Dippin Dots 3f5o1c
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BCCA INSTITUTE OF MANAGEMENT & MEDIA STUDIES STD : SYBMS DIV : B GROUP NO : 6 SUBJECT : MARKETING MANAGEMENT
GROUP NAMES & ROLL NO Rehan Mansuri Farhin Ansari Shiba Patel Ali Asgar Ratani Rameesa Khan Mudassir Shamshir 105 Amaan Shaikh Zunoon Shaikh Aziz Vaid Avinash kumar
76 82 88 94 100
111 117 123 35
Introduction Founder Head
Curt Jones
quarters Paducah, Kentucky.
Cryogenic
The
Encapsulation
product requires storage at temperatures below −40 °C.
4 Ps Of Dippin Dots
PRODUCT
o
Dippin Dots provides a wide range of ice creams available in different flavors for all young & children.
o
Not only ice creams they also provide Dippin Dots coffee, Dots treats, Dots cakes and ice cream sandwiches.
PLACE o
Dippin Dots was first introduced in Canada.
o
Later on it expanded its franchise in San Francisco Bay area in California.
o
Manufacturing plant opens in South Korea, operated by a licensee, to serve markets in Asia in 2003.
o
Available in Panama, Netherland & Colombia.
PROMOTION o
Dippin' Dots were sold in individual servings at franchised outlets, many in stadiums, arenas, shopping malls, and in vending machines.
o
As well as at theme parks such as Schlitterbahn, Knott's Berry Farm, Six Flags, Cedar Fair, PARC Management, Kennywood, SeaWorld, and Sesame Place.
PRICE o
Dippin Dots one serving cost $ 2.99
o
$ 49.95 per 30 serving kit
CHANNEL OF DISTRIBUTION
The product requires storage at temperatures below −40 °C, it is not sold in grocery stores.
Dippin' Dots are sold in individual servings the product is manufactured & retailed to their customers.
SWOT Analysis of Dippin Dots STRENGHTS o
The ice cream produces by Dippin‟ Dots is a combination of „old fashioned hand made ice cream and space-age technology which gives the product a different status in the ice cream industry.
o
Dippin‟ Dots ice cream is “much more flavourful and richer than regular ice-cream”
o
The distribution technique through franchising as well as the enhanced dealer network ensuring „fair, festival, and commercial retail locations
o
They are using a new technology in production process that is different from the competitors and give their product a different identity in the market.
WEAKNESSES o
Its production requires huge capital.
o
For maintaining the product quality, they have to use specially designed food container and the product need to transport through a refrigerated boxes.
o
The distribution, storage and transportation technique is a bit problematic an d might be expensive for them.
o
Technology used is very expensive.
OPPORTUNITIES o
The Dippin‟ Dots brand image towards the children, youngsters is a great opportunity for the companies future growth and success as well as to compete their rival in international market.
o
The continuous investment in R&D sector might strengthen their strategic position.
o
Global brand like McDonalds is spending for the ment of Dippin‟Dots and franchises.
o
Dippin dots still didn‟t have acquired major part of international market.
THREATHS
o
The presence of large multinational like Nestle and Unilever as a rival of Dippin‟ Dots posing threat towards the company‟s business in International market.
o
Dealing with the “supermarket chains, packaging and scoop shop retailing business” imposing threats towards the company‟s success.
o
Manufacturing of similar types of product by the UK company and those products were also brought by the Dippin‟ Dots dealer network in US market is obviously a major threat for Dippin‟ Dots.
o
The higher increase in ingredients cost for producing Ice cream posses‟ threats towards the company‟s production and pricing decision.
Ethics/CSR Of Dippin Dots
Dippin' Dots has sponsored the "Celebrity Grand Slam Paddle Jam" celebrity ping pong tournament in Hollywood.
Whose proceeds benefit St.Jude Children's Research Hospital in Memphis, Tennessee.
The company is a contributor to the charity Give Kids the World Village in Kissimmee, Florida.
Its basic value is to provide something new, innovative to its customers & spread happiness by providing their colorful icecreams.
CONCLUSION
Dippin Dots is a very creative & innovative idea of taking icecreams to next level. Dippin dots are known as “The future of ice-creams” OR “The space ice-creams”. It has a wide market open for its product & it can be proved a very strong rival of existing ice-cream companies like Hokey Pokey, Baskin & Robbins etc… in order to increase its sales it is recommended that Dippin Dots need to reduce their production cost for coping the economic crisis situation when the buyers preference will go for the low cost products.
