Airbnb 3n1l5d

“LOCAL PLACES TO STAY” Dipelopori oleh Brian Chesky, Joe Gebbia dan Nathan Blecharczyk pada tahun 2008.

AIRBNB

Airbnb is one of the world’s largest

marketplaces for unique, authentic places to stay and things to do, offering over 7 million

accommodations

and

40,000

handcrafted activities, all powered by local hosts. With more than half a billion guest arrivals to date, and accessible in 62 languages

across 220+ countries and regions, Airbnb promotes

people-to-people

connection,

community and trust around the world.

Now valued at $31 billion

COMPANY OUTLOOK 2011

2012

2017

2019

Pejabat pertama – Hamburg, Jerman

Menambah 6000 senarai baru di dalam inventori sedia ada

Membeli Luxury Retreats International

Membeli Urbandoor (tempat untuk golongan korporat)

Membeli Nabewise (panduan yang tepat tentang sesuatu lokasi)

Membeli Accomable

Membeli Localmind (platform tentang lokasi)

Membeli HotelTonight (laman web membeli hotel)

STRATEGI PEMASARAN AIRBNB BRAND PARTNERSHIP

MOBILE AUDIENCE

VIRAL EFFECT

INFLUENCERS AND SOCIAL STARS

QUALITY IMAGERY

BRIGHT CUSTOMER IMAGES

SIMPLY BE BETTER

CREATING A COMMUNITY

MARIAH CAREY

LADY GAGA

SERVICES WE OFFER They even spend more money on production than promotion because they understand that better quality content will always

get more engagement. Travel lovers use Airbnb because they feel inspired by what they see in the beautiful pictures on the Airbnb website.

OUR SPECIALIZED OFFERINGS Menyediakan modul ‘peer to peer’ untuk membantu setiap tuan rumah melaksanakan bisnes dalam operasi yang efektif

Airbnb menyediakan senarai Business Travel Ready Expanded yang memiliki ruang kerja yang selesa dan wifi. Airbnb melancarkan Trips, sebuah servis yang menggalakkan pengembara untuk menggunakan perkhidmatan pelancongan menggunakan khidmat penduduk tempatan sendiri Melancarkan program Open Homes untuk pelarian