Industrial Visit Report o4j53

INDUSTRIAL VISIT REPORT ON PARLE, BRITANNIA, APC AND PERFETTI

INSTITUTE OF MANAGEMENT SCIENCES, UNIVERSITY OF LUCKNOW Submitted by ABHISHEK MAURYA ROLL NO. 10001116001 MBA(HR&IR) 3rd Sem

ACKNOWLEDGEMENT

Writing this industrial visit report happens to be one of the greatest achievements in this phase of my life. Express my heartiest thanks to those who provided me tremendous and making it a useful firsthand experience. I am indebted to those who helped me in one way or the other in heavy indeed. I take the opportunity to thank all of them. I am very thankful to our Director Dr. Raj Kumar Singh and Coordinator Mrs. Archana Raj ma’am who gave us the excellent platform of doing something in management field at Industrial Visit. I am thankful to the PARLE BISCUITS Pvt Ltd., Pantnagar where I able to prepare this project report. I express great sense of gratitude to Personnel Executive, in BRITANNIA Mr. Shekhar Sinha who gave me the opportunity to learn with his prestigious his valuable guidance, integrated and perceptive criticism helped me to conceptualize this research work his guidance is precious and unforgettable experience which will help me in my future. I Specially thanks to Mr Shishir Agarwal Director (Plant Head) and Mr Anil Singh for paying their kind , guidance and cooperation for the successful completion of this study at APC by Schneider Electric at Udham Singh Nagar. I also thank Mr. Dinesh Dhir Controller – HR at Perfetti Van Melle, SIDCUL, Rudrapur for paying their kind , guidance and cooperation for the successful completion of this study at Perfetti.

There academic excellences, immense interest, scholarly suggestions and affable temperament have been the source of inspiration and motivation which helped me to complete this report. I want to offer my sincere thanks to all the staff of PARLE, BRITANNIA, APC & PERFETTI VAN MELLE. I also indebted to the respondents for their valuable and kind cooperation for the purpose of study.

ABHISHEK MAURYA MBA (HR & IR) 3rd SEM Roll No. 10001116001 IMS, UNIVERSITY OF LUCKNOW

EXECUTIVE SUMMARY

The importance of Human Resource Management is being increasingly realized in industrial and non-industrial organization both in India and abroad. The realization has come about because of increasing complexity of tasks if managers and s. In most organizations the problem of getting the competent and relevant people, retaining them, keeping up their best to the organization, are now viewed as the critical problems. So with this reference the project related to the industrial visit for the study of the HR Practices has been conducted. We had visited Parle &Britannia at Pant Nagar and APC & Perfetti Van Melle at Udham Singh Nagar. We had concluded data from visits and tried to summarized in this project from primary research. It emphasizes on the importance of a clear cut organization structure and culture to avoid any confusion in order to achieve maximum results with minimum resources. The project report is aimed to cover maximum knowledge of HR Practices followed in organization and how the performance is evaluated of the employees, what primary factors are considered, how data is maintained and finally the evaluation done. Here the HR practices of the companies have being explained with their products profiles and competitors. The practical knowledge has been gained mainly by observing all the activities taking place in the HR department. This is a brief study done to hace understanding of the subject HR, how it is practically implemented, why it is necessary , its implications and benefits.

PREFACE Human Resource Management is both an academic theory and a business practice that addresses the techniques of managing a workforce. The theoretical discipline is based on the assumption that employees are individuals with varying goals and needs, and as such should not be thought of as bonded labour or can be purchased at price. The field takes a positive view of employees and study of practices followed by organization to manage this intellectual capital to their maximum satisfaction, so that they can work to best of their ability. So, as a MBA student I must know the practical implication of concepts of Human Resource Management, IMS has given me this golden opportunity to meet this end, by means of this Project work. Project work consists of visit to the company and collecting the information about the practices being followed there, as an HR student my aim was to get a deep insight into HR functioning and to know about the vital role that HR department plays in functioning of other departments. I have done my Project from PARLE, Britannia & Perfetti Van Melle India Pvt. Ltd., Rudrapur, as a requirement for the degree of MBA(HR&IR). I hope to provide relevant information about the various HR functions of the Organization in a nutshell by means of this report. It had been a constant endeavor to remain informative and to the point.

CONTENTS •

Acknowledgement

•

Preface

•

Company Profiles Parle  Introduction & History  Evolution & Growth of Industry  Products & Services of Parle  Competitors Britannia  Introduction & History  Products and Financial Analysis  Competitors  Market Strategy APC  Introduction & History  Achievements  Work Flow Model  Functional Areas – HR & Personnel Dept.  Safety and Health Management Perfetti Van Melle  Introduction & History  Evolution & Growth of Industry  Global Market Positions  Products & Services  Scope and Nature of HRM in Industry

•

Executive Summary

•

Conclusion

•

Bibliography

PARLE HISTORY A long time ago, when the British ruled India, a small factory was set up in the suburbs of Mumbai city, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time. A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees. Having already established a reputation for quality, the Parle brand name grew in strength with this diversification. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality. Apart from being the world's largest selling biscuit, Parle - G is winner of 8 Gold and 11 Silver awards at the Mond Selection Awards – the global standard for quality in Food category.

Secret of success In keeping with our philosophy, we believe in adding value and spreading the goodness around to improve the quality and safety of human life. Our success today can be attributed to our of the family and their dedication that has resulted into success of the Parle brand name in the market. Market share Over the years, Parle has grown to become a multi million US $ company. Parle enjoys the 40% share of the total biscuit market & 15% share of total confectionery market in India THE STRENGTH OF THE PARLE BRAND Over the years, Parle has grown to become a multi-million US Dollar company. Many of the Parle products - biscuits or confectionaries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the total confectionary market, in India. The Parle Biscuit brands, such as, Parle-G, Monaco and Krackjack and confectionery brands, such as, Melody,

Poppins, Mangobite and Kismi, enjoy a strong imagery and appeal amongst consumers. Be it a big city or a remote village of India, the Parle name symbolizes quality, health and great taste! And yet, we know that this reputation has been built, by constantly innovating and catering to new tastes. This can be seen by the success of new brands, such as, Hide & Seek, or the single twist wrapping of Mango bite. In this way, by concentrating on consumer tastes and preferences and emphasizing Research & Development, the Parle brand grows from strength to strength. The Quality Commitment Parle Products has one factory at Mumbai that manufactures biscuits & confectioneries while another factory at Bahadurgarh, in Haryana manufactures biscuits. Apart from this, Parle has manufacturing facilities at Neemrana, in Rajasthan and at Bangalore in Karnataka. The factories at Bahadurgarh and Neemrana are the largest such manufacturing facilities in India. Parle Products also has 14 manufacturing units for biscuits & 5 manufacturing units for confectioneries, on contract. All these factories are located at strategic locations, so as to ensure a constant output & easy distribution. Each factory has state-of-the-art machinery with automatic

printing

&

packaging

facilities.

All Parle products are manufactured under the most hygienic conditions. Great care is exercised in the selection & quality control of raw materials,

packaging materials & rigid quality standards are ensured at every stage of the manufacturing process. Every batch of biscuits & confectioneries are thoroughly checked by expert staff, using the most modern equipment. The Marketing Strength Parle brand have found their way into the hearts and homes of people all over India & abroad. Parle has more than 3000 wholesalers, catering to 4, 25,000 retail outlets. There are 31 depots and C&F agents supplying goods to the nation wide distribution network The extensive distribution network, built over the years, is a major strength for Parle Products. Parle biscuits & sweets are available to consumers, even in the most remote places and in the smallest of villages with a population of just 500. Parle has nearly 1,500 wholesalers, catering to 4, 25,000 retail outlets directly or indirectly. A two hundred strong dedicated field force services these wholesalers & retailers. Additionally, there are 31 depots and C&F agents

supplying

goods

to

the

wide

distribution

network.

The Parle marketing philosophy emphasizes catering to the masses. We constantly endeavor at deg products that provide nutrition & fun to the common man. Most Parle offerings are in the low & mid-range price segments. This is based on our cultivated understanding of the Indian

consumer psyche. The value-for-money positioning helps generate large sales volumes for the products.

PARLE G - THE EVOLUTION!!! Parle-G has been a strong household name across India. The great taste, high nutrition, and the international quality, makes Parle-G a winner. No wonder, it's the undisputed leader in the biscuit category for decades. Parle-G is consumed by people of all ages, from the rich to the poor, living in cities & in villages. While some have it for breakfast, for others it is a complete wholesome meal. For some it's the best accompaniment for chai, while for some it's a way of getting charged whenever they are low on energy. Because of this, Parle-G is the world's largest selling brand of biscuits. Launched in the year 1939, it was one of the first brands of Parle Products. It was called Parle Glucose Biscuits mainly to cue that it was a glucose biscuit. It was manufactured at the Mumbai factory, Vile Parle and sold in units of half and quarter pound packs. The incredible demand led Parle to introduce the brand in special branded packs and in larger festive tin packs. By the year 1949, Parle Gluco biscuits were available not just in Mumbai but also across the state. It was also sold in parts of North India. By the early 50s, over 150 tonnes of biscuits were produced in the Mumbai factory. Looking at the success of Parle-G, a lot of other me-too brands were introduced in the market. And

these brands had names that were similar to Parle Gluco Biscuits so that if not by anything else, the consumer would err in picking the brand. This forced Parle to change the name from Parle Gluco Biscuits to Parle-G. Originally packed in the wax paper pack, today it is available in a contemporary, BOPP pack with attractive side fins. The new airtight pack helps to keep the biscuits fresh and tastier for a longer period. Parle-G was the only biscuit brand that was always in short supply. It was heading towards becoming an all-time great brand of biscuit. Parle-G started being d in the 80's. It was d mainly through press ads. The communication spoke about the basic benefits of energy and nutrition. In 1989, Parle-G released its Dadaji commercial, which went on to become one of the most popular commercials for Parle-G. The commercial was run for a period of 6 years. Parle-G grew bigger by the minute. Be it the packs sold, the areas covered or the number of consumers. It became a part of the daily lives of many Indians. It wasn't a biscuit any more. It had become an icon. The next level of communication associated the brand with the positive values of life like honesty, sharing and caring. In the year 1997, Parle-G sponsored the tele-serial of the Indian superhero, Shaktimaan that went on to become a huge success. The personality of the superhero matched the overall superb benefits of the brand. Parle extended this association with Shaktimaan and gave away a lot of merchandise of Shaktimaan, which was ed by POS and press

communication. The children just could not get enough of Parle-G and Shaktimaan. In the year 2002, it was decided to bring the brand closer to the child who is a major consumer. A national level promo - `Parle-G Mera Sapna Sach Hoga' was run for a period of 6 months. The promo was all about fulfilling the dreams of children. There were over 5 lakh responses and of that, over 300 dreams were fulfilled. Dreams that were fulfilled ranged from trips to Disneyland at Paris & Singapore; meeting their favorite film star Hrithik Roshan; free ride on a chartered plane; 20 scholarships worth Rs 50,000; a special cricket coaching camp with the Australian cricketer – Ricky Ponting; etc.

