Csr Ethics Report 126p24

Banner ID: @03164822 Managerial ing CSR and Ethics Report Part A: CSR Definition of Corporate Social Responsibility (CSR): Corporate social responsibility can be defined as the way the companies manage their business activities with a view to bear a positive impact on the society. It is the responsibility of the business organizations towards the well-being of the society. The concern of the organizations towards the needs and goals of the society which goes beyond the economic goals can be called as the corporate social responsibility. The society can be the employees of the organization, the stake holders, government or the general public. From the Dow Jones 30, I would like to explain the efforts of “International Business Machines co..” ( IBM )to be a socially responsible corporate citizen. IBM is an American multinational technology and consulting corporation, with headquarters Armonk, New York, United States. IBM manufactures and markets computer hardware and, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology. IBM recognized that, “BIG DATA” held the potential to unleash new levels of prosperity and societal progress. They have leveraged this to contribute to the well-being of the society. 

Contribution towards external stakeholders and society: They have been working with clients, partners, academic peers, government leaders and other constituencies to mine and apply “BIG DATA” —helping to make healthcare more accessible, education more effective, food safer, transportation more reliable and cities more

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livable. Contribution towards the employees: They have applied analytics, social networks and cloud infrastructure within their own company with a view to make themselves valuable and more transparent, to reduce the energy use and to facilitate continuous innovation. The good infrastructure helps to increase the employee morale and ensures productivity. Timely payment of the salaries, additional perquisites, encouragement to the higher education adds to their satisfaction.

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Creating greater value through social networks: IBM emphasizes on Social environments which will benefit employees, clients and all the stake holders. They have, Supplier Connection, which is a network of global companies working together to make it easier for small businesses to become suppliers to large companies—helping them to grow and increase hiring. They also have IBM-On Demand Community, in which IBM shares service opportunities and resources in order to make nonprofit organizations more productive. Through this program, they have contributed more than 15 million hours of service in 10 years.

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Encouragement to education: One notable example is Pathways in Technology Early College High School, or P-TECH, in Brooklyn, New York, where students are mentored by IBMers. This clearly states their interest towards the contribution to the society.

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IBM has Donated More Than 2.5 Million Hours of Volunteer Service to Communities Worldwide as Part of Centennial Day of Service.

Therefore, IBM is engaged in continuous efforts to contribute towards the society by continuous innovation, environment concerns, being responsive to employees’ needs, societal needs and encouraging students as a part of its corporate social responsibility.

Part B: Case Study on Ethical Behaviour Answers to the questions: a.) Both, Marcus Lim and Ray Pon are the stakeholders of the company. b.) The ethical considerations can be viewed in three perspectives:  Marcus Lim’s ethical consideration: Marcus should provide true numbers to the management in order to leverage the sustainability of the company. He should also recommend the management not to delete the 18-horsepower super-cut lane in order to be responsive to the existing staff. He should have also kept the calculations confidential because, According to IMA statement of ethical professional practice, employee should keep information confidential except when disclosure is legally required.

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Ray Pon’s ethical consideration: Ray Pon should Marcus to execute

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proper calculations and give true numbers to the management. Management’s ethical consideration: the management should make use of the numbers provides my Marcus’s activity based costing to improve the efficiency of the weaker product line and increase the sustainability of all

product lines instead of deleting a product line. c.) Marcus’s ethical obligation towards the company: Marcus should provide the accurate numbers that he obtained from his activity based costing to the management. According to IMA statement of ethical professional practice, abstain from engaging in or ing any activity that might discredit profession. Therefore, Marcus should not attempt to serve any individual requirements at the cost of the company. It is his responsibility to provide the accurate numbers. Marcus’s ethical obligation towards his friend: Marcus should convince Ray Pon by saying that he cannot get engaged in unethical behaviour towards the company and explain him the need for him to behave ethically. He should not disclose the accurate numbers to Ray Pon. Marcus can write a suggestion to the management to increase the efficiency of the weaker product line and encourage the sustainability of the product line.

References:    

GSB working paper- no.62 http://www-935.ibm.com/services/us/gbs/bus/html/gbs-green-csr.html http://www.ibm.com/ibm/responsibility/2012/overview/index.html http://www.csrwire.com//12900-IBM