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10 Solid Publics of this MNC company

• What is Coca-Cola Coca-Cola is a carbonated soft drink sold throughout the world. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a ed trademark of The Coca-Cola Company in the United States since March 27, 1944). • What is MNC? A corporation that has its facilities and other assets in at least one country other than its home country. Such companies have offices and/or factories in different countries.

1. Shareholders/investors 2. Employees 3. Suppliers 4. Distributors 5. Consumers/customers 6. Community 7. Mass media 8. Financial institution 9. Action groups 10.General public

Shareholder • Shareholder is the legal owner of the company. • There are so many stakeholders in Coca Cola Company. They include all those stakeholders, who are most affected by or who most affect the way they do business. This includes Consumers/Customers, Suppliers etc.. • Owners are the internal stakeholders of the Coca Cola Company. They are the Primary stakeholders. In Coca Cola Company Stockholders have an immediate stake in a corporation because it is all about their money that is funding the company. Shareholders are very much influential in Coca Cola Company.

Employees • Employees are the hands and feet of the company. • Employees are not just internal stakeholders, they might be also external stakeholders. Because when any employee purchase an item from the same company in which they are employed they become external stakeholder.

• So just like other companies, employees of Coca Cola Company also are very much influential. So Coca Cola Company conducted a survey about the key measures of employees engagement. Example; • In 2007 Coca Cola Company won several awards, which includes:  Best employer awards in Serbia and Poland.

 Second place in the Great Place to Work survey in Italy.

Suppliers • Suppliers are the business associates of the company who provide all types of raw material for the business activities of the company. • Suppliers and business partners are vital to Coca Cola Company’s success. Because they help them refresh the world, more than 1.6 billion times every day, through delivering necessary products and services for their business.

• Having a sound, stable and ethical supply base is important for growth of the Coca Cola Company and the footprint that the suppliers leave in local communities around the world. • As a company, they have a responsibility to hold their direct suppliers to standards no less than those required by applicable law. • So suppliers are also very much influential.

Distributors • “Distributors are the face of the company” • Retailer/Distributers/ Traders are the friend, philosopher, and guide of the customers or clients. • In order to build up the company relationship Internal PR needs to announce the various schemes available for them like prizes, discount, and provide them alternatives both monetary and nonmonetary benefits.

Consumers • “A customer or consumer is not a means of business, but he is the purpose of business. • Consumers are the external stakeholders. In Coca Cola Company, consumers are given very much importance because they have a very much influence on business strategy because, wherever possible, consumers want to buy products from those companies on which they trust. • So consumers are very much influential. Because all business is after all depends upon a customers. If there will be no customers, there will be no business at all.

Community • Looking after and protecting the interest of the community is the essence of community relations. Example;  The Coca-Cola Company has always believed that education is a powerful force in improving the quality of life. The Coca-Cola Company is committed to helping people make their dreams come true.  All over the world, they are involved in innovative programs that give hard-working, Knowledge-hungry students books, supplies, places to study and scholarships.

Media • Mass media gives mass exposure to company’s activity. It includes Print Media and Electronic Media. • The wining, dining, or gifting image of public relations practitioners is greatly due to how they interact with media. Financial • Timely submission of progress reports, payment of principal and interest amount and keeping financial institution abreast with the latest relevant information further helps the company to strengthen its credibility and goodwill with financial institution.

Action group • Action Group is a group of people that work together to try to achieve changes relating to a particular situation. • They have high ego and esteem profile because of power, credibility and ability to influence masses. General public • General public is the ultimate judge of all the activities of the company, based on which it will survive or die.

• Example ;  For instance, Coca Cola’s ment in the Gay Magazine is enough to tell gays that the company does not discriminate against them.  This could be reassuring to the gay community to continue to patronize the products of the company.  However, some publics may be against the firm’s stance So, one has to be sure what the stakes are before venturing into such open declarations of stand on social, cultural or environmental issues.