Detailed Project Report For A Hospital 6q3e4n

INTRODUCTION TO HEALH CARE Health care means a wide and intensive form of services, which will be related to well being of human beings. Health Care is a social sector. Health Care services are provided at state level with the help of central government.H e a l t h c a r e i s a w i d e a n d i n t e n s i v e i n d u s t r y , w h i c h c o v e r s H o s p i t a l s , H e a l t h Insurances, Medical software, Health- equipments and Pharmacy in it. Major inputs of health care industry The major inputs of health care industries are as listed below:I . H o s p i t a l s I I M e d i c a l i n s u r a n c e I I I . M e d i c a l s o f t w a r e IV. Health equipments Overview of health care sector in India: India’s healthcare sector has made impressive strides in recent ye a r s . I t h a s transformed to a US$ 17 billion industry and is surging ahead with an annual growthrate of 13% a year. The healthcare industry in India expected to grow in size to Rs270,000 core by 2012. The healthcare industry employs over four million people,which makes it one of the largest service sectors in the economy of our country. Healthcare is dependent on the people served; India’s huge population of a billion people represents a big opportunity. People are spending more on healthcare. The risein literacy rate; the higher levels of income; and an increased awareness through thedeep penetration of media, has constituted to greater attention being paid to health.India has a very low density of doctors. Infant mortality is amongst the highest inIndia. SERVICE SECTOR MANAGEMENT1

Hospitals in India are running at 80-90% occupancy . Major corporations like the Tatas, Apollo Group, Fortis, Max, Wockhardt, Piramal, Duncan, Ispat, Escorts have made significant investments in setting up state-of–the-art private hospitals incities like Mumbai, New Delhi, Chennai and Hyderabad.Good Healthcare in India is in extreme short supply and it is this gap that Corporateare looking to plug. Most s of healthcare prefer private services to governmentones. The private Healthcare segment has grown into a formidable industry estimatedto be Rs.8,00,000 crores. Using the latest technical equipment and the services of highly skilled medical personnel these hospitals are in a position to provide a varietyof general as well as specialists’ services.“ India is well positioned to tap the top end of the $3 trillion global healthcareindustry because of the facilities and services it offers, and by leveraging the brand equity of Indian healthcare professionals across the globe

” , s a i d V i n o d K h a n n a , Union Minister of State for External Affairs.The Government of India places top priority to healthcare in the national agenda. Itis very serious about encouraging indigenous R&D and creation of human capital. T h i s w o u l d i m p r o v e t h e q u a l i t y o f l i f e o f o u r p e o p l e , l e a d i n g t o g r e a t e r s o c i o - economic progress of the country.A s m e d i c a l c o s t s s k y r o c k e t i n t h e d e v e l o p e d w o r l d , c o u n t r i e s l i k e I n d i a h a v e immense potential for what is called "Medical Tourism", highlighted Harpal Singh,C o n f e r e n c e C h a i r m a n , i n h i s t h e m e a d d r e s s . “ India, with outstanding humanresource talent and the setting up of world class medical facilities, was now poised totake leadership in the fast emerging arena of healthcare management which iswitnessing the first signs of globalization”. SERVICE SECTOR MANAGEMENT2 MARKET ANALYSIS Market Overview India has a fairly comprehensive healthcare system comprising of government and private service providers. However, the system reaches barely fifty percent of the population – mainly on of general infrastructure bottlenecks. The countrylags behind international standards on basic healthcare infrastructure and facilities. India has 94 beds per 100,000 population as compared to the WHO norm of 333beds per 100,000. The density of doctors is also low. There are only 43 doctorsfor a population of 10,000. Size of Market India's healthcare industry is estimated at Rs 1000 billion. Of this, pharmaceuticalsa c c o u n t f o r R s 2 0 0 b i l l i o n . A s p e r s o m e e s t i m a t e s , R s 1 8 5 b i l l i o n i s s p e n t o n healthcare annually. On average, Indian families spend 600 per month on healthcarew h i c h i s 1 1 % o f t h e h o u s e h o l d i n c o m e , showing that they are willing to s p e n d provided the service they get is of high standard. According to The World HealthReport 2000, India's health expenditure is 5.2% of its GDP . Public and privatehealth expenditure is 13% and 87% respectively. CII-McKinsey Study A t study "Healthcare in India: The Road Ahead" done by the Confederation of Indian Industry and McKinsey & Company in 2002 mentions that India has 1.5 bedsper 1000 people while China, Brazil & Thailand have an average of 4.3 beds. Thes t u d y p r o j e c t s t h a t c h a n g i n g d e m o g r a p h i c a n d d i s e a s e p r o f i l e s a n d r i s i n g treatment costs will result in healthcare spending more than doubling over thenext 10 years. Private healthcare will be the largest component of this spendingin 2012, rising to Rs 1560 billion from the current level of Rs 6 90 billion

. Ina d d i t i o n , p u b l i c s p e n d i n g c o u l d d o u b l e f r o m R s 1 7 0 b i l l i o n i f t h e G o v e r n m e n t reaches its target spending level of 2% of the GDP, up from 0.9% today. SERVICE SECTOR MANAGEMENT3