Fast And Furious 7 1e4r6v

Fast and Furious 7

1) This is a typical shot of film trailers in order to provide credibility and make the rightful ownership of the content clear to the audience. It is also a bold statement to the audience to state that this is the institution that has funded them which connotes a certain level of significance. It also appeals to a diverse audience as the audience have a certain expectation of the quality of the product they are about to watch.

2) This is the opening shot of the trailer. The mid-shot is particularly distinctive because it is a familiar character to the audience as this is a franchise of multiple movies. Vin Diesel is widely well known and this following the “Universal” shot essentially creates an implication of the movie having an “all-star cast”. Alongside the non-diegetic music which are fast paced drum beats, this helps create a sense of the movie being “epic”. The mid-shot also clearly displays that this is taking place in a car which is not only typical of the genre conventions in an action/thriller but also of the conventions of the franchise as it is all about fast cars etc. The lighting of the scene is particularly dark and shadowy to create suspense, alongside the non-diegetic music, this helps to build a tense atmosphere amongst the audience and help allure them into being interested in the trailer. Ultimately, fans of the franchise are the primary target audience as they have followed all of the various other movies, however, this suspense being created helps to appeal to a wider and more diverse secondary audience.

3) This close-up of the foot on the pedal is typical of this particular action/thriller genre as it implies speed and thrill. It is also a convention of the franchise as this is a typical and frequent shot used within every one of the movies. This allows the audience to relate it back to the various other movies. The use of close up on the black boots has a connotation of the rebellious nature that these films hold. The colour black also connotes mystery, danger and suspense which is an expectation of the audience.

4) This close-up of the character signifies the horror and shock on his face in correlation to the tension and suspense implied in the previous shot and displayed in the shot. It also appeals to the humorous element of these movies as this is another typical sub-genre within the movies. It also plays on stereotypes as the “black” character is often the humorous, amusing and easily-terrified character. This does create a large appeal nevertheless as this is a successful stereotype which interests and humours the audience. The mise-en-scene through the steering wheel and the windows make it explicitly clear that this is a car being driven. This allows for a sense of authenticity within the movie. The colour green almost implies “war” which is essentially

what they are doing as they presumably getting involved in some type of conflict.

5) This mid-shot follows the previous shot of the shock and horror on the face of the character. This shot appears reckless and rebellious, which is a common theme within these movies, it is also again suspenseful and exciting and therefore enticing to the audience as they are “rooting” for the success of the characters as they already “on their side” through the other movies creating a relationship between them and the audience. This mid-shot allows for the mountains to be in-view showing the isolation of the area, creating a sense of “thrill” as it is new and exciting and “wild” which is what the audience look for in these movies and also in this particular genre.

6) This wide-shot of the character running up a bus is a typical genre convention of the use of CGI within the thriller and action genre. It also re-emphasises the location that the scene is taking place. It provides the “danger” element of the genre and also the “thrilling” element as it gives the audience as sense of tension as to if the character is going to make it. Similarly, the mise-en-scene, such as the rocks and the bus help to create a realistic appearing scene which is essential in selling the movie. The bold foreground contrasting the light/pale background

helps the events taking place in the foreground be more significant, alongside the music which helps to evoke excitement amongst the audience.

7) This establishing shot helps to signify a change in location and helps to re-locate the audience so that it is clear that there is a location change. It also connotes the city “lifestyle” which has been prominent throughout the other films and the various other trailers within the franchise. The lighting of the shot is extremely dark, with the lights from the buildings lighting it up, this implies that it is the city-life that is “alive” at all hours as the party-culture is prominent throughout the various movies. Again, this is typical of the genre.

8) This wide-shot of the character holding the assault rifle is a convention of the subgenre of crime-drama within the movie. The background appears to be a hidden garage which implies they are preparing for a fight. The bullet-proof vest with “FBI” on it helps to create the typical good vs bad stereotype. Evidently, as he is wearing a vest belonging to the police it implies that he is on the good side. Nevertheless there is a

large contrast as he is holding a rifle but wearing a “FBI” jacket, which is something that would belong to the “bad” side, this implies that they cross over but for the purpose of the good-side. The lighting makes the shot appear very shadowy which helps to build up the audience to an “epic event”.

9) This establishing shot signifies another location switch. This is in conjunction with the diegetic music which is “Arabian” or “middle-eastern” to show the location and culture change. This shot is aesthetically appealing with the sunset and the bright blue clear water, this creates the “wow-factor” amongst the audience which again is an expectation of the audience.

10) This low-angle shot allows you to see the cars in depth and see how “epic” they are, as the franchise is about cars this is a significant and expected shot. The red car contrasts the black car showing variation between the characters and the availability of the luxurious, idealistic cars. This allows the audience to have a sense of escapism as this is extremely idealistic, it also allows for a sense of identity as everyone would want to aspire to that. (Uses and Gratifications).

11) This wideshot is the final shot in the trailer and it features Paul Walker. As this is the final movie Paul Walker made before he ed away which is an emotional point for the audience. This is extremely significant and in conjunction with the diegetic music in which the other characters talk about “family”, which is a prominent theme throughout, this helps to create a sense of emotion and allure the audience as they are well aware that this is his last movie.

Final Shot-Paul Diegetic sound about “family”- Running theme- Audience understand of franchise