The year 2002 will go down as a special year in Parle-G's advertising history. A year that saw the birth of G-Man - a new ambassador for ParleG. Not just a hero but also a super-hero that saves the entire world, especially children from all the evil forces. A campaign that is not just new to the audiences but one that involves a completely new way of execution that is loved by children all over the world - Animation. A TV commercial that showed G-Man saving the children from the evil force called Terrolene launched this campaign. It was also ed by print medium through posters and streamers put up at the retail outlets. G-Man, a new superhero of Parle-G has the potential of making it big. And will be ed by a campaign that will see many a new creative in the future so as to keep the

children excited and generate pride in being a consumer of Parle-G.

To make the brand much more interesting and exciting with children, it was decided to launch a version of Parle-G called Parle-G Magix in the year 2002. Parle-G Magix is available in two exciting tastes ‘Choco’ and ‘Cashew’. The year 2002 also witnessed the launch of Parle-G Milk Shakti, which has the nourishing combination of milk and honey, especially launched for the southern market. Parle-G continues to climb the stairs of success. Take a look at the global market where it is being exported. First came the Middle East then USA followed by Africa and then Australia. An Indian brand, that's exported to almost all parts of the world. After all that's what you would expect from the Parle-G World's Largest Selling Biscuit. However, Parle Products also manufactures a variety of products for the up-market, urban consumers. And in this way, caters a range of products to a variety of consumers.

PRODUCTS AND SERVICE PROFILE OF THE ORGANIZATION COMPETITORS

The PARLE product range is a genuine treat for every snack lover. The biscuit alone have such variety, catering to diverse paletters, there’s

something for everyone. And the tantalizing array of sweetmeats is just the cherry on top. PARLE Biscuits Parle biscuits are linked with factors of power and wisdom providing nutrition and strength. Parle biscuits are indeed much more than a tea-time snack, they are considered by many to be an important part of their daily food. Parle can treat you with a basket of biscuits which are not only satisfying but are also of good and reliable quality. Parle biscuit cater to all tastes from kids to senior citizens. They have found their way into the Indian hearts and home Parle-G Krackjack crispy creams Krackjack Cookies (new) Monaco Milk Shakti Kreams PARLE 20-20 Parle Marie Melody Hide and Seek Milano NImkin Digestive Marie PARLE Confectioneries Right from candies to toffees, the sweet 'n' treat category of the Parle product range is a genuine treat for every snack lover. This category can satisfy one's

taste and at the same time create a desire for more. These confectioneries are a sheer delight to the taste buds and have a universal appeal. Parle Biscuits and confectioneries, continue to spread happiness & joy among people of all ages. Melody KISMI GOLD (NEW) Orange Candy Kismi TOFFEE Kaccha mango bite POPPINS Mango bite XHALE PARLE Snacks Salty, crunchy, chatpata and crispy caters to the bunch of Parle snacks. You ccan now treat your loved ones with this yummy lot. Parle snacks are a complete delight to the taste buds and can create the desire for more and more. These snacks will not only satisfy your tummy but will also sustain a feel in your mouth to associate you with the bond of Parle.

BITES CHEESLLINGS SIXER MUST BITTES (new)

Competitors of PARLE : BRITANNIA  ITC  PRIYA GOLD

 AMUL Packaging and Labeling Packaging:  The time spent by a customer for picking up a product from a retail

outlet is a few seconds; therefore a package should appeal to a customer within such a small interval of time. In this, both packaging & labeling play an important role in attracting customers both visually & psychologically.  For Parle G: Parle G was initially recognized by its iconic white and

yellow stripped wax paper wrapper with the baby face on it. Many competitors have tried to sell their lower quality products by copying the packaging, trying to sell their biscuits as Parel-G; Parle-Jee etc. Due to increasing competition Parle G now uses plastic wrappers for its packaging. Parle-G comes in 8 different sizes: 25gms, 44gms, 93.5gms, 231gms, 340.5gms, 462gms, 577.5gms and a 1kg pack just for Rs.30 which is not usually offered by other brands.  Parle Hide & Seek: It initially came out with 3 variants: Mint, Orange

& Chocolate which wasn’t accepted by the masses. However, the production of Mint & orange flavors was stopped. Chocolate is the

only flavor that is running successfully since it is India’s first chocolate chip biscuit. . Hide & seek biscuit's current packaging has been modified along with lower prices & better affordability rates. Thus there is a change in size of the product which is prevalent in the ads. One of the ments shows movie actor, Hrithik Roshan walking with a pack of hide & seek biscuits in the back pocket of his jeans emphasizing on the small size of the product.  Parle hide & seek Milano: This product of Parle has a flashy purple

coloured packing which attracts customers with the whole look of Italian chocolate chip cookies.  As in all other biscuits, packing plays an important role in Parle-G

too. The basic small packs are packed mechanically using automated machines and are sealed using the Polly bag sealing machine. These small packs are then manually packed into small boxes and are sent through the conveyor belt to be packed in large cartons. 160 packets are packed per minute. And in one big box there are 160 Parle-G packets packed. Before, they used to bring the packaging material from outside

the

company but now it is produced in the factory premises itself. For export purpose the packets have different languages print on them depending upon the geographical location & demand of the people. Each factory has state-of-the-art machinery with automatic printing & packaging facilities.

Labeling:  Consumers are becoming increasingly health conscious. So it is essential to display the contents of every product. Every packet of Parle G, Parle hide & seek, Parle hide & seek Milano has information about the ingredients used, nutrition facts, mailing & emailing addresses asking for , phone number, packaging date etc. All this along with the brand name and directions are printed in Hindi too.   Pricing Strategies  The Parle marketing philosophy emphasizes catering to the masses. It

constantly endeavors at deg products that provide nutrition & fun to the common man. Most Parle offerings are in the low & midrange price segments. This is based on its cultivated understanding of the Indian consumer psyche. The value-for-money positioning helps generate large sales volumes for the products.  Parle G has adopted the Market Penetration strategy i.e. low price

along with capturing of a large market Also they focus on low prices and provide good quality products at the same time, which means it uses the value pricing method. This benefits Parle G by having a competitive edge in of large market share which is around 40%: both rural and urban presently.  For setting the price of Parle hide & seek biscuit, a survey was taken

in the urban & semi-urban markets; on the basis of which hide & seek was introduced. It was found that the potential consumers were ready to pay a price for an innovative product like chocolate chip

biscuits. Thus, Parle adopted market skimming where the product is high priced and also of high quality. It includes the cost of chocolates, packaging & other processing cost. All these show customer status, which is also one of the reasons for parle hide & seek’s high price.  A separate example for explaining the pricing strategy of Parle is its

product Parle Creams For this product Parle uses going rate method only as a reference rate. In this case, Parle Creams were introduced after Britannia’s Cream Treats with similar variants but at Rs.5 per packet of biscuit and not Rs.10 like that of Britannia’s cream treats. Public Relations Parle has done the following for enhancing public relations:  In the year 1997, Parle-G sponsored the tele-serial of the Indian superhero, Shaktimaan that went on to become a huge success. The personality of the superhero matched the overall superb benefits of the brand. Parle extended this association with Shaktimaan and gave away a lot of merchandise of Shaktimaan. The children just could not get enough of Parle-G and Shaktimaan.

BRITANNIA

INTRODUCTION & HISTORY The story of one of India's favorite brands reads almost like a fairy tale. Once upon a time, in 1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. The beginnings might have been humble-the dreams were anything but. By 1910, with the advent of electricity, Britannia mechanized its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. Britannia's business was flourishing. But, more importantly, Britannia was acquiring a reputation for quality and value. As a result, during the tragic World War II, the Government reposed its trust in Britannia by contracting it to supply large quantities of "service biscuits" to the armed forces. As time moved on, the biscuit market continued to grow… and Britannia grew along with it. In 1975, the Britannia Biscuit Company took over the distribution of biscuits from Parry's who till now distributed Britannia biscuits in India. In the subsequent public issue of 1978, Indian shareholding crossed 60%, firmly establishing the Indianness of the firm. The following year, Britannia Biscuit Company was re-christened Britannia Industries Limited (BIL). Four years later in 1983, it crossed the Rs. 100 crores revenue mark. On the operations front, the company was making equally dynamic strides. In 1992, it celebrated its Platinum Jubilee. In 1997, the company unveiled its

new corporate identity - "Eat Healthy, Think Better" - and made its first foray into the dairy products market. In 1999, the "Britannia Khao, World Cup Jao" promotion further fortified the affinity consumers had with 'Brand Britannia'. Britannia strode into the 21st Century as one of India's biggest brands and the pre-eminent food brand of the country. It was equally recognized for its innovative approach to products and marketing: the Lagaan Match was voted India's most successful promotional activity of the year 2001 while the delicious Britannia 50-50 Maska-Chaska became India's most successful product launch. In 2002, Britannia's New Business Division formed a t venture with Fonterra, the world's second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was born. In recognition of its vision and accelerating graph, Forbes Global rated Britannia 'One amongst the Top 200 Small Companies of the World', and The Economic Times pegged Britannia India's 2nd Most Trusted Brand. Today, more than a century after those tentative first steps, Britannia's fairy tale is not only going strong but blazing new standards, and that miniscule initial investment has grown by leaps and bounds to crores of rupees in wealth for Britannia's shareholders. The company's offerings are spread across the spectrum with products ranging from the healthy and economical Tiger biscuits to the more lifestyle-oriented Milkman Cheese. Having succeeded in garnering the trust of almost one-third of India's one billion population and a strong management at the helm means Britannia will continue to dream big on its path of innovation and quality.

