Car Wash Company - Marketing Strategy 462z3e

OUP1 MARKETING PLAN

hi-5 car wash services The car wash for busy people.

Presented by Amol Mane Abhirup Banerjee Amit Sengar Amitesh Rai Anit Pandey

Agenda About the Service  Marketing Needs  Services Offered  Target Marketing  SWOT Analysis  Strategy Pyramid  Marketing Mix  The 4P’s 

 

About our Service

Market Needs   Exemplary

customer service

  High

quality washes

  Convenience

Estimates  Over

100+ Luxury Brands sold last year  175 (appx) big scale companies  75 car dealers in Pune  Employee base target over 2000  Car Sales increasing Year on Year @ 12% 

Services offered   Car

waxing

  Car

washing (exterior)

  Car

cleaning (interior)

  Preliminary 

Car Check up & Service Assistance

Target Marketing   New

Car Owners  Luxury, Sports Car Owners  Lifetime Owners  Dealerships  Local Businesses / Organizations

Swot analysis 

 Strengths:  Well-trained

employees  Good relationships with many perspective customers in the target market 

 Weakness:  The

need for reliance on outside stakeholders  The learning curve associated with entering an industry without prior direct experience 

SWOT contd. 

 Opportunities:  Participation

within a steadily growing industry  A high likelihood of repeat business 

 Threats:  Future/potential

competition from a franchised

firm  A slump in the economy, reducing discretionary spending

Marketing Mix   Pricing:

The pricing scheme is based on a per service price. A “Hi5 Card" can be purchased which provides a volume discount to the .  Distribution: The offered services will be distributed from Hi5 premises (Hinjewadi)  Advertising and Promotion: Hi5 will use several different methods for advertising and promotion.  Customer service: Exemplary customer service will be provided.

Strategy Pyramid

The 4P’s

Positioning 

 Hi5

will position themselves as a one-stop car wash service provider of high-quality



 Hi5

will leverage its competitive edges to achieve the desired positioning:  By

providing online services  Contract service  Well trained employees  Use of Latest Technology 

Pricing  Market

competitive rates  Prices based on a tiered architecture  The pricing scheme is based on a per service price  A “Hi5 elite Card" can be purchased which provides a volume discount to the  Hi5 shall be offering a 30% promotional discounts to the corporate employees working in Hinjewadi and our regular customers.

Place   The

immediate geographic target is the Hinjewadi, Pune.

  Target

will be Hinjewadi (Phase 1,2 and 3)

  85%

of business will be within 8 miles of radius

Promotions 

in prominent newspapers  Automobile trade shows  Tie ups with showrooms  Promote in big organizations  Offer a limited period free trial offer to build up a customer base  Local cable channels  Life time offers to build long term customer base  

Happy Washing ! Thank You