .

make my trip’s physical evidence  Physical evidence is the overall layout of the place i.e.

how the entire MMT office has been designed. Physical evidence refers to all those factors that help make the process much easier and smoother.

mmt’s advertising & Communication Strategy MMT’s advertising and communication strategy on

three pillars--1. Convenience of 24/7 service 2. Reliability 3. Competitive Pricing Promoting services with strategic alliances with brands like Coke, Sify.com, Maruti Udyog, Nokia etc.

MAKEMYTRIP VALUES ion for Winning

Respect for People

Empowerment

Excellence

Customer Centricity

MMT’s Values

Integrity

Fun@Work

ability

Teamwork

Innovation

Review and Control Strategy All calls are recorded & periodically examine to

improve the quality output of customer care executives. Each web chatting and emails are saved in MMT’s system for constant monitoring of the service quality give to the customer. MMT from a dedicated set of executive to service sophisticated corporate and general sales business.

SWOT ANALYSIS  Strength

1.One of the earliest market entrants 2. Presence in the international business scenario 3. Attractive brand name and convenient website navigation 4. It offers services like International and Domestic Air Tickets, Holiday Packages and Hotels, Domestic Bus and Rail Tickets, Private Car and Taxi Rentals.  Weakness 1.General Reluctance in customers to use internet for financial transactions like booking tickets online  Opportunity 1.Customers currently using traditional methods of bookings 2.Offer better travel packages in line with customer expectation  Threats 1. Possible lack of co-ordination with tourism entities 2. Newly emerging online booking portals with better offerings