Bsbmkg603b - Assessment Task 3 5g2u
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Assessment Task 3
BSBMKG603B Manage the marketing process
Marketing performance report
Nov 2013 Version: 1 Page 1 of 7
Assessment Task 3
BSBMKG603B Manage the marketing process
Submission details Candidate’s Name
Candidat e’s ID number
Assessor’s Name
Due Date
Assessment Date/s
Time/s
Instructions to Students 1 2
3 4 5
6
7 8
You must accurately complete the Student Assessment Pack. Your Assessor may want to discuss written answers with you to get further evidence of your understanding and to check that it is your original work You need to submit Assessment Cover Sheet for each assessment. You are permitted to use dictionaries and to seek , as required. Where your work has been deemed as unsatisfactory, you will be permitted to resubmit the assessment. Refer to RGIT reassessment policy and procedure. Unless the assessment task specifically allows pair work or group activities such as brainstorming, you must submit their own original work and are not permitted to copy the work of other students. Plagiarism is never acceptable. Assessments must be submitted on their due dates. Extensions are permitted in consultation with the trainer.
Nov 2013 Version: 1 Page 2 of 7
Assessment Task 3
BSBMKG603B Manage the marketing process
Performance objective In this task you are required to review the implementation and progress of a marketing plan, based on the established plan and metrics.
Nov 2013 Version: 1 Page 3 of 7
Assessment Task 3
BSBMKG603B Manage the marketing process
Assessment description Read the case study and understand the marketing objectives for the organisation. You will need to analyse and measure progress of the plan against established KPIS, and review targets for the next phase of the marketing plan. Data evaluation techniques to measure marketing performance should be demonstrated be the learner. Learners will need to have read case study material contained within the previous two assessments to assist development of Assessment Task 3 answers.
Nov 2013 Version: 1 Page 4 of 7
Assessment Task 3
BSBMKG603B Manage the marketing process
Procedure Using the case study provided, detail the outcomes of ongoing marketing activities to develop a marketing performance report. The report should follow the three headings below: 1. Analysis: analyse the marketing outcomes, changes in marketing and calculated marketing metrics (ROMI and market share).Describe the changes required to meet strategic objectives. 2. KPIs: Explain any success or performance gaps in the case study as measured against the KPIs mentioned earlier. Identify what you believe are the causes and effects of any successes or gaps. Describe marketing outcomes and how you could improve strategic performance. 3. Targets: for any identified over-performances (against targets), describe the trends and reasons for these, and set new targets for the next 12–18 months.
Nov 2013 Version: 1 Page 5 of 7
Assessment Task 3
BSBMKG603B Manage the marketing process
Specifications You must provide: ● A marketing performance report [Steps 1–3].
Your assessor will be looking for: ● Evidence that you analysed and identified the needs of the case
study, and reflected these in the strategic presentation you have developed.
Adjustment for distance-based learners: ● Complete assessment as per instructions, except the meeting with
your manager (the assessor) will be via phone, a social networking site or other live telephone or video medium.
Nov 2013 Version: 1 Page 6 of 7
Assessment Task 3
BSBMKG603B Manage the marketing process
Case study Lamberts Consulting provides you with a report on the home-wares market in Brisbane six months later. Their latest estimate is that the market for home-wares in the Brisbane market is $199 million per annum up from $175 million per annum last year. The predicted growth was 10% for this year. Lamberts said that the large increase in interstate migration was increasing the building activity and consequently the home-wares sector. Lamberts expects this trend to continue for at least the next five years. You print a copy of the latest store averages and note that the average weekly sale for the 15 Brisbane stores has grown to $28,200 per week per store. Expectation was 8.5% growth on $24,680 per week per store. Market share was targeted at 12%. You also check the latest market expenditure report to see the amount of money invested in marketing activities to get the stores to this new level. You note the following expenditure over the past six months Advertising $250,000, PR $30,000, in-store promotions $60,000, internet marketing $100,000. You believed that the extra expenditure in web marketing was justified in preparation for the on-line merchandise sales that will be included in the next marketing period. You also believe that there is a need for the company to shift more of its marketing budget into web marketing activities in line with the industry trends. With a growing market you believe that by maintaining market share the company will get solid and controllable growth. Pushing for increased market share in a growing market could cause customer service and management issues.
