Maggi 2c4l10

NESTLE AROUND THE GLOBE • Nestle

is a Swiss company founded in 1866 by Henri Nestle.

•

Nestle market its product in 130 countries across the globe.

•

Main focus of Nestle is on “ Health” & “ Wellness”.

•Objective

of NESTLE :



Good to know



Good to



Good to talk

MILK PRODUCTS

NESTLÉ EVERYDAY Dairy Whitener

NESTLÉ EVERYDAY Ghee

NESTLÉ Milk

NESTLÉ Slim Milk

NESTLÉ NESVITA Pro-Heart Milk

NESTLÉ Fresh 'n' Natural Dahi

NESTLÉ Fresh 'n' Natural Slim Dahi

NESTLÉ Kit Kat

NESTLÉ Jeera Raita

NESTLÉ NESVITA Dahi

NESTLÉ MILKMAID Fruit yoghurt

NESTLÉ Milkmaid

NESCAFE: - COFFFEE & TEA NOODLES, SOUPSNESCAFÉ & SAUCES NESCAFÉ NESCAFÉ CLASSIC



Special

MAGGI: MAGGI 2-

MINUTE Noodles

NESCAFÉ NESTEA ICED NESTEA CAPPUCCINO TEA with ICED Green Tea TEA

NESTEA NESCAFÉ Instant Hot 3in1 Tea Mixes

NESCAFE Green Blend

MAGGI AGGI

Healthy Soups

egetable Atta Noodles MAGGI

MAGGI

MAGGI

Masala-ae-Magic

Sauces

Pizza Mazza

MAGGI

MAGGI

MAGGI

MAGIC Cubes

Vegetable

Bhuna Masala

Multigrainz Noodles MAGGI

MAGGI

Coconut Milk

Pazzta

Powder

AGGI

•

Maggi Brand was introduced to the Indian consumers in 1982.

•

NIL created an entirely new food category - instant noodles.

•

Initially Nestle tried to positioned – “convenience targeting the working women”.

•

NIL shifted its focus from working women to children and their mothers.

•

Come with various sub-segments – dal atta, rice noodles along with various variants – Curry , Masala , Chicken , Tomato.

•

INTRODUCTION time target market was – Working Women.

•

Later face Nestle India ltd. Repositioned Maggi for “ Children” &

•

their “Mothers”. Positioned themselves as “Healthy Fast Food”.

Consistently

declining figures of Maggi’s share in between the months of December 2009 to July 2010.

 How to

continue NIL capability to Maintian Point of Difference ( POD) and Point of Party (POP) while bradn extension and repositioning.



Stiff competition from HUL , Chings, Heinz etc.

Strengths

Weaknesses

Opportunities

Threats

Market leader

Heavily dependent on One flavour

Unexploited rural markets

Strong presence of regional competitors

Brand loyalty

Minor distribution problems

Increasing number of Competitive pricing working youth (Top Ramen)

Distribution channels

Health related issues

Affinity of Indians to Chinese food

Innovative flavours for Indian taste buds Advertising strategy

SEGMENTATION : • Age • Life style • Eating habits of urban families TARGETING • • • •

Kids Youth Office goers Working women

POSITIONING •

“2-minute noodles” with a punch line that said “Fast to cook! Good to eat!”

N

e w

N t h e m

o r e n t a g

S u p p li e r s D is t r ib u t o r s

R

a w m a t e r i a l s u p p l i e r s , P a c k a g i n g

E n t r a n t s

p o a t r a n g ni o

t e n o f t s o d

t i a l n e w f o r l e s

I n d u st r ia l R C

T

iv a lr y

o pR h o w

a m e ,n m e e e t cn .

S u b st C h o w F a s t P a s

it u t e s m ,e e n f o o d , t a

B u C u s M i n B r a n

y e r s t o m e r d s e t , d I m a g

MAGG I

MAGGI

MAGGI MAGGI



Capital Foods has reported a 30 per cent growth due to “INTERNET MARKETING”.



Maker of Horlics to go in for acquisitions, seek partnerships.



Both competitors have price advantage over Maggi.



Distribution channel/ Placing of product is much creative then others.



Open a research and development center in India, where it would use

local ingredients and spices, as well as low-cost Indian research and engineering, to make products for India as well as other countries.



Focus on making nutritionally enhanced foods for people with lower

incomes.

•Strengthen and use the Distribution. • Increase the Usage of Maggi Brand Products. •Lunch Health Awareness Promotion Campaign. •Enter into other product category like Biscuits, Chips and snacks with New Brand