Crm Vs Scm 3h3w1n

Supply Chain Management Vs Customer Relationship Management

Supply Chain Management (SCM) Definition It is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers. Supply-chain management is a total system approach to managing the entire flow of information, materials, and services from raw-material suppliers through factories and warehouses to the end customer.

Customer Relationship Management (CRM) 

Definition 

Term applied to processes implemented by a company to handle its with its customers



CRM is a software-based approach to handling customer relationships



Store information on current and prospective customers

 Application 

All forms of trading like direct, traditional, retail, e-commerce, wholesale, combination.

Similarities How these applications help businesses

Effective application qualities

Companies have the same goals pertaining to the effectiveness and performance of SCM and CRM systems SCM and CRM systems rely heavily containing the following attributes: flexibility; modular (being able to many different platforms); comprehensive (the ability to a wide range of organizational functions); and beyond the company (connecting organizations with partners and customers)

CRM and SCM are related in both goals as well as activities. Both serve as catering to, and improving service for the customer. Both utilize online technologies for the process of streamlining information gathering and exchange between suppliers and customers

Use SCM Managing information within the supply chain

CRM Managing the aspects of a customer’s relationship to an organization

s Customers, resellers, partners, suppliers, distributors

Sales, marketing, customer service

Activities SCM

CRM

1.Strategic

1. Operational CRM

2.Tactical

2. Analytical CRM

3.Operational

3. Sales Intelligence

3. Business Benefits of SCM Faster response to changes in supply and demand , Increased customer satisfaction Compliance with regulatory requirements Higher margins

3. Business Benefits of CRM development of better relations with your existing customers, which can lead to: increased sales through better timing due to anticipating needs based on historic trends identifying needs more effectively by understanding specific customer requirements cross-selling of other products by highlighting and suggesting alternatives or enhancements identifying which of your customers are profitable and which are not

Leading Vendors CRM i2, Manugistics, PeopleSoft

SCM Siebel, Oracle, PeopleSoft

Link CRM to SCM SCM when connected via business intelligence tools with CRM, can throw light on many unknown aspects of a company's business processes. CRM can streamline SCM functions. Cost savings can be achieved by integration of both CRM and SCM. A streamlined supply chain is key to reaching out to the right consumer at the right time. An efficient and responsive supply chain can have a huge positive impact on store product segmentation and effective customer targeting Integration between CRM and SCM improves communication between the store and the manufacturing.