Bcg Matrix 3k1ag

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| m m 3 The BCG Growth-Share Matrix is a Planning Model

developed by Bruce Henderson of Boston Consulting group by early 1970 3 This study is based on the observation that a companyǯs business units can be classified into four categories as G 3 This study based on the market growth & share of the companyǯs classified busied business 3This framework based on the assumption and the experience curve , considering the competition of the market segment

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m Tata Motors, formerly known as TELCO, is the largest automobile manufacturer in India and commands more than 60% of the commercial vehicle market in India and has also increased its share of enger vehicle market. It was responsible for developing India's first indigenous vehicle, the Indica. It has proved to be a success in the market after initial quality problems. The company also exports the car to many countries. Tata owns major stake in Jaguar and Range Rover from 2008. with consolidated net profit of 9,274 cr. (US$2.07 billion) in 2010Ȃ11. It is the leader in commercial vehicles and among the top three in enger vehicles

http://en.wikipedia.org/wiki/Tata_Motors

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Source : http://www.tatamotors.com

mmm !!:- Tata ace, Tata trucks ,Tata Bus family, Tata defense vehicles leading the market as more than 60 % of shares are owned by Tata motors. [ [" !!# Tata aria, Tata Safari , Tata Sumo family. With the new Tata aria introducing in the market Tata Aria has full plans to capture the market of Mahindraǯs who hold 40 % of shares. ©

$ !!# Tata Indica, Tata Indigo, Tata Manza, Tata Nano. This the most selling segment where Maruti are the leaders followed by Hyundai Motors, Tata motors has full plans to capture maximum shares with the new Indica and new models coming.

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m

%

TATA MOTORS - 63.94% ASHOK LEYLAND 16.47 % MAHINDRA & MAHINDRA - 10.01 % OTHERS - 9.58 %

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%

MAHINDRA & MAHINDRA 40.75 % TATA MOTORS - 21.75% TOYOTA KIRLOSKAR'S 19.78% GENERAL MOTORS - 9.93 %

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%

MARUTI SUZUKI- 51.03% HYUNDAI MOTORS - 18.01 % TATA MOTORS - 16.63 % OTHERS - 14.24%

| SBU Goods carrier enger cars

Utility Car

Annual growth

26.97

17.72

10.33

Tata Motors (a) In (%)

Largest Competitor (b) In (%) X=a/b

63.94

16.47 (Ashok Leyland)

3.88

16.63

51.03 (Maruti Suzuki)

0.32

21.75

40.75 (M&M)

1.53

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# * + Tata Motors is Running Successfully in Commercial Vehicles from Decades and serving from Farmers to wholesalers to defense. Commercial Vehicle is the Key to Tata Motors Success 

Key points to develop & retain the market: Acquiring Daewoo Commercial Vehicles. Advertising Tata Ace in the Market. Investing a lot in Commercial Vehicles.

Tata Motors is trying everything possible to develop the enger Vehicle Segment. Were competitor is most Severe as it is the Most Selling Segment Currently in India. Key Points to Develop enger Car Segment ( turn ? Into Star ) : Investing Heavily through holding major stake in Land rover & Jaguar. Deg a Perfect Solution Nano hitting the Lower middle Income Group, looking at the market trends over fuel cost Indica seems to be Perfect Solution. Early Stage, requires time and Extensive ment.

&'([','# * +  This is the Segment where Investment was very less as Safari was the product which Captured the Market right from the Beginning of the SUVǯs. then they faced Competition From Other Brands.

Key Points to Develop Utility Segment: Invest Extensively. Increase ment and Promotions. Increase Market Reach. Product Expansions

mm © Websites : www.siam.com  www.tatamotors.com  www.autoworld.com  www.wikipedia.com Books : Autocar.  OverDrive  Wheels Unplugged