PRODUCTS

Tiger Banana Britannia is committed to help secure every child's right to Growth & Development through good food everyday. Purposefully taking forward the credo of 'Eat Healthy, Think Better ', we have launched a new variant under our power brand TIGER - TIGER BANANA - power packed with IRON ZOR & and with the delightful taste of banana. IRON ZOR helps make mind sharper and body stronger. A Rs.4 pack has as much IRON ZOR as that in 1 kg of Banana. R&D in Britannia has spent considerable time to develop this nutritious and delightful snack for children. Britannia Tiger Banana packed with IRON ZOR and goodness of Banana is accessible to all, being available in convenient packs priced at Rs.2, Rs.4 and Rs.10. NutriChoice SugarOut Sounds like yesterday when people commented that healthy foods meant "compromising on the taste." NutriChoice SugarOut is the most novel product range to have been introduced in the market. The product is not just sweet

but

tastes

great,

and

yet

contains

no

added

sugar.

This is because NutriChoice SugarOut is sweetened with "Sucralose," derived from sugar, which provides the same sweetness as any other biscuit, without the added calories of sugar.

This range is available in 3 delicious variants namely Litetime, Chocolate cream, and Orange cream, targeted towards all health sensitive people. It is also

relevant

for

consumers

with

sugar

related

ailments.

We are sure that you will be pleasantly delighted with its great taste and equally surprised to know that it has no added sugar. Don't be taken for a ride when you read "Sugar Free" label on many biscuit packs marketed in India or abroad. Even with 100% no-added sugar, wheatcereals in biscuits have their own natural sugar content. Britannia has chosen to represent these biscuits with "No Added Sugar" claim, as there is no added

sugar

in

the

processing

of

NutriChoice

SugarOut.

Britannia 50-50 Pepper Chakkar The launch of the latest 50-50 variant left everybody guessing "What it eez?" From TV ads, radio, outdoor and in-store display materials to events, a website and SMS and email blasts, traditional and new media were blended synergistically to create excitement and curiosity about the unique taste of the biscuit. The tangy and distinctive pepper flavoured biscuit, that's thin and crispy and more like a snack, caught the imagination of a younger audience craving something to nibble on. The 50-50 Pepper Chakkar launch is truly a case of leveraging the marketing mix to best advantage. NutriChoice Digestive Biscuit

Nothing can be more difficult than making small efforts in our daily life towards healthy and active living. 24/7 we are engrossed in our busy schedules; skipping meals, missing walks, along with inadequate sleep and frequently

eating-out,

all

take

a

heavy

toll

on

our

health.

At least with the new and improved NutriChoice Digestive Biscuit, we have one less thing to worry about. Made with 50% wholewheat and packed with added fibre (10% of our daily dietary needs), these delightfully tasty biscuits are amongst your healthiest bites of the day. In your next visit to a shop just look out for its Golden-green international carton pack. Try one and you'll know that you've made one smart choice - NutriChoice. Treat Fruit Rollz All kids who have relished the yummy creamy treasures of Britannia Treat in exciting flavors, have yet another reason to celebrate! Britannia Treat launches the amazingly yummy Treat Fruit Rollz!! These tasty soft rolls are filled with real fruits and provide a healthy yet mouth-watering treat to the kids. Fruit Rollz comes in four masti fruit flavours - Juicy Apple, Strawberry Surprise, Tangy Orange and Delicious Dates! Want to know a little secret? They make the best tiffin treats! So during snack time what better than to munch on the delicious and healthy Fruit Rollz and discover the yummy fruit flavor from within the shells. Keeping up with Britannia's platform of 'taste bhi, health bhi', Fruit Rollz is indeed a

yummy snacking option for kids, while keeping the Moms assured about the goodness provided by the fruit filling. So go on and treat yourself to the lip-smacking snack! New Britannia Milk Bikis Milk Bikis, the favourite growth partner of Kids, now brings greater value and delight to all with its new product and pack design. Recently re-launched in its existing Southern & Eastern markets, and extended across India, the new Milk Bikis is all set to add excitement and appeal to ‘nutritious’ food. Whoever said that ‘good food’ needs to look ‘dull and boring’, will just have to take a look at Milk Bikis. With a unique and attractive honeycomb design and an enhanced product experience, the new biscuit prompts the ‘Kid’s will love it’ reaction amongst mothers. The milk goodness in the recipe is now enhanced with SMART NUTRIENTS – 4 vital vitamins, iron and iodine, proven to aid mental and physical development in growing kids. The packaging, besides appealing to kids, also ensures that the biscuits remain fresh and crisp. So, whether its breakfast time or snack time at school, rest assured that kids will look forward to munching these crunchy, milky biscuits which even helps in their development. And yes, adults won’t be far behind in reaching out for a pack

Financial Analysis Britannia's gross sales turnover increased to Rs 18,179 mn in 2005-06 from Rs 16,154 mn in the previous year, ing a growth of 13%. Operating profit at Rs 1,763 mn increased by 7%, profit before tax and exceptional items at Rs. 1,958 mn declined by 19% against 2004-05 , impacted by the profit on sale of long term investments that accrued to 'other income' last year.

[Fig- 2.1: Gross Sales of Britannia] The Company achieved these results despite significant increases in input cost, particularly sugar, fuel and oils, coupled with aggressive pricing in the industry. Your Company's focused initiatives on commercialising market place opportunities, supply chain efficiencies and overall cost management resulted in its top line growth and profitability. Operating margin at 10.3% in 2005-06 compared with 10.9% in the previous year was impacted by the inflation in input costs.

Despite stiff competition, your Company stabilised and held its overall market share at 31.7% in volume and 38.8% in value for the last year. Exports turnover during the year was Rs 111.71 mn against Rs 71.65 mn in 2004-05, a growth of 56%

[Fig 2.2: Earning per Share of Britannia]

1550 1500 1450

28-o1

1400

29-01 30-01

1350

31-01

1300

01-02

1250 1200 Opening

High of the Day

Low of the Day

Closing

[Fig 2.3: Graph of Share Movement of Britannia Industry on the BSE]

THE INDUSTRY

Biscuits derive its name from a French word meaning twice backed bread; Biscuits in general have a good shelf life, which is higher than all other snack items available in the market. India is the second largest producer of biscuits in the world after the U.S.A. but still the per capita consumption is only 2.3 kg/year of developed countries. As per the latest survey done by N.C.A.E.R., 49 biscuits are consumed in rural areas. The penetration of biscuits into households stands at an average of 83.2% with the rural penetration at 77% and urban penetration at 88%. Biscuits are reserved for the small scale sector but there are strong possibilities of the industry being deserved in line with the government policy of liberalization. The net effect thus would be greater choice for the consumer as well as a check on the costs. The country production of the biscuits during 2004-05 was 18.6 Lac tons of which 1/2 were manufactured by the organized sector. The industry turn over was 5322.7 Crores of which organized sector contributed 2519.3 crores. Britannia, makers of Britannia biscuits, doubled capacity from 25 tonnes a day to 50 tonnes and plans to be a national brand soon. In an aggressive mode, the North dominated biscuit player has increased its ad budget to Rs. 5 crore this year from Rs. 3 crore last year. Britannia has also recently invested about Rs. 5 crore in the modernization and expansion of its production and packing its production capacity of 40 tonnes per day to 100 tonnes per day by next year. The aim: to take the current turnover of Rs. 50 crore to Rs. 100 crore by the year.

The low priced brand claims to have a 15 per cent market share in the North and is aggressively eyeing a bigger bite of the Rs. 2,500 crore biscuit industry. The brand plans to gain a 40 per cent market share in the North by the year of. The company's strategy has been to attract new consumer segments and widen its consumer base with its well packaged low priced offerings. Britannia's success has also come from its formidable. It gives me great pleasure to introduce the Summer Training Report. It is based on the survey conducted in East Delhi region on Biscuit industry. The applicability of various branding strategies play crucial role in marketing in product. the applicability has grown due to the liberalization, competition and technological changes taking place in corporate world. In this project the various branding strategies adopted by the company has been studied and compared on the basis of current market scenario. It gives the idea about the market share enjoyed by the different companies in the Biscuit Industry. It provides the adequate coverage of many issues related to biscuit industry. The objective of this report is to give the market share of Britannia biscuits in the Indian capital (New Delhi). It has been made possible by knowing the consumer's behaviour and by studying the patterns adopted by the retailers. It gives us very precise view about the existing demand of Britannia biscuits and demand of their products as compared to other competitors. It also highlights the changing market trends and consumer preferences, why they have shifted from finally pack to pouch pack. The annual growth rate of the industry is about 12.5%. However, the growth of cream biscuits, assorted or special variety is the range of 30-40%.

The organized sector consists of large, medium and small scale biscuit manufacturers who produce packed biscuits. The major players in this sector are Britannia, Bakeman’s, and Parle, etc. the unorganized sector comprises of small bakery units, cottage and household type manufacturing plants. These units distribute their biscuits in the surrounding vicinity of their manufacturing locations of say 20-50 kms. The country production of biscuits during 2005-06 is estimated to be about 19.5 lack tons. Out of which 1/2 again is expected from unorganized sector.

MARKETING STRATEGY Marketing is not Euclidean geometry a fixed system of concept. Rather marketing is one of the dynamic fields with in the management arena. The market faces continually a new challenge everyday and companies must respond to it positively. Therefore it is not surprising that new market idea keep surfacing to meet new market place challenges. The market process is applicable to more than goods and services. Anything related to market including ideas, events, policies, prices and personalities comes under market strategy. However it is important to emphasize opportunity in the market through market strategy. Following strategies adopted by the organization. A strong quality of the product and customer satisfaction: Customers always believe in good quality product. in my survey I found that in percentage term more people is quality conscious and not price conscious.

