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The Hunger Games appeal to its target audience LIonsgate had the advantage of a ready built fan base for the Hunger Games thanks to the success of Suzanne Collins book. About 9.6 million books were already in circulation when the film began shooting. Lionsgate wanted to widen the core fan base which was made up of female fans 14 – 35. The lead character was a 16 year old action female and historically films with a female action lead such as Tomb Raider hadn’t always done too well at the box office. Lionsgate strategy was to target their campaign towards young males at the same time. We always wanted this to be a four quadrant movie meaning it would appeal to boys, girls, men and women - that would be the target audience. The“Hunger Games” books appealed to teens because the daily struggle for survival in the arena that heroine Katniss Everdeen confronts in the books reminds young people of their daily struggles in the corridors of high school.

Box Office: The Hunger Games" (2012) $408 million Tom Nunan, a longtime studio executive and producer who also teaches in the UCLA School of Theater, Film and Television. Lionsgate, the studio behind “The Hunger Games is savvy in its marketing of movies, and from the first film has helped “The Hunger Games” maximize its audience. But more than anything it’s the depth of meaning in the movies that’s made the series what it’s become. “The big distinction between this franchise and, say, the ‘Twilight’ series, and possibly even ‘Divergent,’ there’s a purpose beneath what’s happening in the action,” Nunan says. “There are big ideas here that make not only tweens, teenagers and adults eager to watch the next chapter, but it gives people permission to care about these movies and them. Reporter and Photographer Diane Gardner “I believe this series, and subsequently the movies, crosses the generations not just due to the entertainment value, which is very high in the films due to the amazing cast, directors, and cinematographers, but due to the ability to bring awareness to numerous issues of crisis in our country.’ To Jason Squire, an associate professor at the USC School of Cinematic Arts, the success of “The Hunger Games” is due in large part to the quality of the movies. The movies work as movies alone without knowledge of the books. “Everyone knows that there’s a fan base stemming from the books – devoted,

loyal fans. But if the content did not deliver, the audience would abandon it.” “You definitely care about the characters,” he says. “It’s kind of a compelling situation. And when you have characters that you care about, that they’re being oppressed and not they’re taking back their lives, I guess that’s the thing that’s most appealing.” Nunan says he’s not sure exactly how the demographics of “The Hunger Games” fans break down, “but if you look at the box office, it’s obvious that it goes beyond young girls. It’s what we call a four-quadrant movie: This is for boys, girls, families and single adults. It reaches all four.”