BIBLOGRAPHY http://www.dippindots.com/more-info.html http://en.wikipedia.org/wiki/Dippin'_Dots http://online.wsj.com/article/SB1000142405297020 3716204577017782899029206.html http://www.dippindots.com/more-info/history.html http://www.dippindots.com/more-info/faq.html
GROUP NAMES & ROLL NO Rehan Mansuri Farhin Ansari Shiba Patel Ali Asgar Ratani Rameesa Khan Mudassir Shamshir 105 Amaan Shaikh Zunoon Shaikh Aziz Vaid Avinash kumar
76 82 88 94 100
111 117 123 35
Introduction Founder Head
Curt Jones
quarters Paducah, Kentucky.
Cryogenic
The
Encapsulation
product requires storage at temperatures below −40 °C.
4 Ps Of Dippin Dots
PRODUCT
o
Dippin Dots provides a wide range of ice creams available in different flavors for all young & children.
o
Not only ice creams they also provide Dippin Dots coffee, Dots treats, Dots cakes and ice cream sandwiches.
PLACE o
Dippin Dots was first introduced in Canada.
o
Later on it expanded its franchise in San Francisco Bay area in California.
o
Manufacturing plant opens in South Korea, operated by a licensee, to serve markets in Asia in 2003.
o
Available in Panama, Netherland & Colombia.
PROMOTION o
Dippin' Dots were sold in individual servings at franchised outlets, many in stadiums, arenas, shopping malls, and in vending machines.
o
As well as at theme parks such as Schlitterbahn, Knott's Berry Farm, Six Flags, Cedar Fair, PARC Management, Kennywood, SeaWorld, and Sesame Place.
PRICE o
Dippin Dots one serving cost $ 2.99
o
$ 49.95 per 30 serving kit
CHANNEL OF DISTRIBUTION
The product requires storage at temperatures below −40 °C, it is not sold in grocery stores.
Dippin' Dots are sold in individual servings the product is manufactured & retailed to their customers.
SWOT Analysis of Dippin Dots STRENGHTS o
The ice cream produces by Dippin‟ Dots is a combination of „old fashioned hand made ice cream and space-age technology which gives the product a different status in the ice cream industry.
o
Dippin‟ Dots ice cream is “much more flavourful and richer than regular ice-cream”
o
The distribution technique through franchising as well as the enhanced dealer network ensuring „fair, festival, and commercial retail locations
o
They are using a new technology in production process that is different from the competitors and give their product a different identity in the market.
WEAKNESSES o
Its production requires huge capital.
o
For maintaining the product quality, they have to use specially designed food container and the product need to transport through a refrigerated boxes.
o
The distribution, storage and transportation technique is a bit problematic an d might be expensive for them.
o
Technology used is very expensive.
OPPORTUNITIES o
The Dippin‟ Dots brand image towards the children, youngsters is a great opportunity for the companies future growth and success as well as to compete their rival in international market.
o
The continuous investment in R&D sector might strengthen their strategic position.
o
Global brand like McDonalds is spending for the ment of Dippin‟Dots and franchises.
o
Dippin dots still didn‟t have acquired major part of international market.
THREATHS
o
The presence of large multinational like Nestle and Unilever as a rival of Dippin‟ Dots posing threat towards the company‟s business in International market.
o
Dealing with the “supermarket chains, packaging and scoop shop retailing business” imposing threats towards the company‟s success.
o
Manufacturing of similar types of product by the UK company and those products were also brought by the Dippin‟ Dots dealer network in US market is obviously a major threat for Dippin‟ Dots.
o
The higher increase in ingredients cost for producing Ice cream posses‟ threats towards the company‟s production and pricing decision.
Ethics/CSR Of Dippin Dots
Dippin' Dots has sponsored the "Celebrity Grand Slam Paddle Jam" celebrity ping pong tournament in Hollywood.
Whose proceeds benefit St.Jude Children's Research Hospital in Memphis, Tennessee.
The company is a contributor to the charity Give Kids the World Village in Kissimmee, Florida.
Its basic value is to provide something new, innovative to its customers & spread happiness by providing their colorful icecreams.
CONCLUSION
Dippin Dots is a very creative & innovative idea of taking icecreams to next level. Dippin dots are known as “The future of ice-creams” OR “The space ice-creams”. It has a wide market open for its product & it can be proved a very strong rival of existing ice-cream companies like Hokey Pokey, Baskin & Robbins etc… in order to increase its sales it is recommended that Dippin Dots need to reduce their production cost for coping the economic crisis situation when the buyers preference will go for the low cost products.
BIBLOGRAPHY http://www.dippindots.com/more-info.html http://en.wikipedia.org/wiki/Dippin'_Dots http://online.wsj.com/article/SB1000142405297020 3716204577017782899029206.html http://www.dippindots.com/more-info/history.html http://www.dippindots.com/more-info/faq.html
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