Customer satisfaction is very important part of the organization that at any cost they have to fulfill. A growing relationship with customer and customer retention: Nowadays a good relation with customer is very important for organization. Sale is totally depending on the relation with the customers. Customer's retention is also a major aspect for growing business. It means keep the old customer and try to make new customer.  Focus on competitors activity: Every organization should must be careful about it's competitors step, because they can disturb the growing sales process of the organization.  A growing emphasis on global thinking and local marketing planning: Companies are increasing by pursuing market beyond their borders. When they enter other countries they must follow the tradition of that country and also they make plan for local market that which type of product has more demand and how can it run in the market.  Promotional Strategy Under the market strategy promotional idea is very important. Organization provides some schemes or rebates to retailers or consumers. They make ment according to convenient of the people and the feature of the product.

So on the basis of marketing strategy a organization runs in the market. It is several types of which makes helpful to increase sales and turnover of the organization.

COMPETITORS Generally all organizations have competitors in the market. A particular organization always comprises with other same business and according to market share we clarify the brand of product is giving more challenge to my product. I found many products which can be compared with Britannia Biscuit. As a conclusion I found that particularly in my provided area Britannia is really doing well and its performance is on surprising level. During the field work and after intensive study it was found that main competitor of PRIYAGOLD biscuits is BRITANNIA as the market leader. In my provided area the share of the market is as follows. BRITANNIA

48%

PRIYAGOLD

20%

PARLE-G

16%

PURE FOOD

8%

OTHERS

8%

When we compared with other businesses then we follow the quality, price, distribution system, promotional strategy etc. of the competitors Britannia in this area is doing well. So this is the comparison with other biscuits brands. According to our findings we found that BRITANNIA is the market leader followed by BRITANNIA biscuits. These two biscuits companies the lion's share in the 2,200 crore biscuits industry. MARKET POTENTIAL Market potential of the BRITANNIA is much positive in competitive era and will sure cover the maximum market share of biscuit product. Potentiality of any product depends upon the futuristic performance of the product. it depends that how much retailers have potentiality to be permanent seller of BRITANNIA. For great potentiality it is necessary to improve those factors which are going to effect retailers. In my study I found some factors which can help to cover great potentiality. These factors are following: • Scheme delivery should in perfect determining time. • Some places distributors not able to cover his particular area. That should be improved. • Scheme facility should be regular as much as possible. • Small pack also should be in the market. • Always collect the views of retailers. It gives psychological effect on the retailers about care ness by manufacturing company.

These factors are very important for the organization. If company is able to improve these all factors then definitely its market share will more increase. Retailers will take more interest to sell Britannia biscuit and customer will also enjoy for it. So potentiality is very high to Britannia biscuit in positive direction.

American Power Conversion (APC) INTRODUCTION & HISTORY In Indian engineering industry today, APC the premier ISO 9001 company is a name to reckon with and the first largest manufacturer of UPS in world. In 1981, APC became a publicly held company. The stock trades under the name “APCC”. Uninterruptible power supplies (UPSs) are devices that maintain the supply of power to load even when the AC input power is interrupted or disturbed. This is typically accomplished by drawing the necessary power

from a stored energy source, such as a battery. UPSs may also convert unregulated input power to voltage and frequent-filtered AC power. Thus, the UPS will provide stable power and minimize the effects of electric power supply disturbances and variations. Sizes of UPSs vary, from approximately 250 VA to 1000 KVA. Small UPSs are used for single personal computers and workstations where down time is tolerable but data loss must be avoided. These UPSs provide enough backup time for reliable equipment shutdown. Large UPSs provide missioncritical applications where large-scale protection is essential. It is the first of many great days for partners seeking the best solutions in Critical Power and Cooling Services from the desktop to the data centre to the factory floor. It is the first of many great days for our global customers who have already come to trust the products, people, and services behind the APC by Schneider electric name. And in the first of many days for more than 12,000 employees who now stand side-by-side ready to serve you, including: • More than 1,600 solution engineers in the field; • More than 500 inside engineers; and • More than 1,500 field service engineers who are all, in turn,

Backed by a worldwide team of more than 40000 consultants, systems integrators, and value-added partners ready, willing, and able to take you through a period of unprecedented change in power and cooling design. According to Gartner Research, half of all data centers will need to overhaul their power and cooling solutions within the next few years. At the same time, the number of professionals qualified to design and run modern data centers will decline 45% (AFCOM).In short, we have lot of work to do, with fewer qualified industry experts than ever before. And the nature of work is also changing. It is no longer fiscally responsible to oversize power and cooling, no longer functionally practical to handle IT-driven “demand” and facility-managed “supply” issues in blissful isolation. After all, power in equals heat out. It did yesterday, and it will do so tomorrow. And it will be tomorrow’s biggest problem. This means for the businesses of today, the financial imperative of achieving an Efficient Enterprise and the moral imperative of implementing “green” data center systems together demand that every power, cooling, and management component be re-evaluated in the context of an integrated solution performing with minimal waste and maximum scalability, Power, cooling, and management all working together, seamlessly, automatically. No downtime, No headaches, No surprises, For today, and for tomorrow. In response to these unparalleled changes, APC by Schneider electric offer a unique combination of innovation and Legendary Reliability.

The industry’s most comprehensive product and solution range for all critical applications, including home, SMB & Enterprise/IT, Facilities Management, Process Control, Medical, etc. The industry’s broadest service organization, with more than 1,500 dedicated professionals and almost 100,000,000 man hours in field of expertise at your service, across more than 100 countries. Whether delivering our newest professional services or proactive maintenance programs across all APC by Schneider electric product lines, our field engineers are simply world-class. The industry’s largest R&D investment committed to delivering the most innovative solutions, such as the award-winning and patented InfraStruXure® power and cooling architecture, and the by Schneider electric GALAXY / EPS range, now powering some of the largest data centers in the world. With industry’s most comprehensive design and management software, APC by Schneider electric offer the industry’s most advances tools to quantify, plan and manage the power and cooling challenges of data center. Founded in 1981, American Power Conversion (APC) designs, manufactures and markets products and services that improve reliability, productivity and availability of information systems worldwide by protecting hardware and data from the ongoing threat of power disturbances. Our solutions include surge suppressors, uninterruptible power supplies (UPSs), power conditioning equipment and related software for

computer and computer-related equipment, protected applications include facilities, sites, mainframe computers, data centers, wide area networks (WANs), local area networks (LANs), Internet and intranet equipment, midrange computers, telecommunications equipment, home and office workstations, and a variety of consumer electronics. We also protect these applications against power problems on data, network, serial, coaxial (CATV) and telephone lines. As of December 31, 1999, APC reached reported sales of $1.337 billion with 5,000 employees worldwide and manufacturing sites on three continents.

ACHIEVEMENTS APC is ranked as one of Fortune’s 1000 largest companies. APC is recognized in the Forbes 500 list of the most profitable U.S. companies for the second year in a row. PC Magazine identifies APC as one of the "Top 100 Most Influential Companies." The Wall Street Journal ranks APC’s stock performance as the 18th best in the 1990’s. APC is named to Forbes’ "Platinum List of America’s Best Big Companies."

APC is included in Standard & Poor’s S&P 500 Index. APC worldwide APC by Schneider electric UPS Systems combined to form a $3 billion (2.4EUR billion) Critical Power & Cooling Services business unit of Schneider Electric. APC offer the industry's most comprehensive product and solution range for critical IT and process applications in industrial, enterprise, small and medium business and home environments. APC solutions include uninterruptible power supplies (UPS), precision cooling units, racks, and design and management software, including the industries only integrated power, cooling, and management solution. Backed by the industry's broadest service organization and an industry leading R&D investment, the combined company's 12,000 employee’s help customers confront today's unprecedented power, cooling and management challenges. Schneider Electric, with 112,000 employees and operations in 190 countries, had 2006 annual sales of $18 billion (EUR 13.7 billion).

•

APC by Schneider electric has industry leading financial position - Combined 2006 revenue of US$3 billion (2.4€ billion) - 12,000 employees worldwide - Manufacturing in the U.S., Europe, Asia Pacific, Latin America

•

Backed by world leader Schneider Electric - The world’s power and control

specialist

- 2006 revenue US$18 billion (13.7€ billion) - 105,000 employees globally - Operations in 190 countries APC by Schneider electric is a private limited company mainly producing electronic products, a part of Schneider Electric. APC stands for American Power Conversion. APC stands for, A – ability P – People C – Customer APC’s History Three Massachusetts Institute of Technology (MIT) Lincoln Labs' electronic power engineers founded American Power Conversion in 1981.  Neil E. Rasmussen (Sr. VP, CTO and Director of APC)  Emanuel E. Landsman (VP)  Ervin F. Lyon (Retired) At the time, the research and development efforts of these three men were focused on solar power. Over the next few years, government funding and incentives in the solar arena began to dry up. In response, APC shifted its focus to power protection, introducing its first UPS, the 750, in 1984. The

need for capital to this growing business was satisfied in July 1988 when APC became a publicly held company. The stock, trading under the symbol "APCC," was priced at $.125 per share when adjusted for stock splits. It is well known that computer systems require back-up power solutions. It was quite common for a mainframe computer to have a large uninterruptible power supply (UPS) and generator installed in tandem. APC came at the market from a different perspective. Industry trends involving the personal computer made APC management realize that smaller UPSs were necessary for the market that included personal computers, PC servers and their networks. Over the years, APC has developed a global, end-to-end, product offering targeted at four strategic application areas: Home/Small Office; Business Networks; Access

Providers and Data Centers & Facilities Internal product development has been augmented with strategic acquisitions to form an industry leading product portfolio. Throughout the world, the APC brand has become synonymous with quality power back-up and management solutions.

