KNOWLEDGE MANAGEMENT AT SHELL: INNOVATION AND INTEGRATION Qadeer Azhar Khan Umar Zafar Furqan Mehmood
Highlights •
Shell- Exploration and production - Oil and Gas resources
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It has 90000 employees across 140 countries
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Using analogues to drill and work
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New approach - Case baaed reasoning
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Strong patnership with Everset B.V
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Shell KM Framework: Global networks, Global consultants, Centers of executive
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Smart reservoir Prospector (SRP) was developed to avoid some issues
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Unique concept of its application design and architecture
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Internal resources were unable to do so, external resources applied via Everest IT firm from Netherlands
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5 stages in development and Shell network for reservoir analogues
Assessment of the Chapter •
The foucs of this cass is on the largest segment of shell's business which is Exploration and Production (EP)
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The alignment of the concept behind this tool with certain important high level business drivers aided in the adoption of the new technology and helped to optimise the value derived from it.
Shell EP KM Framework •
Shell has invested in four initiatives to apply the best resources to each opportunity at the right time which established around the business needs and are managed by central teams and ed by subject matter experts regardless of geographical and organisational location.
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Global Network
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Global Consultants
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Centers of Excellence
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Global Peer Assist
Connection with von Krogh and Roos model •
Motto is "knowing 'who' is as good as knowing 'how'"
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"How and why individuals within an organisation comes to know
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Individual knowledge <-> public knowledge
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Importance of legitimate language
Smart Reservoir Prospecter •
The adsence of effective knowledge sharing tools inhibiits stuff from gaining excess to relevant knowledge so in order to avoid that the idea was convinced of a globally accessible knowledge sharing tool to help facilitate the sharing of reservoir knowledge and best practices.
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Its main purpose is to locate reservoir analogues in a systematic, reliable and efficient way through CBR in a unique and innovative way.
Reasons of using SRP •
Understanding the geological setting or to develop field development options and optimise production plans
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Efficient when information is limited and degree of uncertainty is high
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Essential tools in managing the risks and decision making and access to analogue data is key enabler.
KM efforts in Shell EP •
Underpinned by the value in aligning the data collection with documented best practices and standards for all s communities throughout the company.
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Data quality assurance and maintenance of standards are essential for the SRP.
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The SRP is aligned with the number of key business themes in shell EP: knowledge sharing, applying and capturing best practices.
Unique approach •
A novel approach to identifying analogues systematically and efficiency.
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Provides flexibility, scalability and platform independence to ensure compatibility with the existing IT infrastructure.
The Everest knowledge Framework •
Shell was one of the everest's early clients through their collaborative development work on the Smart Reservoir Prospector project which has spawned innovation for both parties
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The power of integration
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Versatility through innovation.
Development- Knowledge Sharing •
The Subsurface Knowledge Sharing (SKS) one of shell's global networks whose purpose is to enable shell staff to share their experiences and knowledge with others in a way that saves time, reduce costs, enable faster and better decisions and create opportunities.
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Five key stages in tbe development
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Marketing of SRP
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Embedment
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Integration and customisation of SRP
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Development of community
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Maintenance of up to date data
What we learned from the chapter •
Shell had some problems in their efficiency amd effectiveness within its Exploration and Production
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Unable to share internal resources
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Shell had an agreement with an IT firm which is Everest B.V
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Tacit <-> explicit knowledge
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Shell used KM major techniques and tools such as for creating reservoir analogues, sharing best practices through SKS and application by CBR in a harmony