Ch 1 4a7025
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DR NEENA SONDHI
DR DEEPAK CHAWLA
CHAPTER-1 INTRODUCTION TO BUSINESS RESEARCH
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-1
What is research? Management research is an unbiased, structured, and sequential method of enquiry, directed towards a clear implicit or explicit business objective. This enquiry might lead to validating existing postulates or arriving at new theories and models.
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-2
Types of research BUSINESS RESEARCH
BASIC RESEARCH
APPLIED RESEARCH
EXPLORATORY RESEARCH
CONCLUSIVE RESEARCH
DESCRIPTIVE RESEARCH
RESEARCH METHODOLOGY CONCEPTS AND CASES
CAUSAL RESEARCH
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-3
Types of research Basic research : the basic premise is the need
to KNOW and the concern is primarily academic in nature.
Applied research: Solution or action oriented
research, that is contextual and practical in approach.
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-4
Types of research Exploratory research is loosely structured and the
basic premise is to provide direction to subsequent, more structured method of enquiry. Conclusive research is structured and definite in
orientation. These studies are usually conducted to validate formulated hypotheses and specified relationships.
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-5
Exploratory vs Conclusive Research EXPLORATORY RESEARCH Loosely structured in design
CONCLUSIVE RESEARCH Well structured and systematic in design Are flexible and investigative in Have a formal and definitive methodology methodology that needs to be followed and tested Do not involve testing of hypotheses Most conclusive researches are carried out to test the formulated hypotheses Findings might be topic specific and Findings are significant as they have a might not have much relevance outside theoretical or applied implication. the researcher’s domain
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-6
Conclusive research Descriptive research: The main goal of this type
of research is to describe the data characteristics about what is being studied.
and
Causal research: Explores the effect of one or
more variables on other variable(s), with reasonable level of certainty by controlling the impact of other influencing variables.
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-7
The research process Management Dilemma Basic vs Applied Defining the Research Problem
Formulating the Research Hypothesis
Developing the Research Proposal
The Research Framework Research Design Data Collection Plan
Sampling Plan
Instrument Design
Pilot Testing
Data Collection
Data Refining and Preparation
Data Analysis & Interpretation
Research Reporting
Management / Research Decision
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-8
The research process The management decision problem Defining the research problem Formulation of the working hypotheses Construction of the research proposal
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-9
The research process Formulating the research design Sampling considerations Collecting the data for the study Data analysis and interpretation of findings
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-10
Research applications in marketing Market & consumer analysis Product research
Pricing research Promotional research
Place research
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-11
Research applications in finance Asset pricing, capital markets and corporate finance Financial derivatives and credit risk modeling research
Market-based ing research Auditing and ability Other areas: financial forecasting, behavioural finance,
volatility analysis
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
Research applications in human resources
SLIDE1-12
Training & development studies Selection and staffing studies Performance appraisal–design and evaluation Organization planning and development Incentive and benefits studies Emerging areas–critical factor analysis, employer
branding studies
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-13
Research applications in production & operations management Operation planning and design Demand forecasting and demand estimation Process planning Project management and maintenance effectiveness
studies Logistics and supply chain-design and evaluation Quality estimations and assurance studies
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE1-14
Criteria for research MUST have: a clearly stated research purpose/ objective
MUST have: a sequential plan of execution MUST have: a logical and explicitly stated justification for
the selected methods MUST have: an unbiased and neutral method of conduct
and reporting MUST have: complete transparency and ethical conduction
of the research process MUST have: provision for being reliable & replicable
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
END OF CHAPTER
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR DEEPAK CHAWLA
CHAPTER-1 INTRODUCTION TO BUSINESS RESEARCH
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-1
What is research? Management research is an unbiased, structured, and sequential method of enquiry, directed towards a clear implicit or explicit business objective. This enquiry might lead to validating existing postulates or arriving at new theories and models.
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-2
Types of research BUSINESS RESEARCH
BASIC RESEARCH
APPLIED RESEARCH
EXPLORATORY RESEARCH
CONCLUSIVE RESEARCH
DESCRIPTIVE RESEARCH
RESEARCH METHODOLOGY CONCEPTS AND CASES
CAUSAL RESEARCH
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-3
Types of research Basic research : the basic premise is the need
to KNOW and the concern is primarily academic in nature.
Applied research: Solution or action oriented
research, that is contextual and practical in approach.
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-4
Types of research Exploratory research is loosely structured and the
basic premise is to provide direction to subsequent, more structured method of enquiry. Conclusive research is structured and definite in
orientation. These studies are usually conducted to validate formulated hypotheses and specified relationships.
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-5
Exploratory vs Conclusive Research EXPLORATORY RESEARCH Loosely structured in design
CONCLUSIVE RESEARCH Well structured and systematic in design Are flexible and investigative in Have a formal and definitive methodology methodology that needs to be followed and tested Do not involve testing of hypotheses Most conclusive researches are carried out to test the formulated hypotheses Findings might be topic specific and Findings are significant as they have a might not have much relevance outside theoretical or applied implication. the researcher’s domain
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-6
Conclusive research Descriptive research: The main goal of this type
of research is to describe the data characteristics about what is being studied.
and
Causal research: Explores the effect of one or
more variables on other variable(s), with reasonable level of certainty by controlling the impact of other influencing variables.
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-7
The research process Management Dilemma Basic vs Applied Defining the Research Problem
Formulating the Research Hypothesis
Developing the Research Proposal
The Research Framework Research Design Data Collection Plan
Sampling Plan
Instrument Design
Pilot Testing
Data Collection
Data Refining and Preparation
Data Analysis & Interpretation
Research Reporting
Management / Research Decision
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-8
The research process The management decision problem Defining the research problem Formulation of the working hypotheses Construction of the research proposal
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-9
The research process Formulating the research design Sampling considerations Collecting the data for the study Data analysis and interpretation of findings
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-10
Research applications in marketing Market & consumer analysis Product research
Pricing research Promotional research
Place research
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-11
Research applications in finance Asset pricing, capital markets and corporate finance Financial derivatives and credit risk modeling research
Market-based ing research Auditing and ability Other areas: financial forecasting, behavioural finance,
volatility analysis
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
Research applications in human resources
SLIDE1-12
Training & development studies Selection and staffing studies Performance appraisal–design and evaluation Organization planning and development Incentive and benefits studies Emerging areas–critical factor analysis, employer
branding studies
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE 1-13
Research applications in production & operations management Operation planning and design Demand forecasting and demand estimation Process planning Project management and maintenance effectiveness
studies Logistics and supply chain-design and evaluation Quality estimations and assurance studies
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
SLIDE1-14
Criteria for research MUST have: a clearly stated research purpose/ objective
MUST have: a sequential plan of execution MUST have: a logical and explicitly stated justification for
the selected methods MUST have: an unbiased and neutral method of conduct
and reporting MUST have: complete transparency and ethical conduction
of the research process MUST have: provision for being reliable & replicable
RESEARCH METHODOLOGY CONCEPTS AND CASES
DR NEENA SONDHI
DR DEEPAK CHAWLA
END OF CHAPTER
RESEARCH METHODOLOGY CONCEPTS AND CASES
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