Today, APC is a leader in its industry, employing over 5,000 people worldwide, and is listed among the prestigious Fortune 1000, Forbes 500, Nasdaq 100 and S&P 500 rankings. APC interactive solutions AG were set up in April 2000 through a merger of Philips Multimedia and LB- Data. Private investors hold 46.35 percent of the company, another 20.48 percent are held by Philips Austria GmbH, 13.69 percent are held by the LB-Data group and 15.78 is held by a consortium of investors. The rest, i.e. 3.69 percent is held by the management and the staff. In today's "always on, always available" world where businesses can't stop and downtime is measured in dollars, American Power Conversion (APC) provides protection against some of the leading causes of downtime, data loss and hardware damage: power problems and temperature. As a global leader in network-critical physical infrastructure (NI) solutions, APC sets the standard in its industry for quality, innovation and . Its comprehensive solutions, which are designed for both home and corporate environments, improve the manageability, availability and performance of sensitive electronic, network, communications and industrial equipment of all sizes. Known for its quality, innovation and industry leading service and , APC has perhaps the longest list of accolades in its industry. Not satisfied with this, APC is working diligently to achieve its corporate mission

of creating delighted customers by improving the manageability, availability and performance of information and Communication systems through the rapid delivery of innovative solutions to real customer problems Headquarter From corporate headquarters in West Kingston, RI, APC operates sales offices throughout the world and manufacturing facilities on three continents. Together, APC’s global teams work to fulfill their mission of creating delighted customers. Global Presence APC’s corporate offices are located in West Kingston, Rhode Island. The Company has sales offices throughout the world; manufacturing facilities in the U.S., Ireland, Switzerland, Denmark, Philippines, China, India, and Brazil; and ships product to approximately 160 countries. In 2005, 52% of APC’s revenues were in the Americas (North and Latin America), 30% were in Europe, the Middle East and Africa and 18% were in Asia. As of December 31, 2005, APC had approximately 7,580 full-time employees worldwide. Manufacturing Units  In USA : West Kingston, East Providence & Rhode Island;  In Ireland : Galway and Castlebar

 In Philippines : Laguna and Cavite (P1, P2 ,P3 )  In China : Suzhou  In India : Bangalore (IDF1,IDF2,IDF3 & IDF4)  In Brazil Business Scopes & Products APC interactive solutions AG offer overall solutions for interactive terminals with the focus on multimedia payphones, multimedia terminals and POS/POI/POP media for indoor or outdoor use. Purpose is to create interactive networks of public screens that reach across borders. The most important business areas of APC interactive solutions AG are landline telecommunication, tourism, e-government and retail. Facts & Figures APC interactive solutions AG is on a good track with pound 4.8 million revenue in 2005, 20 percent higher than in the year before. Leading market positions have been maintained or even strengthened in all business areas. In 2006, the company’s revenue increased by twice the amount of 2005, with 10 percent of revenue being invested in research and development activities. Nature of Business APC sets itself apart from the competition in several ways: •

Global one-stop solutions - APC provides worldwide access to "bestof-breed" offerings;

•

Financial strength - APC's financial strength makes it an attractive partner;

•

Efficient manufacturing - APC provides high quality products to customers worldwide;

•

Innovative product offerings - APC designs solutions to address "real" customer needs.

•

Sophisticated power management software – APC’s in-house software team develops power management software that s the industry’s leading operating systems and Server Management platforms, in addition to offering Web Management capabilities.

Key Application Areas Today, the Company focuses its efforts on four key application areas: •

Home/Home Office

•

Business Networks

•

Access Provider Networks

•

Data Centers and Facilities Each requires customized efforts for products, sales and marketing,

but each has a common theme: high availability is increasingly essential. APC is positioning itself to be the preferred brand worldwide in all four of these application areas.

About APC India The company first set up a Manufacturing plant in Bangalore in 1999 to domestic Sales After a couple of successful years of manufacturing experience, India became a global manufacturing hub. Subsequently set up four more factories in Bangalore and currently s around 35% of the world wide requirements of the company. •

5 Plants in Jigani, Bangalore, India, 100% EOU Unit

•

APC was awarded the highest Exporter for the fifth Consecutive year by STPI for EHTP operations

•

Manufacturing 21000 -23000 units per Day

•

Over 1800 employees

•

Exports approx 95% of products manufactured

•

ISO9001-2000 Certified,ISO14001 Certified

EXIM Export award for the Last consecutive 2 years Best in APC worldwide facilities

Productivity

MERGERS AND ACQUISITIONS During 2000, APC acquired a number of companies to broaden its current product offering. APC purchased Airflow Company as well as U.K. based Advance Power. APC acquired privately held ABL Electronics Corporation. Earlier transactions include the 1998 acquisition of Silicon A/S. These acquisitions have helped APC in providing expansive product offering, enabling APC to leverage its global scale, strengthen channel

presence, and to deepen APC’s penetration into network and desktop environments worldwide. APC India’s Key Customers  WIPRO,  Infosys,  Sun Micro Systems,  Financial Technologies,  Bharti, MTNL, BSNL, VSNL,  Reliance Infocom,  Reliance Industries,  ICICI Bank, Bank of Baroda, Standard Chartered Bank, HSBC, CITI Bank, SAP India, HP, IBM, Bajaj Alliance. WORK FLOW MODEL (END TO END) Work flow explains how the good have been accepted from the customer, the procedure for booking goods-first consignee and cosigner details, number of articles in a pack, weight of a pack and the value. The goods forwarding note consist of consignee and consignor details with source and destination of the goods to be parceled.

APC by Schneider electric

istration

HR IT Finance Legal CEO

Manufacturing operations

Solution delivery groups

Market access groups

Manufacturing Purchasing Service

Productdevelopment Productmanagement Research

Sales Marketing Communications Market research

 APC by Schneider electric offer the industry’s most comprehensive product and solution range for critical IT and process applications in industrial, enterprise, small sand medium business and home environments.

TO REACH A CUSTOMER

Retail

Catalog

IT Distributor IT Seller Electrical Distributor APC

End HPP Power Specialist Electrical Contractor Manufacturer’s rep. firm

OEM

APC by Schneider electric solutions include uninterruptible power supplies (UPS), precision cooling units, racks, and design and management software, including the industries only integrated power, cooling, and management solution.

ORGANIZATION STRUCTURE

Outsourcing

General Manager



-HR -Service -Finance

Production -IDF -managers -IDF -Team Leaders -cell leaders Operators

Quality

-HOD Quality -IDF managers -Engineers -QA technicians

Supply chain

-HOD SCM -Managers -Team Leaders -Engineers -In changes

Mfg-tech

-HOD Mfg. tech -managers -Team Leaders -Sourcing specialist

Test Engg -Test Managers -Team Leaders -Engineers Technicia ns

Plat form Platform Manager s Engineer s -Repair Technici ans

Sourcing

-HOD Sourcing -Managers -Team Leaders Sourcing specialist

FUNCTIONAL AREAS 1. HR DEPARTMENT

HR Head

Staffing

Learning & Development

HR business Partners

HR systems

Outsourced agencies

1. Labour statutory compliance 2. Outsourced labour.

The concept of personnel management at APC has undergone notable changes over part twenty five years. The focus of the function shifted from more istration to proactive human resource development over the years.

 Proper functioning of activities like, o Recruitment o Training o Placement 

Apprentice training



Workshops



Training in specific product and process

HUMAN RESOURCE DEVELOPMENT – INDIA HR VISION AND ROLE Vision To be a high performance team and a trusted HR business partner to ensure organizational objectives are met through our people. Role  A trusted HR partner  Champion the cause of our employees and balance the needs of the organization and its people  A change agent  An expert HR – delivering the best in class HR services  Subject matter/functional expert HR Indices – HR Performance  Employee Turnover – Attrition rate: Ensure that the attrition rate is below industry standards and work towards lowering the attrition rate from the current rate.  Employee Satisfaction Index: Ensure that there is a healthy ESI in the organization work towards constant improvement of ESI.

 Productivity - Contribution per employee: Maintain a healthy contribution per employee (production, revenue, profit, and services) and work towards constant improvement of the same.  Training days per employee: Work towards achieving 40 training hours per employee per annum and thereafter work towards constant improvement every year with the organizational capability strategies.

 Employee cost: Ensure that the employees’ costs in the organization are within budgeted plans and yet remain competitive in the employment market.  Discipline – Industrial Relations Index - Man Days’ Utilization: Ensure that no days are lost due to any industrial strife and maintaining healthy employees in the organization.  Average days to hire: Ensure that the average days to hire are agreed limits and on par with market standards.  Cost of hire: Ensure that the cost of hiring is contained within budgeted plans and yet ensure a healthy “average days to hire”.  Absenteeism rate: Ensure that absenteeism is contained to within agreed levels and yet maintaining a healthy work-life balance.  Safety incidents: Work towards zero incidents and zero causality.

2. PERSONNEL ISTRATION DEPARTMENT The personnel istration department designs all the policies, rules and procedures relating aspects of HRM and is intended to serve as a basis fro the effective and uniform implementation of this across the entire organization. In other words it is just managing the people by personnel policy. A personnel department has four divisions: 1. Establishment – The establishment division deals with all the activities relating to recruitment,

promotion,

performance

appraisals,

transfer

policy,

retirement. Health scheme with co-operation of finance department Medical scheme Family planning incentive Insurance a) Recruitment:  At executive level, APC prefers engineer,  HRD and P&A department - MSW graduates/ MBA (HR specialization)  Marketing - MBA (Marketing)  Finance – MBA (Finance), CA, ICWA

APC prefers technical people, whenever they need engineers. APC conducts written tests for freshets and technical interview for people with experience. On the basis of the merit in the entrance test the engineers are recruited. Otherwise an ment is given in newspaper whenever the vacancy is generated and later on the basis of interview the selection is done.

Classification of employees: Full Time Employee (FTE) - Is the one who is on regular payrolls of company & entitled for all the benefits extended by the company Temporary Employee – is the one who may work either on a full or parttime schedule but are usually hired for a specific project or for a finite period of time. Probationer – Is the one, who is hired to fill the vacancy of Permanent Position. On satisfactory completion of probationary period of service which is 3 months, he will be confirmed as a Full Time Employee. However, the probation period may be extended for maximum period of another 3 months & if still the performance is not found satisfactory, the services may be terminated during / at the end of the probation period / extended probationary period. Consultants – Is the one who is hired for their specialized knowledge & engaged on a fixed retainer basis or paid on fees basis for services rendered and are not employees of the company. A written contract

specifying the time period of the contract and amount payable is executed in all such cases. Contractor or Contractor’s Employees - Is the one, who is been hired for specified activities which are incidental to the company’s operations and are of intermittent nature Project Trainees – Is the one, who undergo training for a short period of time, as part of their educational or professional training such as Summer Trainees / Project Trainees from management / educational institutes, will not be paid any stipend on a case to case basis.