Nov 2013 Version: 1 Page 7 of 7
BSBMKG603B Manage the marketing process
Marketing performance report
Nov 2013 Version: 1 Page 1 of 7
Assessment Task 3
BSBMKG603B Manage the marketing process
Submission details Candidate’s Name
Candidat e’s ID number
Assessor’s Name
Due Date
Assessment Date/s
Time/s
Instructions to Students 1 2
3 4 5
6
7 8
You must accurately complete the Student Assessment Pack. Your Assessor may want to discuss written answers with you to get further evidence of your understanding and to check that it is your original work You need to submit Assessment Cover Sheet for each assessment. You are permitted to use dictionaries and to seek , as required. Where your work has been deemed as unsatisfactory, you will be permitted to resubmit the assessment. Refer to RGIT reassessment policy and procedure. Unless the assessment task specifically allows pair work or group activities such as brainstorming, you must submit their own original work and are not permitted to copy the work of other students. Plagiarism is never acceptable. Assessments must be submitted on their due dates. Extensions are permitted in consultation with the trainer.
Nov 2013 Version: 1 Page 2 of 7
Assessment Task 3
BSBMKG603B Manage the marketing process
Performance objective In this task you are required to review the implementation and progress of a marketing plan, based on the established plan and metrics.
Nov 2013 Version: 1 Page 3 of 7
Assessment Task 3
BSBMKG603B Manage the marketing process
Assessment description Read the case study and understand the marketing objectives for the organisation. You will need to analyse and measure progress of the plan against established KPIS, and review targets for the next phase of the marketing plan. Data evaluation techniques to measure marketing performance should be demonstrated be the learner. Learners will need to have read case study material contained within the previous two assessments to assist development of Assessment Task 3 answers.
Nov 2013 Version: 1 Page 4 of 7
Assessment Task 3
BSBMKG603B Manage the marketing process
Procedure Using the case study provided, detail the outcomes of ongoing marketing activities to develop a marketing performance report. The report should follow the three headings below: 1. Analysis: analyse the marketing outcomes, changes in marketing and calculated marketing metrics (ROMI and market share).Describe the changes required to meet strategic objectives. 2. KPIs: Explain any success or performance gaps in the case study as measured against the KPIs mentioned earlier. Identify what you believe are the causes and effects of any successes or gaps. Describe marketing outcomes and how you could improve strategic performance. 3. Targets: for any identified over-performances (against targets), describe the trends and reasons for these, and set new targets for the next 12–18 months.
Nov 2013 Version: 1 Page 5 of 7
Assessment Task 3
BSBMKG603B Manage the marketing process
Specifications You must provide: ● A marketing performance report [Steps 1–3].
Your assessor will be looking for: ● Evidence that you analysed and identified the needs of the case
study, and reflected these in the strategic presentation you have developed.
Adjustment for distance-based learners: ● Complete assessment as per instructions, except the meeting with
your manager (the assessor) will be via phone, a social networking site or other live telephone or video medium.
Nov 2013 Version: 1 Page 6 of 7
Assessment Task 3
BSBMKG603B Manage the marketing process
Case study Lamberts Consulting provides you with a report on the home-wares market in Brisbane six months later. Their latest estimate is that the market for home-wares in the Brisbane market is $199 million per annum up from $175 million per annum last year. The predicted growth was 10% for this year. Lamberts said that the large increase in interstate migration was increasing the building activity and consequently the home-wares sector. Lamberts expects this trend to continue for at least the next five years. You print a copy of the latest store averages and note that the average weekly sale for the 15 Brisbane stores has grown to $28,200 per week per store. Expectation was 8.5% growth on $24,680 per week per store. Market share was targeted at 12%. You also check the latest market expenditure report to see the amount of money invested in marketing activities to get the stores to this new level. You note the following expenditure over the past six months Advertising $250,000, PR $30,000, in-store promotions $60,000, internet marketing $100,000. You believed that the extra expenditure in web marketing was justified in preparation for the on-line merchandise sales that will be included in the next marketing period. You also believe that there is a need for the company to shift more of its marketing budget into web marketing activities in line with the industry trends. With a growing market you believe that by maintaining market share the company will get solid and controllable growth. Pushing for increased market share in a growing market could cause customer service and management issues.
Nov 2013 Version: 1 Page 7 of 7
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