Jonathan Astor 282h2k

Jonathan Astor

Personal. Name : Jonathan Gerard Astor D:O:B : 27th October 1971 - (38) Nationality : British Marital Status: Married City: Copenhagen. Interests: People, technology, innovation, design and sport. Defining characteristics: ionate, open, energetic, enthusiastic and entrepreneurial. Education

1996 - 1997 College of Law, London, Common Professional Examination in Law. 1991-1995 Batchelors Degree - Politics with Economics. B.A (Hons) University of London, Goldsmiths College. 1979-1990 Haberdashers Askes School Elstree,London. GCSE'S - 9 (3 A's - 6 B's) A'Levels - 3 (French, Spanish, Economics) Summary A creative media strategic planner concept developer able to inspire clients and team and lead from the front. An ability to create and think communications differently and explain in plain and simple language at client level. Has worked for and with creative and strategic SBUʼs at leading media and ad agencies as well as founding a boutique media hot shop. This has provided a blend of creative, strategic and new business experience meaning that I am able to sell in concepts to clients and see them materialise. ionate about selling concepts into clients through insight, strategy, inspiration and creativity. Understands the process from first client meet through to project delivery and beyond. A non traditional media specialist embracing cultural practice, technology, social media, and collaboration culture. Able to align creative objectivity with business objectives. An ideasʼ creator wrapped in commercial acumen with an entrepreneurial edge. When relevant, developing concepts with a business model engrained in their DNA. Able to create a marketing, service and product innovation rolled into one. At other times able to deliver insight led strategic concepts that harness the full dynamic of social media and web2.0. Voted Top 30 rising stars of media – Media Week , UK. http://www.brandrepublic.com/News/514562/Thirty-thirty

 Favourite Books - Recent Clay Shirky – Here comes Everybody Herd – Mark Earls Baked-In – Alex Bogusky and Jon Winsor Predictable Irrational - Dan Ariely Stumbling upon Happiness – Dan Gilbert

Experience Freelance Strategic Planner Berlitz in the Nordics – December 2009 - Present Development of insight driven social media and content strategy embracing web2.0 and social media technologies. Desk Research as well as qualitative research including Nordic focus groups and workshops including CEO and CFO. Consumer and behavioral insight. Development of social media strategy and solution. Creation of digital learning platform across digital, social media and mobile. Creation of content for launch including online video and digital learning tools. Creation of collaboration and open-source platform On-going content creation, social media content, participation and reach out. Launches June 2010 Freelance Strategic Planner IUM Denmark – October- November 2009 Working on Pandora – Insight into personas, contribution to persona handbook, brainstorms and ideation. Freelance Strategic Planner Duffy Agency Sweden August – October 2009 Strategic planning and creation of www.activebe.com a social media campaign to Schneider Electricʼs involvement in COP15 climate conference. Creation of Facebook, Twitter and You Tube channels. Reach out campaign to target audience. Creation of MY GREEN PLEDGE. Strategic Planner Omnicom Media Group. (OMG) November 2007 to July 2009 Strategic Planner and communications concept developer working within OMGʼs strategic communications business unit and branded entertainment division across PHD and OMD media agencies. Strategic and creative non- traditional digital and offline media lead role . Clients include Nissan, Nordic Club 18-30,Menu,EB and Carlsberg. Strategic communications/concept development lead role Qualitatative Insight generation as well as consumer and behavioral insight. Inspire, educate and lead clients through the process. Create and develop concept. Convert an idea into a scalable concept that client can buy into. Sell in, oversee and control budget. Project direct, oversee project management and media planning teams Work with and appoint third party suppliers. Work with other client partners i.e ad/ digital/tech partners

OMG Highlights / Client Work Ung Rejs–ʼ Positive Educationʼ Communications Platform / Generation Y Job Bank. http://www.idoub.com/doc/12686962/club1830JA Creator of theʼpositive educationʼ communications platform leading to the successful creation and implementation of the 100% Ung Rejs Job Bank in Summer 2009. Example of ability to create a marketing, service and product innovation. Consisted of partnership proramme set up, microsite development, content management system creation, desktop application and social media spread. Strategic communications/concept development lead role. Focus groups and workshops Inspire and educate client on digital communications Create developed and sold in concept. Oversee and control budget. Client lead on project Appointed and directed digital media agency. Project directed project management and media planning teams. Briefed and worked with client partners Nissan Qasqai + 2 – Branded Entertainment Web http://www.vimeo.com/3172273 Concept Creator and Executive Producer of Denmarkʼs first ever branded content web series ʼ Sex Lies and Btonʼ streamed on EB.dk throughout November& December 2008. Consisted of 20 x 3 minute webisodes targeting 30-45, urban male. Created concept and content strategy S89old concept into client Created and negotiated with media owner Product integration into storyline Created ʼmedia skinʼ- ability for brand to own the space that surrounds the player Appointed production company Negotiated t rights ownership of entertainmemt property and managed all legal aspects. Executive Director Role. Project Director

Founder and Creative Director, Kwerq London. (Official Non Traditional Media partner to Zenithoptimedia ,London)

September 2001 – October 2007 http://www.idoub.com/doc/12778478/Kwerq1 Strategic and creative role for boutique non-traditional media specialist. Briefed by leading UK media agencies and client direct to conceptualise develop and implement uncoventional media concepts and strategies. Strategic partner to UK media agency Zenithoptimedia. Working across Paramount, LʼOreal, Microsoft, Met Police, Nestle and Diageo to name a few. Highlights Nestle Kit Kat – Pioneered Courier Bike Advertising Championed an innovative outdoor and ambient media format utilising 500 purpose built ad boards positioned on back of UKʼs leading courier bike service. Created and developed concept, managed all third party relationships including product development and implementation. Owned rights to concept and created Vehiclemedia subdivision specialising in courierbike advertising and out of home media. Microsoft Xbox – ʻDigipodʼ concept development Concept exploration for UK launch of Microsoft's Xbox gaming console. Conceptualisation of a 'Digipod' - a multimedia third space designed specifically for gaming, net surfing and karaoke. Taking the console out of the living room and into public spaces. Involved workshops and co-creation with end s and third parties. Concept: to create purpose-built gaming pods and position in third party premises. Locations highlighted were net bars, bars and clubs frequented by the gamers aged 15-40. The key premise was that gaming should be more of a social experience. Once in position the 'Pod' would be hired by of the public. Third party site owners would hire the pod at a discount from Xbox on the premise that the pod could be utilised for game promotions to releases over the course of the year. ed by third party tie-ins with beer and alcohol brands and a live feeds from each 'pod' so that different pods in different locations could interact with each other.

Other LʼOreal – Pan European Activation – London, Manchester,Leeds, Paris, Amsterdam and Rotterdam Brand activation campaign across 10 European cities. Involvement: Concept, management, and all project logistics, Unilever – Magnum – 5 Senses Tour Brand experience campaign. Involvement: Concept creation, project management and implementation. Paramount Pictures – Ambient, guerrilla and viral campaigns developed for following releases:Jackass the Movie, Transformers, Shrek, Unleashed and Fearless to name a few. Diageo – Tanqueray Gin - Created Tanqueray ʻ Green Room ʻ Events and Social Network for of the entertainment indiustry

Communications Manager. - Carnegie Orr – Corporate Identity Consultants, UK. 1997 -2001 Working on design briefs, new business and communications. Successful in growing a 4 man agency into a 30 strong recognised London based corporate communications design consultancy. Key highlight – Winning SKY TVʼs corporate identity overhaul during their transition from analogue to digital broadcasting.