In APC they conduct two different programmers:  Induction programme  Global New Hire Orientation programme (GNHO) b) Promotion Policy and Rules:  To provide all employees with broad equality of opportunity in growth and career prospects.  To ensure fairness, equality, consistency and uniformity in the matters of promotion of employees in all the units/divisions of the company.  To organize and reward employees for their contribution to the growth of the organization.  To sustain the high morale of the employees by informing them of the promotion opportunity existing in the organization.

c) Transfer Policy: Executives/employee of the company is liable for transfer from department/section/job within the unit/division of which to another with the discretion of management. While implementing the transfer policy the career base promotion policy is reckoned with. d) LTA (Leave Travel Allowances): LTA amount payable is one month basic or as specified in the compensation and benefits letter issued to the employee. e) APC Employees Gratuity Fund: Gratuity shall be pay able to an employee on the termination of his employment after he has rendered continuous service of not less than 5 years.  On his super annotation or  On his retirement or resignation or  On his death or disablement due to accident or disease The completion of continuous service of 5 years shall not be necessary where the termination of the employment of any employee is due to death disablement The ceiling of gratuity to an employee for every completed year of service or part thereof in excess of 6 months subject to a maximum of 20 months wages of Rs. 1 Lakh, whichever is less.

f) Death Relief Fund Scheme: The APC employee’s death relief fund scheme gives monitory assistance to the families of the who die while in service of the company. Scheme covers all the categories of employees who have voluntary enrolled themselves by respective unit management. g) Dearness Allowance: DA is granted to compensate the price increase above I 1099 points, to which the revised salary grade relate the payment of DA is based on slab basis relate to the percentage increase over quarterly of AII 1099. 2. Canteen istration Canteen food is provided to all the employees and to all the trainees in the factory.  Vegetarian food is provided  Ordinary food cost 150Rs. p.m.  Morning tea or coffee  Tea/coffee/badam milk cost 0.10 paisa  Afternoon 4:00 pm – 5:00 pm tea/coffee/badam milk is provided

3. Welfare section

 Inter sports organizes competitions for cricket, kabaddi and football matches.  2 sets of uniforms are issued for all the employees and 1 set for apprentice. Diploma and ITI trainees.  2 sets of shoes are given to employees once in two years.  Cultural programs are organized.  Executive receive festival advance.

4. Law and istration The section deals with following functions:  Furniture allocation for officials (Tables, Chairs)  Transport contract  Issuing ID cards for temporary, permanent employees and for trainees  Pest control

PRODUCT INTRODUCTIONS “This is an existing time at APC’s commented Rodger B. Dowdell Jr., CEO and president “OUR record results reflecting the strength of APC’S product offerings and our increasing presence in the category.” Dowdell said that product strength is being exhibited from both the high and low end of the company’s offerings. For example, the company’s

most expensive UPS, Matrix – UPS TM presently exhibits the most momentum in the 3-5 KVA UPS category while the new power manager TM , a power director oriented towards retail sales, has been winning rare reviews of its performance and design. November marked the largest product introduction in the company’s history, added Dowdell. “In addition to offering the best positioned product and price combination for virtually any computer based application, our new lines from a significant competitive advantage. This is most notable in the largest corporative s which often look to one vendor for all their power protection needs”. Fourth quarter product introduction included UPS solutions for the small office / LAN server ( smart-UPS® v/s) and advanced workstation (Backup-UPS® ProTM) applications, surge protection for data and network connections (protectNetTM) as well as a dramatically enhanced new version of the industry leading smart-UPS® line. Despite the breadth of the company continues to see opportunity to extend lines to lines to better address current and future customer needs. “our development pace and product introduction scheduled is proceeding

aggressively, and we expect to make significant product

introductions at both high and low end of our product offering in the calendar 1995,” he said. Dowdell said the company’ s innovative solutions gathered more than a dozen independent awards for

reliability and performance throughout

1994, including recent awards from the trade press in Russia and Brazil. “The market continues to be one in intense competition; however, APC has continued to gain market share throughout the world, even as the market itself expands. End s, computer distribution channels and the media continue to recognize APC as a learning world wide vendor of protection products,” commented Dowdell. APC’s strategy is to design and manufacture products that incorporate high – performance and quality at competitive prices, while offering our customers appropriate technology for their applications. Products are designed to fit seamlessly into the computer, networking, and communication environments of business, homes, small offices/ home offices, and outdoor installation. APC engineers and tests these products for compatibility with leading information, communication and building management technology hardware and software.

PRODUCTION DEPARTMENT HIERARCHAL STRUCTURE

General Manager

Production Manager

Team Leader

Cell Leader

Cell Trainee

Inventory Controller

UPS Currently manufacture a broad range of standard domestic and international UPS products. Puss are designed for multiple applications with the principal differences among the products being the amount of power which can be supplied during an outage, the length of time for which battery power can be supplied, the level of intelligent network interfacing capability, the number of brownout and over – voltage correction features and the design approach used (standby, line interactive, double conversion Online and delta conversion Online) Puss range from 325volt – amps for a PC, to

1.6 megawatt, or MW, suitable for a data centers, mainframe computers, industrial application or facilitates. Estimated resale prices to end – s range from $ 25 to approximately $250,000 Different Products & Services of APC are as follows:  Back – UPS-BI  Back- UPS-BS  Laptop & Mobile Computing  Data Distribution Cable  Interface Cable  Ethernet Switches  Infrastructure Power Distribution Unites  Smart UPS  USB Hubs  Voltage regulators  Water Coolers  Sensors/Cameras/Licenses/Accessories

SAFETY MANAGEMENT SYSTEM SAFETY AND HEALTHY MANAGEMENT SYSTEM Safety means nothing but freedom from unacceptable risk or harms. Accident (means unexpected or unwanted happening things) occurs only behave of these two reasons:

1)

Unsafe act – like human being, attitude, over

confidence, negligence 2)

Unsafe condition – like engineering, deviation of set

procedures. Management Review Annual Review

Accidents Inspections Audits

Policy Legislation Risk Assessment

Responsibility Procedure Training Safety committee Fire Drills

Work Place Hazards  Physical  Chemical  Mechanical  Biological  Back health o Lift weight, you consider safe to carry

o Reduce static leads o Use strong muscles o Keep fit & flexible o Organize your work to eliminate problems Electrical Safety  Follow procedure and work instructions  Do not cause damaged electrical equipment  Water and electricity do not mix  Disconnect the power from a shock victim and get help Fire Safety Training Fire is the physical heat resulting from a chemical chain reaction between heat, fuel and oxygen under the correct conditions. Which of this byproduct are most dangerous: heat, smoke, light and gases. Fuels Fuels involve can be in three states: • Solid • Liquid • Gas

Fire Prevention Control ignition sources Keep all doors closed Do not overload electrical sockets Replace damaged electrical cables & equipments Ultimately it is the manager’s responsibility to provide a safe working environment for their employees and suggest areas of improvement. Manager should ensure that the product has been tested and approved to work safely with the connected service provider of the equipment and within the specified environment.

PERFETTI VAN MELLE INDIA PVT. LTD. INTRODUCTION & HISTORY Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 130 countries worldwide. The company was established in March 2001.through the merger of Perfetti S.P.A and Van Melle NV.

In July 2006, the group acquired the Spanish company Chupa chups, thus strengthening its position as the third largest confectionery (sugar confectionery + gums) group in the world, and becoming the first player in the global sugar confectionery market. It is now the third largest confectionery group in the world, and the first to be present in the main Asian market. Employing over 14000 people and operating 32 companies throughout the world. Perfetti Van Melle has a true global reach: it is present in the Asia pacific region, Europe, Middle East,

Africa, and the America. Its corporate headquarters are located in Lainate (Italy) and in Breda (the Netherlands). Several of its brands are household names and are much loved throughout the 5 continents. Mentos, frisk, fruittella, alpenliebe, golia, happydent, vivident, big babol, airheads, Chupa chups, and smint. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which is rooted in individual, local, and regional markets. The ability to develop products, versions, and flavors, that suit the different demands and opportunities of the local market is indeed one of the group’s key to success. Perfetti Van Melle’s innovations provide ample proof of the effectiveness of its product customization strategy and its attention to consumer demand. In many Asian countries, Alpenliebe is produced with formulas, packaging and formats that vary according to local preferences, making it the market leading candy. In the most highly developed European markets, Perfetti Van Melle offers a wide and varied range of brands, with highly distinctive qualities and characteristics, like that of functional chewing gum, still unmatched by its largest international competitors. In America, Mentos, the Group’s no.1 brand, is distributed in a range of exclusive varieties, taking full advantage of the market’s specific and enormous and potential.

HISTORY OF THE PERFETTI VAN MELLE INDIA PVT. LTD. Perfetti Van Melle India Pvt. Ltd has deep root the drawing energy from the inspiration of real people. The founders – the brothers Ambrogio and Egidio Perfetti from Italy, and Izaak Van Melle from Holland- were gifted with great initiative, intelligence and instinct. Though they did not actually know each other, these men had much in common: the same ambition, the same spirit and the same intuitions that encouraged them to found two great companies, albeit in different times and hundreds of kilometers apart. The Perfetti brothers started out in Lainate back in 1946 and Van Melle in Breskens in 1900. They could never have foreseen that the destinies of their respective companies-, which still bear their names, Perfetti and Van Melle-, would meet to bring about the creation of one of the worlds largest and most dynamic confectionery groups. And thanks to the work of their successor’s achievements, what might have only seemed a dream for them has now become reality.

