Company Profile 31y73

COMPANY PROFILE The Sarathy group is a leader in the organized automobile retailing sector with a strong presence in the 2,3 and 4 wheeler segments. Mr.D.Somanathan, proprietor of Sarathy Motors was an ex-employee of Bajaj autolimited; pune who realized the possibilities of setting up a two and three wheeler dealership way back in 1987.he explored the immense market potential that this town possessed for the sales of two inceptions the firm has attained incredible growth over the years and it is now one of the leading vehicle dealers not only in Kollam district but also in Kerala as a whole. The activities of the firm includes the sales of Bajaj two wheelers and Bajaj genuine parts and services of the Bajaj vehicles. The efforts of the management has paid off substantially and the firm has one branch at Kollam town exclusively for the sales of spare parts and one at kottarakkara and one for promoting the sales of vehicles and its services. The firm owns a Bajaj advanced services station with a break down and quick repair cell, which provides an excellent and defect less services to the customers. Besides hundreds of local mechanic s are stationed every nook and comer of Kollam district ready for the services of Bajaj vehicles at any time. The sales and services in the firm is in such a way that it would suffice the needs of customers. Slowly but surely, the firm has been able to make a mark of itself on the dealership map of Bajaj in India by its remarkable, enviable a miraculous feats of achievements. Within the last 22 years the firm could achieve above 1000 crores of turnover and over 100000 vehicles are sold out from this dealership and the wholesale and retail of Bajaj genuine parts created a record in Kerala. The firm establishes in 1989, and since the firm has shown willingness to reach the top. Today a sarathy motors is one of the leading automobile dealers in Kollam district. All the staff of the firm is committed to their work and they are their best to achieve their goals. The sarathy automobiles are one of the fastest growing automobile dealers in Kollam district. Ever since the Sarathy automobile has got the the certificate entitled the authorized dealer of Bajaj auto, the firm worked more efficiently as if it has got more energy to work.

Sarthy motors innovative, cost effective and quality solutions in automobile sales and servicing. The main objective of this organization is to give priority our employees, clients and business partners and customers, business transparency and to keep ethical business practices, sharing wealth with our employee investors and business partners. Our responsibility towards our environment and society; association with similar values, increase sales with maximum customer satisfaction etc. Since opening the first Bajaj dealership in Kollam in 1987, the sarathy group has diversified into the Sarathy Motors Sarathy Autocars Maruthi Driving School Maruthi True Value Value plus KTM Sarathy motors M/S Sarathy motors is nan authorized dealer for Bajaj auto Ltd. Mr.D.Somanathan, the proprietor of sarathy motors was an ex-employee of Baja Auto Ltd, pune. He realized the possibilities of selling up two and three wheelers dealership way back in 1987. Mr.somanathan explored the market potential of the people in Kollam district for the sale of two and three wheelers. From the beginning of Sarathy Motors, it started to attain unbelievable growth over year. Slowly the company became become one of the leading vehicle dealership in Kollam. In 1999 Sarathy motors got dealership in cars. And they start business in maruthi true value, Maruthi Driving school and sarathy center for learning, sales, services and selling of spare parts of two and three wheelers are the main activities in

sarathy motors. The company has two branches. one at kottarakara other at karunagapally. For sales, services and spare parts of vehicles people reached at kollam and karunagapally.But karunagapally branch is not wider than Kollam. In kottarakara branch, there are only sales and services of vehicles. The sales and services in the firm is in such a way that it will satisfy the needs of the customers. Slowly and surely, the firm has been able to make of itself on the dealership map of Bajaj in Indian by its rremarkable feats of achievements and success. The Bajaj Company got a lot from the wholesale and retail of the Bajaj genuine spare parts, which created a record in Kerala for its services by sarathy motors, Kollam. SARATHY VALUE PLUS Bike true value The newer innovative models coming out from the stables of Bajaj year are an instant hit in the market. People buying the new models often wishes to sell off their used bikes, thus opening up a new wide market for pre-owned vehicles The distinct advantage of this value plus scheme is; The bikes are rebuilt, serviced and its quality is certified No brokers are allowed No need to spend money on insurance Assistance to change the ownership of the bike to the year Two wheeler service centers All sarathy Bajaj 2-wheeler service centers offer sales, services, spares, test drive options, exchange offers and low interest financial loan from the reputed financial institutions. The service centers with ultra-modern facilities are manned by technicians with more than 10 years of experience in the factory. We service more than fifty 2-wheelers a day and have outlets in kollam, karunagapally, kadaikkal, ayur, anchal, pattanapuram and punalur Products

Two of the divisions of sarathy group deals with the sales of two and three wheelers, in sarathy motors they only deal with the sales of Bajaj two wheelers and three wheelers. And in sarathy autocars there are only sales of maruti four wheeler. Sarathy motors Bajaj auto is the second largest two-wheeler manufacturer in india.it is also the 4 th largest two wheeler and three wheeler market in the world. Bajaj auto come into existence on November 29,1954 as M/S Bachraj Trading corporation private limited.it went public in 1960.The group Bajaj comprises of 27 companies and was founded in the year 1926.The founder of Bajaj is jamnlal Bajaj. After the company was given the license to produce two-wheelers and three wheelers by the government of India in 1959.it started off by selling imported two and three wheelers in India. Presently Bajaj auto is one of the largest manufactures of two wheelers and three wheelers in India. The wide range of automobiles manufactured by Bajaj auto includes mopeds and scooters motorcycle and tree wheelers and scooters. Bajaj auto sold 2, 33000 units in January 2010,a rise of a unbelievable 112 percent as compared to 109000 units which they managed to sell in January 2009 Product range Models available in the showroom Bikes Pulsar 200NS Pulsar 200 DTSI Pulsar 180cc DTSI Pulsar 135LS Discover 150 Platina 125 Bajaj XCD 135 DTSI SELF START Bajaj discover 100

Sarathy’s Strategy Mission Not to be an automobile dealer with great customer service but to become great customer service organization that happens to be in automobile business Vision To establish business all over India Motto Coming together is a beginning Keeping together is progress Growing together is successes Quality Policy The management is committed to meet customer satisfaction through continuous improvement in service and system by using innovating ideas Milestone The ISO 9000 certificate given to sarathy auto cars in March 2002 has added another feature to its cap. SWOT ANALYSIS OF SARATHY MOTORS Strength Brand loyalty Brand image Reliable and cheap Great services Very old player in market Weakness

No online presence Diseconomies to sales Opportunities Innovation Acquisitions Product and service expansion Take over Targeting higher middle class requirements Threats Competition Eternal changes Price wars Increase in fuel prices DEPATRTMENTS Financial department The financial department is headed by the finance head. Objective is to ensure the availability of timely, relevant and reliable financial manage risk and use resources efficiently, effectively and economically Human resource development The HR department is head by the hr manager. The process of human resources includes hrp, job work and design, staffing and training and development, performance appraisal and review compensation and rewards. Employee protection and representation, organization improvement Sales department

The sales department is mainly head by the General manager [sales].The EDP manager, sales manager, customer care management, Delivery and accessories in charge come under the GM [sales].The EDP manager is assisted by the EDP executives and sales manager, by team leader. A ing staffs billing section comes under the EDP executive. Customer cares are executive assist the customer care manager. The delivery has a ing staff advisor below them. Accessories in charge is assisted by an accessories executive Responsibility of sales manager Training Coaching Motivation Setting targets and tracking the results Recognizing and rewarding performance Organizing the sales effort