Abstract Of Cebuano Music 2i1n55

THE POPULARITY AND ACCEPTANCE OF CEBUANO-VISAYAN MUSIC AMONG CNU-CAS STUDENTS

A Thesis Presented to the Faculty of the English Studies and Other Languages Department Cebu Normal University Cebu City, Philippines

In Partial Fulfillment Of the Requirements for the Course COMM 116: COMMUNICATION RESEARCH

By

GERALDINE M. REPOLIDON NICE ANN L. TELERON

February 2014

ii Republic of the Philippines

Cebu Normal University College of Arts and Sciences UNDERGRADUATE STUDIES

APPROVAL SHEET This thesis entitled, The Popularity and Acceptance of Cebuano-Visayan Music Among CNU-CAS Students, prepared and submitted by Geraldine M. Repolidon and Nice Ann L. Teleron in partial fulfillment of the requirements for the course Comm 116: Communication Research of the degree Bachelor of Arts in Communication, has been examined. It is hereby recommended for approval and acceptance. Approved by the Oral Examiners with the grade of ED.

LEONORA T. DOTILLOS, D.A. ADVISER ESOL Faculty Member Cebu Normal University of Oral Examiners

CORAZON A. REJOLES, Ed D., D.A. Chair ESOL Chairman Cebu Normal University

JOSEPH ELVIR C. TUBILAN, MMS Member ESOL Faculty Member Cebu Normal University

Accepted and approved for Oral Examination.

FLORIZA N. LAPLAP. Ed, D. Dean, College of Arts and Sciences Cebu Normal University

iii Republic of the Philippines

Cebu Normal University College of Arts and Sciences UNDERGRADUATE STUDIES

OF ORAL EXAMINERS

Approved by the Committee on Oral Examination with the grade of ED.

CORAZON A. REJOLES, Ed D., D.A. Chair ESOL Chairman Cebu Normal University

JOSEPH ELVIR C. TUBILAN, MMS Member ESOL Faculty Member Cebu Normal University

Accepted and approved in partial fulfillment of the requirements for the course, COMM 116− Communication Research.

FLORIZA N. LAPLAP. Ed, D. Dean, College of Arts and Sciences Cebu Normal University

iv Acknowledgments This paper will not be accomplished without the paramount of the following people, to whom the researchers feel indebted to. The Almighty Father, the researchers’ omnipotent companion, Whose love sures all the impossibilities, difficulties of the researchers and the One Who has been the constant source of strength, wisdom and patience. The researchers’ individual families, whose financial and unconditional provisions of care and encouragement have invigorated the researchers to move forward. The composers, singers and other artists of Cebuano Music Industry, who have greatly inspired the researchers to become diligent in their crafts, become more appreciative of Cebuano songs and be more proud of Cebuano talents all for the love of reviving Cebuano music. Dr. Leonora T. Dotillos, the researchers’ thesis adviser, who has been helpful in the progress of the study despite of her very hectic schedules, she finds time to correct and advice the researchers. Dr. Corazon A. Prejoles, the researchers’ subject adviser, whose patience, expertise and dedication in thesis-making inspired the researchers to do the study by heart as well as having fun in the learning process until the completion of the study.

v Mr. Joseph Elvir C. Tubilan, whose constructive points have made the researchers keen enough in pinpointing slip-ups in the study. The researchers’ co-Communicators, colleagues and friends, whose humor, despite the entire nuisance, supplied the researchers’ inspirations and the fighting spirit to accomplish the study.

vi Dedication This study is dedicated to all Cebuanos who have but one great ion and respect for music and is yet to become the persons behind reviving the Cebuano music.

vii

TABLE OF CONTENTS

Title Page

……………………………………………..

i

Approval Sheet

……………………………………………..

ii

of Examiners

……………………………………………..

iii

Acknowledgments

……………………………………………..

iv

Dedication

……………………………………………..

vi

Table of Contents

……………………………………………..

vii

List of Figures

……………………………………………..

ix

List of Tables

……………………………………………..

x

Abstract

……………………………………………..

xi

Chapters

Page

1. THE PROBLEM AND ITS SCOPE ……………………………………...

1

Theoretical Background of the Study

……………………...

4

Schematic Presentation of the Theoretical Background of the Study

……………………...

8

Rationale of the Study

Statement of the Problem

………………………………

11

Significance of the Study

……………………………...

12

……………………………………...

14

Definition of

2. REVIEW OF RELATED READINGS Related Literature Reviewed

………………………………

16

Related Studies Reviewed

………………………………

21

viii 3. COMMUNICATION REEARCH METHODOLOGY Research Method

……………………………………….

26

Sources of Data

……………………………………….

28

Data-gathering Procedure ………………………………………..

28

4. DATA PRESENTATION, ANALAYSIS AND INTERPRETATION.. 30 5. SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS ………………………………..

39

………………………………………..

39

Recommendations ………………………………………..

40

Further Recommendations for Further Research ……….

41

Summary of Findings Conclusion

WORKS CITED

………………………………………………..

42

APPENDICES

………………………………………………...

45

CURRICULUM VITAE OF THE COMMUNICATION RESEARCHERS

70

ix List of Figures Figures 1. Schematic Presentation of the Theoretical

Page 8

and Conceptual Framework of the Study 2. The location map of Cebu Normal University

27

x List of Tables Tables 1. The Frequency of CNU-CAS Students

Pages 30

Who Listen to Cebuano-Visayan Music 2. The Preferred Language Use in Music

32

3. The Medium Which Respondents

34

Use in Listening to Cebuano-Visayan music 4. The Music Genre Preferred by the Students

36

5. Respondents’ Feeling upon Listening to

37

Cebuano-Visayan music

xi ABSTRACT TITLE:

THE

POPULARITY

AND

ACCEPTANCE

OF

CEBUANO-VISAYAN MUSIC AMONG CNU-CAS STUDENTS AUTHORS:

REPOLIDON, GERALDINE MAQUILAN TELERON, NICE ANN LIM

SCHOOL:

CEBU NORMAL UNIVERSITY

DEGREE:

BACHELOR OF ARTS IN COMMUNICATION

ADVISER:

DR. LEONORA DOTILLOS

COMPLETED:

FEBRUARY 2014

It has been observed that Cebuano-Visayan music is waning and the invasion of foreign music is even more dominant than our own music. Thus, this study is being conducted to determine the status of Cebuano-Visayan Music specifically among the students from the College of Arts and Sciences (CAS) of Cebu Normal University. The study used triangulation method: Survey, Observation and Interview from the randomly selected respondents from all year levels through conducting survey questionnaires. The study concluded that the CNU-CAS students are more inclined in listening to foreign music especially English music. However, the students itted that the Cebuano-Visayan music should not be completely neglected. The study evaluated that the courses being

offered by the university also affect the behavior of the students toward exposing themselves to Cebuano-Visayan music. The media specially the radio has an important role in the preservation and promotion of Cebuano-Visayan music. This study strived to encourage all Cebuanos who have but one great ion and respect for music and is yet to become the persons behind reviving the Cebuano music. The findings of the study may be useful in future studies in reviving local music that goes with strengthening the foundation of cultures and heritage.