About Perfetti-The story of this large company began in Lainate, a town just outside of Milan, in 1946. It was here that the two Perfetti brothers, Ambrogio and Egidio, founded the Dolcificio Lombardo. In the mid 1950’s the two brothers had the inspiration that led to their company’s first and decisive qualitative leap forward: the production and launch of chewing gum, the legendary American product that had arrived in Italy a few years earlier with the first Allies. This decision marked the arrival of the first chewing gum entirely made in Italy: “Brooklyn”, known everywhere as “la gomma del ponte” , the chewing gum of the bridge. A true cultural icon, the Brooklyn legend lives on today. 1968 marked another milestone in the company’s development: the creation of Gum Base, a business that immediately became an indispensable strategic asset for the production of gum base, the raw material for chewing gum. Today Gum Base is one of the top international gum base producers, supplying all the group’s companies as well as many other confectionery producers. The 1970’s witnessed the launch of the brands that were to become favorites with consumers around the world: Big Babol, Morositas, Vigorsol, Happydent, Vivident, and Alpenliebe. Since then Perfetti has continued to grow, set on a highly innovative policy that drives it to offer new products and new brands every year. Special attention to consumers and acute awareness of market trends have always been the hallmark of the company’s activities. The ability to

anticipate consumer demands and trends has played a vital role in the success of Perfetti. In the 1980’s and 1990’s Perfetti launched an aggressive policy of commercial expansion to accompany its strategy of constant innovation. In Italy, the acquisition of large players in the sector, such as Caremoli, owners of the Golia brand, Gelco and La Giulia, allowed Perfetti to extend its range even further into all market sectors. The acquisition of Frisk took it into the mini mint tablet sector and ensured a presence on the Japanese market. Encouraged by its leadership in the domestic market, the company launched an impressive process of international expansion, opening new production facilities and distribution units on five continents- from Greece and Turkey in the Mediterranean area, to the emerging markets of India, the ultramodern factory opened in Brazil in 1999. About Van Melle -The story began in 1900 in Breskens, where Izaak Van Melle began converting the bakery founded 60 years earlier by his grandfather into a small confectionery factory. It only took him a few years to turn the small family business into a thriving company. Towards the end of the Second World War the Breskens factory was destroyed, and the company was forced to move to Rotterdam. After a few months of setting in, it was business as usual. The famous Mentos and Fruittella brands began to grow in volume and distribution range.

It was at this time that modern stick and roll formats appeared. The company grew rapidly, spreading around the globe. The company focused on the qualitative improvements of its products and adopted the strategy for international expansion based on its ability to “supply superior quality products to quality markets.” Several European countries (, Belgium and ) soon became the setting for commercial units which, supplied by the Rotterdam factory, created an efficient distribution network. In just a few years, Van Melle would succeed in taking the freshness and taste of its unmistakable brands to the most remote corners of the world. In 1980’s, Van Melle decided to move its main factory to Breda, where the greater space allowed its productive capacity to increase. Immediately afterwards the company broaden its product range, directing its interest towards candies for young children through the acquisition of large companies. It was also during this period that Van Melle started its far reaching international expansion by opening commercial units and factories in Brazil, the USA, Thailand, Indonesia and the Philippines. Its growth in other international markets continued throughout the 1990’s with the opening of the eastern European borders. During this time the company set up commercial facilities across the whole region and built a production unit in Poland.

In the late nineties Van Melle set its sights on the emerging Asian markets, where it once again displayed remarkable operational foresight. As well as creating commercial units, it also set up large-scale production facilities in Indonesia, China and India. To improve its home market position Van Melle acquired the Dutch company Klene, famous for its liquorices products. The Story at the crossing -The first links between the two companies date back to the 1980’s. Later, in 1991 common interests led Perfetti to acquire a 37% share in Van Melle. This was only the first step in a partnership that was to prove profitable from the outset, growing even stronger until ultimately, in January 2001, Perfetti bought Van Melle’s entire shareholding. In this way the two companies, starting from similar strategic concepts and complementary geographic and product interests, formed a new, strong, dynamic group that is today one of world’s most important confectionery players. Enormous challenges, ambitious projects and important objectives are opening up for this new group, born at the dawn of the new millennium. With a great past behind it, an even greater future awaits. Company’s Vision: “Company will enhance our world leadership in confectionery by creating value for people through delightful and imaginative high-quality products.”

Mission Statements: Perfetti Van Melle India Pvt. Ltd.:  Develop, manufacture and market high-quality and innovative products for consumers through efficient use of resources and in partnership with customers.  Create a fulfilling workplace for employees built on trust, mutual respect, and appreciation of their diversity.  Value the role we play in communities, as a socially and environmentally committed organization.  Generate economic value through superior growth and profitability. Continuous focus on these principles will lead the company towards the vision.

Company’s Values: Living the Perfetti Van Melle values requires courage, vision, trust, commitment, and pragmatism. The following values guide the actions in realizing the mission of the company:



Integrity Without CompromisePerfetti Van Melle conducts the business with honesty, integrity, and respect for those with whom they have relationship.



Achieving ExcellencePerfetti Van Melle pursues quality in everything they do. They strive for continuous improvement in the way they operate.



Dedication to the ConsumerPerfetti Van Melle will meet and sur the differing needs and expectations of our consumers, delighting them with high quality, state-of-the-art and innovative products.



Care for the peoplePerfetti Van Melle are committed to creating a global workplace where teamwork, involvement, open communication, flexibility and fun exist.

They treat the people fairly; they value different styles, skills, experiences, and backgrounds and acknowledge that these differences result in greater creativity and better insights. They encourage them to take initiative and expect them to approach their jobs with ion and commitment. They offer their people the training opportunities and ongoing development so that each individual can reach his or her full potential.



Social and environmental ResponsibilityPerfetti Van Melle conduct the business as responsible of society, respecting the laws of the countries in which they operate, Contributing to the progress of the local communities in line with the legitimate role of the business. They will operate safely, responsibly and with sound environmental practices, aimed at minimizing the impact on the environment and working toward long-term sustainability.



IndependencePerfetti Van Melle is committed to achieving ambitious business goals while securing our company’s profitability thus ensuring their independent growth.

PRODUCTS Perfetti Van Melle’s strengths are – Quality, innovation, knowledge of market and consumer desires. Quality: Product quality is not a simple detail; it is an indispensable starting point. With the firm conviction that the best way to encourage consumer loyalty is to offer products of unbeatable quality, Perfetti Van Melle has always paid utmost attention to the selection of the finest raw materials, the development of cutting-edge production processes and research into ever newer and better production formulas. Innovation: The confectionery sector is in constant evolution and innovation is an essential element in keeping pace with competition and the market. This is why the group has always given strategic importance to the research and development of new, up-to-date products. The central laboratories of Lianate and Breda, assisted by local laboratories, are constantly researching new products and qualitative improvements to existing ones. Marketing: An understanding of the market, its underlying trends and the ability to identify and anticipate consumer tastes and demands play a vital role in the achievements of outstanding competitive results. For this reason, our marketing services conduct constant, detailed market research and indepth analyses of the target market and its development. Perfetti Van Melle

also remains in tune with consumers by placing great emphasis on a series of other innovative, attractive initiatives; these include developing new formats and packaging, deg original product concepts, creating alternative, effective promotional tools, and high-impact, eye-catching advertising campaigns. Environment: Respect for the environment by operating in total compliance with local laws and regulations is central to the way of working. The production processes have been designed to reduce all environmental impact to a minimum; attention and economic resources are thus specifically directed to improving the efficiency of these processes, cutting waste as far as possible, making the best use of natural resources and respecting the regulations and standards in force in the countries they operate. They concern for environmental issues is also shown in our preferences for environmentally-friendly options in all production processes. The sensitivity in this field has also led them to collaborate with the WWF through the sponsorship of important initiatives for environmental protection. People: The employees are the most important resource. Behind the success lies the initiative, enthusiasm, enterprise, commitment and creativity of the people working with them. That’s why Perfetti Van Melle makes every effort to create a stimulating work environment, to guarantee conditions of total safety for the workforce, and to offer all staff professional training and the opportunity for career advancement at an international level.

Brands The brands which are being manufactured & distributed by Perfetti Van Melle are as follows: a) Air action b) Air heads c) Alpenliebe d) Big babol e) Brooklyn f) Center – fresh/ shock/ fruit g) Chloromint h) Daygum- herbs white/ microtek/ protex i) Frisk – powermint/ liquid j) Fruit-tella k) Golia-activ/ fruit-c l) Happydent-protex/ white/ xylit m) Marbles n) Meller o) Mentos- candy/ gums p) Vigorsol- original/ real fruit q) Vivident

GLOBAL MARKET POSITION:-

• Sales in billion US $ 3rd position in global (sugar confectionery + gums)

Human Beings / People- A Complex Resource • Variety • Individual Differences (Each individual is different from another) • Specific Requirements • Scare or Surplus

Human resources term in which many organizations describe the combination of traditionally istrative personnel functions with performance management, employee relations and resource planning. The field

draws

upon

concepts

developed

in

Industrial/Organizational

Psychology. Human resources have at least two related interpretations depending on context. The original usage derives from political economy and economics, where it was traditionally called labor, one of four factors of production. The more common usage within corporations and businesses refers to the individuals within the firm, and to the portion of the firm's organization that deals with hiring, firing, training, and other personnel issues. Assets- Valuable or Useful person or thing. Human resource management (HRM) is the strategic and coherent approach to the management of an organization’s most valued assets - the people working there who individually and collectively contributes to the achievement of the objectives of the business. The "human resource management" and "human resources" (HR) have largely replaced the term "personnel management" as a description of the processes involved in managing people in organizations. Human Resource management is evolving rapidly. Human resource management is both an academic theory and a business practice that addresses the theoretical and practical techniques of managing a workforce. The theoretical discipline is based primarily on the assumption that employees are individuals with varying goals and needs, and as such should

not be thought of as basic business resources, such as trucks and filing cabinets. The field takes a positive view of workers, assuming that virtually all wish to contribute to the enterprise productively, and that the main obstacles to their endeavors are lack of knowledge, insufficient training, and failures of process. HRM is seen by practitioners in the field as a more innovative view of workplace management than the traditional approach. Its techniques force the managers of an enterprise to express their goals with specificity so that they can be understood and undertaken by the workforce and to provide the resources needed for them to successfully accomplish their assignments. As such, HRM techniques, when properly practiced, are expressive of the goals and operating practices of the enterprise overall. HRM is also seen by many to have a key role in risk reduction within organizations. Synonyms such as personnel management are often used in a more restricted sense to describe activities that are necessary in the recruiting of a workforce, providing its with payroll and benefits, and istrating their work-life needs. So if we move to actual definitions, Torrington and Hall (1987) define personnel management as being: “a series of activities which: first enable working people and their employing organizations to agree about the objectives and nature of their working relationship and, secondly, ensures that the agreement is fulfilled". While Miller (1987) suggests that HRM relates to:

".......those decisions and actions which concern the management of employees at all levels in the business and which are related to the implementation of strategies directed towards creating and sustaining competitive advantage" The goal of human resource management is to help an organization to meet strategic goals by attracting, and maintaining employees and also to manage them effectively. The key word here perhaps is "fit", i.e. an HRM approach seeks to ensure a fit between the management of an organization’s employees, and the overall strategic direction of the company (Miller, 1989). Human resources management comprises several processes. Together they are supposed to achieve the above mentioned goal. These processes can be performed in an HR department, but some tasks can also be outsourced or performed by line-managers or other departments. • Human Resources Planning (HRP) • Design of Organisation and Job • Selection and Staffing • Training and Development • Organisation Development (OD) • Compensation and Benefits • Employee Assistance • Union/Labour Relations

Nature of HRM

Simply put, Human Resource Management (HRM) is a management function that helps managers to recruit, select, train and develop for an organization. Obviously, HRM is concerned with the people's dimension in organizations. Following are few definitions of HRM: 1. HRM is a series of integrated decisions that form the employment relationship; their quality contributes to the ability of the organizations and the employees to achieve their objective. 2. HRM is concerned with the people dimension in management. Since every organization is made up of people, acquiring their services, developing their skills, motivating them to higher levels of performance and ensuring that they continue to maintain their commitment to the organization are essential to achieving organizational objectives. This is true, regardless of the type of organization- government, business, education, health, recreation, or social action. 3. HRM is the planning, organizing, directing and controlling of the procurement, development, compensation, integration, maintenance and separation of human resources to the end that individual, organizational, and social objectives are accomplished. These definitions of HRM can be summarized in the following points: 1.)

Organizations are not mere bricks, mortar, machineries or inventories. They are people. It is the people who staff and manage organizations.

2.) HRM

involves the application of management functions and

principles.

The

acquisitioning,

functions developing,

and

principles

maintaining,

are and

applied

to

remunerating

employees in organizations. 3.)

Decisions relating to employees must be integrated. Decisions on different aspects of employees must be consistent with other human resource (HR) decisions.

4. Decisions made must influence the effectiveness of an organization.

Effectiveness of an organization must result in betterment of services to customers in the form of high-quality products supplied at reasonable costs. 5. HRM functions are not confined to business establishments only.

They are applicable to non- business organizations, too, such as education, health care, recreation, and the like.

Scope of HRM The scope of HRM is indeed vast. All major activities in the working life of a worker—from the time of his or her entry into an organization until lie or she leaves—come under the purview of HRM. Specifically, the activities included are—HR planning, job analysis and design, recruitment and selection,

orientation

and

placement,

training

and

development,

performance appraisal and job evaluation, employee and executive remuneration, motivation and communication, welfare, safety and health, industrial relations (IR) and the like. For the sake of convenience, we can categorize all these functions into seven sections—

(i)

Employee hiring,

(ii)

Employee and executive remuneration,

(iii)

Employee motivation,

(iv)

Employee maintenance,

(v)

IR, and

(vi)

Prospects of HRM (see Fig.1).

Fig.1 Scope of HRM Human resource management is a process of bringing people and organizations together so that the goals of each are met. It is that part of the management process which is concerned with the management of human

resources in an organization. It tries to secure the best from people by winning their whole hearted cooperation. In short, it may be defined, as the art of procuring, developing and maintaining competent workforce to achieve the goals of an organization in an efficient and effective manner. In other words, it can be said that human resource management is concerned with people at work and their relationships with each other.

Nature of Human Resource Management

Interdisciplinary Approach

Training and Development Function

Pervasive Function

Nature Of HRM

Continuous Function

Individually oriented

People Oriented

Interdisciplinary Approach

Training and Development Function

Pervasive Function

Nature Of HRM

Continuous Function

Individually oriented

People Oriented

A BRIEF ON: In a typical manufacturing setup there are different Activities under the Banner of HR Department. We can divide them into the following areas: • ISTRATION ACTIVITIES

• HR ACTIVITIES For doing the Activities / Routine work there is a Standard Operating Procedure (SOP). These SOP’S help in making the functions more efficient & System oriented rather than people oriented.

ISTRATION ACTIVITIES 1.) 2.) 3.) 4.) 5.)

6.) 7.) 8.)

UNIFORM EVENT MANAGEMENT TELEPHONE GUEST HOUSE/CHUMMERY TRANSPORTATION a. Company vehicles b. unit head vehicle c. buses XEROX ESTATE MANAGEMENT COURIER

10.) 11.) 12.) 13.) 14.) 15.)

TRAVEL DESK STATIONERY CANTEEN TAXI HIRING ING FORMALITIES VISITING CARDS

HR ACTIVITIES 1.) 2.)

RECRUITMENT/ SELECTION a.)shop floor employees b.)staff c.)contract labour

3.) 4.) 5.) 6.) 7.) 8.) 9.) 10.)

TRAINING/DEVELOPMENT a.)shop floor employees b.)staff PERFORMANCE APPRAISAL RELOCATION INDUCTION DOMESTIC TRAVEL POLICY SEPARATION EXIT INTERVIEWS ATTENDANCE/AWARD/REWARD CONFIRMATION PROCESS

CONCLUSION

With the overall study of the above industrial profiles, products and competitors of different industries we had come to a conclusion that Parle and Britannia both are the top selling brands of the India. Both Parle and Britannia are the competitors. The total production of biscuits in India is estimated to be around 30 lakh MT, the organized sector s for 65% and the unorganized sector s for 35% of the total industry volume. •

Parle Products Pvt. Ltd : Established In 1929, company has factories in Mumbai, Bangalore, Bahadurgarh in Haryana and Neemrana in Rajasthan, Additionally, Parle Products also has 7 manufacturing units and 51 manufacturing units on contract. Company has about approximate market share of 30-35% of the total biscuit market. Parle-G s for the major volume turnover it s for approximately 80% of the total biscuit tonnage for the company. Key Products : Parle - G , Hide and Seek ,Krackjack ,Hide & Seek Milano ,Magix ,Digestive Marie ,Monaco ,Parle Marie ,Kreams ,Milk Shakti ,Parle 20-20 Cookies ,Golden arcs ,Nimkin ,Kreams Gold ,Chox ,Monaco Jeera

•

Britannia Industries Ltd. : Net sales for FY 2008-09 are Rs 3,112.2 Cr. For FY 07-08 biscuits recorded sales of Rs. 2,329.9 Cr. Key Products Tiger, Good Day, Bourbon, 50-50, Treat, Milk Bikis, Marie Gold, NutriChoice, Time, Little Hearts

In the case of Parle-G brand, the researcher found that it’s the taste, which contributed towards the customers brand loyalty. Parle-G’s long presence in the market didn’t have much impact on the consumers brand choice, rather it was the taste that deferred customers from switching to the other brands of glucose biscuits. The Parle-G customers are not against consuming the Tiger brand provided they get the same quality taste as that of the Parle-G brand. They pointed out that the Tiger brand has a little lower milky taste and is a little sweeter than it should be. Thus, the company must maintain the price

and concentrate on the brand taste to take maximum advantage of this opportunity. Also, marketing efforts are required to make the consumers aware of the brand’s price and make them more of nutrition-conscious so that they can understand the ‘Glucose H-Force Biscuit’ concept. Talking about Britannia after going thick on the thing, now time is to make a complete picture. While making a product a SKU (Stock Keeping Unit) of the shop retailers think about the GMROI (Gross Margin Return On Investment) and they promote the brand which provide them highest. They expect return in the form of profit margin, company schemes, window display and references of the shop. Among these, company schemes make the differences and are the highest source of motivation after profit margin. Retailing demands a constant push from the company. Marketer needs to use advertising and brand building strategies to address the discerning buyers and retail push to in different buyers. The manufacturer should understand consumer behavior because retailers can't help quality and price. It is only up to dealers said it is demand they sell Britannia 42% agree that at retail shop it is brand popularity, which determine the purchase of biscuit. There is a greater need to understand the retailer behavior considering them as a team working for the company may help them to be attached to the company. There should be feeling of belonging to the company in inner of the retailers. Setting values club for retailers so that they may exchange views with the company and help in understanding consumer behavior.

APC has a unique position in the world APC products. It is one of the profiteering companies in the country. The company will have good future and exciting things happening today in the field of power electronics and like any other adventure. The current phase of innovation and business solutions has thrown up a number of challenges and opportunities for a changed approach to business itself, especially in the electronics sector. It has earned profit from the initial stage of its operations and its confident of meeting all the challenges that lies ahead and aim at achieving the highest turnover. The study brought put many features and functions of the organization. The organization study has helped me to get familiarized with the real world organization system, their strategies and to understand the various levels in the organization. Project

in

Perfetti van malle started by interacting with the HR

manager & staff in the organization. The interaction with managers gave insight on the procedures of the recruitment. It also gave insight on the

various

types

of

training

activities conducted

for

the

new

employees and existing employees

and managers . It also helped

to

while conducting

learn

training

requirements

various training

activities by preparing the forms needed for the training activities . In the Recruitment department, by head

came to know about

the interaction with the recruitment

the various

selection processes

which

were

used in the organization

in order

to recruit

the required

candidates who would be able to achieve the goals set by the company. During the tenure in the company, the visit to the production unit gave lot

of

information about

information about the

the

process . Finance department

final s i.e. the

gave

annual reports which

helped in analyzing various ratios. It also gave the information on the important sources through which the budget was laid for various activities of the company. Marketing and sales department gave information on various strategies of marketing and the techniques used in the sales of the goods. It helped

to know the various practical aspects marketing strategies

which were learnt in the classroom

BIBLIOGRAPHY WEB SITES  www.parleproducts.com  www.wikipedia.org  www.parle.com/  www.britannia.co.in  www.perfettivanmelle.in  Economic Times  Brochure of the company GNHO (Global New Hire Orientation)  www.apcbyscneiderelectric.com  www.apcc.com  www.schneiderelectric.com  www.google.com  www.apc.com